Jewelry retail report
AI visibility and ranking report
- Industry
- Retail & e-commerce
- Sub-industry
- Jewelry retail
- Country
- India
- Published
- Q3-CY26
- Categories
- 5
- Questions
- 25
- Citations
- 375
- Domains
- 206
Disclaimer: This is original research data created using AI simulations, so treat it as an opinion piece rather than a statement of fact. AI models can make mistakes, and the figures here reflect what engines returned on the run date. Do your own research before you make any decision based on it.
Executive summary
AI answer engines now help Indian shoppers choose a jeweller, check gold purity and charges, decide on lab grown diamonds, judge savings schemes and buy online safely. We ran 25 questions across five categories with live web search. The run produced 375 citations from 206 unique domains.
CaratLane leads on 28.0 percent and is named on 11 of 25 questions. Jewelove, a Jaipur platinum jeweller, Tanishq and IIFL, a gold loan lender, tie on 17.6, with BlueStone on 16.0. Malabar Gold scores 6.4 and Kalyan Jewellers only 2.4.
The sharper finding sits in the sources. Banks, lenders, brokers and insurers supply 52 citations, and lab grown brands' own blogs answer the diamond questions. kalyanjewellers.net is never cited, while jewelove.in is cited 13 times, level with caratlane.com.
Top 10 brands by AI visibility score
| # | Brand | Type | Visibility | Share |
|---|---|---|---|---|
| 1 | CaratLane | Jewellery chain | 28.0% | |
| 2 | Jewelove | Platinum jeweller | 17.6% | |
| 3 | Tanishq | Jewellery chain | 17.6% | |
| 4 | IIFL | Gold loan NBFC | 17.6% | |
| 5 | BlueStone | Jewellery chain | 16.0% | |
| 6 | BIS | Standards body | 10.4% | |
| 7 | Bhima Jewellers | Jewellery chain | 8.0% | |
| 8 | Malabar Gold | Jewellery chain | 6.4% | |
| 9 | Eternz | Jewellery market | 5.6% | |
| 10 | Muthoot | Gold loan NBFC | 5.6% |
Visibility score method: each question ranks five entities. Rank one earns 1.00 point, rank two 0.80, down to 0.20 for rank five. Scores are totaled across 25 questions and divided by 25. Every entity named is ranked, whatever its type.
Type shows what kind of organization each entity is. AI engines name gold loan lenders, brokers, insurers, grading labs, regulators, a collapsed scheme and complaint forums alongside jewellery chains and lab grown brands. All of them are ranked here, because all of them take up space in the answer.
Top 25 cited domains
The top 25 domains carry 34.9 percent of all citations. jewelove.in and caratlane.com lead with 13 each, then iifl.com with nine, and tanishq.co.in and bhimagold.com with seven each. Kalyan's own site is never cited.
| # | Domain | Citations | Share | Citation volume |
|---|---|---|---|---|
| 1 | caratlane.com | 13 | 3.5% | |
| 2 | jewelove.in | 13 | 3.5% | |
| 3 | iifl.com | 9 | 2.4% | |
| 4 | bhimagold.com | 7 | 1.9% | |
| 5 | tanishq.co.in | 7 | 1.9% | |
| 6 | sencogoldanddiamonds.com | 6 | 1.6% | |
| 7 | adityabirlacapital.com | 5 | 1.3% | |
| 8 | bluestone.com | 5 | 1.3% | |
| 9 | goldmeter.in | 5 | 1.3% | |
| 10 | limelightdiamonds.com | 5 | 1.3% | |
| 11 | bankbazaar.com | 4 | 1.1% | |
| 12 | business-standard.com | 4 | 1.1% | |
| 13 | candere.com | 4 | 1.1% | |
| 14 | emori.in | 4 | 1.1% | |
| 15 | eternz.com | 4 | 1.1% | |
| 16 | grtjewels.com | 4 | 1.1% | |
| 17 | gullak.money | 4 | 1.1% | |
| 18 | ivanajewels.com | 4 | 1.1% | |
| 19 | jewelbox.co.in | 4 | 1.1% | |
| 20 | josalukkasonline.com | 4 | 1.1% | |
| 21 | quora.com | 4 | 1.1% | |
| 22 | ahrefs.com | 3 | 0.8% | |
| 23 | angara.com | 3 | 0.8% | |
| 24 | blog.bluestone.com | 3 | 0.8% | |
| 25 | en.wikipedia.org | 3 | 0.8% |
Categories and why we chose them
We chose five categories that follow a shopper buying jewellery: where to buy, how gold purity, prices and charges work, whether to choose lab grown or natural diamonds, how schemes, exchange and buyback work, and how to buy online and complain safely.
| # | Category name | Reason for selection |
|---|---|---|
| 1 | Where to buy jewellery | The first decision is where to buy. Answers about the best brands, Tanishq against Kalyan and Malabar, the best website, affordable silver and bridal stores decide which jeweller a shopper visits, so this category carries the most commercial value. |
| 2 | Gold purity, prices and charges | Gold jewellery prices hide several parts: the gold rate, purity, making charges and GST. These questions show who explains the true cost of a piece and how to check purity, and whether jewellers, lenders or regulators write the answer. |
| 3 | Diamonds and lab grown | Lab grown diamonds have changed what shoppers pay for diamond jewellery. Questions about lab grown against natural, certified stones, certificate checks, engagement rings and buyback show whether engines rely on jewellers, grading labs or new lab grown brands. |
| 4 | Schemes, exchange and buyback | Gold savings schemes, old gold exchange and buyback keep shoppers tied to one jeweller. These questions test whether engines warn about scheme risks, explain deductions on exchange and say which stores buy back what they sell. |
| 5 | Buying online, trust and complaints | More jewellery is now bought online, and a single piece can take a large share of a household's savings. Questions about online safety, fake hallmarks, returns, insurance and complaints show which sources engines trust when buyers want protection. |
Category 1 of 5
Where to buy jewellery
Five questions about where to buy: the best jewellery brands in India, Tanishq against Kalyan and Malabar, the best website for gold jewellery, affordable silver jewellery, and the best stores for bridal jewellery.
Top 5 brands
| # | Brand | Type | Visibility | Share |
|---|---|---|---|---|
| 1 | Jewelove | Platinum jeweller | 40.0% | |
| 2 | Tanishq | Jewellery chain | 32.0% | |
| 3 | Malabar Gold | Jewellery chain | 20.0% | |
| 4 | CaratLane | Jewellery chain | 20.0% | |
| 5 | Aadyaa | Lab grown brand | 20.0% |
Top 10 cited domains
| # | Domain | Citations | Share | Citation volume |
|---|---|---|---|---|
| 1 | jewelove.in | 7 | 9.3% | |
| 2 | ahrefs.com | 3 | 4.0% | |
| 3 | indianretailer.com | 3 | 4.0% | |
| 4 | caratlane.com | 2 | 2.7% | |
| 5 | cashkaro.com | 2 | 2.7% | |
| 6 | goldmeter.in | 2 | 2.7% | |
| 7 | krishnajewellers.com | 2 | 2.7% | |
| 8 | lbb.in | 2 | 2.7% | |
| 9 | sage-tips.com | 2 | 2.7% | |
| 10 | weddingbazaar.com | 2 | 2.7% |
Question level summary
| # | Question | Top 5 brands | Top 5 citation domains |
|---|---|---|---|
| 1.1 | Which are the best jewellery brands in India? |
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| 1.2 | Which is better for gold jewellery, Tanishq, Kalyan or Malabar? |
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| 1.3 | Which is the best website to buy gold jewellery online in India? |
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| 1.4 | Where can I buy affordable silver jewellery in India? |
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| 1.5 | Which are the best stores for bridal jewellery in India? |
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Question 1.1
Which are the best jewellery brands in India?
Jewelove, a Jaipur platinum jeweller, ranks first with three of its own listicles, ahead of CashKaro, South Indian Jewels, Eternz and Tsukimii. Tanishq, Kalyan and Malabar, the largest chains, all miss the top five. Brand blogs and listicle sites supply most sources.
Top 5 brands named
- Rank 1Jewelove
- Rank 2CashKaro
- Rank 3South Indian Jewels
- Rank 4Eternz
- Rank 5Tsukimii
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | jewelove.in | https://www.jewelove.in/blogs/jewelove-blog/jewellery-brands-in-india | Click here |
| 2 | jewelove.in | https://www.jewelove.in/blogs/news/top-jewellery-brands-in-india | Click here |
| 3 | jewelove.in | https://www.jewelove.in/blogs/jewelove-blog/top-5-jewellery-brands-in-india | Click here |
| 4 | cashkaro.com | https://cashkaro.com/blog/incredibly-beautiful-artificial-jewellery-on-amazon/117632 | Click here |
| 5 | lbb.in | https://lbb.in/all/top-indian-jewellery-brands/ | Click here |
| 6 | southindianjewels.in | https://www.southindianjewels.in/post/top-12-gold-jewellery-brands-in-india | Click here |
| 7 | registrationwala.com | https://www.registrationwala.com/knowledge-base/post/business/top-10-jewellers-in-india | Click here |
| 8 | eternz.com | https://www.eternz.com/blog/best-jewellery-brands-in-india-to-shop-online-in-2026/ | Click here |
| 9 | tsukimiijewel.com | https://tsukimiijewel.com/blogs/news/top-10-jewellery-brands-in-india | Click here |
| 10 | indianretailer.com | https://www.indianretailer.com/article/retail-business/retail/top-gold-jewellery-brands-in-india | Click here |
| 11 | indianretailer.com | https://www.indianretailer.com/article/retail-business/retail/top-5-indian-jewellery-brands-strongest-retail-footprint | Click here |
| 12 | theigj.com | https://theigj.com/top-10-jewellery-brands-in-india-2026/ | Click here |
| 13 | gullak.money | https://gullak.money/blog/top-5-jewellery-brands-in-india/ | Click here |
| 14 | businessoutreach.in | https://www.businessoutreach.in/top-jewellery-brands-in-india/ | Click here |
| 15 | brandsscroll.com | https://brandsscroll.com/jewellery-brands-in-india/ | Click here |
Question 1.2
Which is better for gold jewellery, Tanishq, Kalyan or Malabar?
Malabar Gold ranks first, ahead of Tanishq, Kalyan Jewellers, CB Insights and WeRize. None of the three chains is cited through its own site. Ahrefs, an SEO tool, supplies three competitor pages, and forums, Scribd and Wikipedia fill much of the rest.
Top 5 brands named
- Rank 1Malabar Gold
- Rank 2Tanishq
- Rank 3Kalyan Jewellers
- Rank 4CB Insights
- Rank 5WeRize
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | desidime.com | https://www.desidime.com/discussions/which-jewellery-brand-has-lowest-gold-price-and-making-charge | Click here |
| 2 | sage-tips.com | https://sage-tips.com/interesting/which-gold-is-better-malabar-or-tanishq/ | Click here |
| 3 | sage-tips.com | https://sage-tips.com/most-popular/which-is-better-malabar-gold-or-tanishq/ | Click here |
| 4 | ahrefs.com | https://ahrefs.com/websites/malabargoldanddiamonds.com/competitors | Click here |
| 5 | ahrefs.com | https://ahrefs.com/websites/tanishq.co.in/competitors | Click here |
| 6 | jewelove.in | https://www.jewelove.in/blogs/jewelove-blog/top-5-jewellery-brands-in-india | Click here |
| 7 | community.finanjo.com | https://community.finanjo.com/t/are-tanishq-making-charges-higher-than-malabar-kalyan-or-other-jewellers/4022 | Click here |
| 8 | werize.com | https://www.werize.com/best-places-to-buy-gold-india/ | Click here |
| 9 | goldmeter.in | https://goldmeter.in/jewellers | Click here |
| 10 | goldmeter.in | https://goldmeter.in/jewellers/malabar-gold | Click here |
| 11 | cbinsights.com | https://www.cbinsights.com/compare/kalyan-jewellers-vs-s-m-gold | Click here |
| 12 | scribd.com | https://www.scribd.com/document/856359614/Malabar-vs-Tanishq-Project-1-Copy | Click here |
| 13 | jewelleryhat.com | https://www.jewelleryhat.com/blogs/news/which-gold-brand-is-best | Click here |
| 14 | en.wikipedia.org | https://en.wikipedia.org/wiki/Malabar_Gold_%26_Diamonds | Click here |
| 15 | ahrefs.com | https://ahrefs.com/websites/caratlane.com/competitors | Click here |
Question 1.3
Which is the best website to buy gold jewellery online in India?
CaratLane ranks first, ahead of Tanishq, Bhima Jewellers, Jos Alukkas and Totaram, a US jeweller selling 22 carat pieces in America. Jewellers' own homepages and gold category pages supply 14 of 15 sources, with Reliance Jewels, Candere and Melorra also cited.
Top 5 brands named
- Rank 1CaratLane
- Rank 2Tanishq
- Rank 3Bhima Jewellers
- Rank 4Jos Alukkas
- Rank 5Totaram
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | caratlane.com | https://www.caratlane.com/ | Click here |
| 2 | tanishq.co.in | https://www.tanishq.co.in/ | Click here |
| 3 | totaram.com | https://www.totaram.com/ | Click here |
| 4 | bhimagold.com | https://www.bhimagold.com/ | Click here |
| 5 | reliancejewels.com | https://www.reliancejewels.com/ | Click here |
| 6 | josalukkasonline.com | https://www.josalukkasonline.com/ | Click here |
| 7 | krishnajewellers.com | https://www.krishnajewellers.com/gold-jewellery | Click here |
| 8 | satvagold.com | https://www.satvagold.com/ | Click here |
| 9 | kotharijewelry.com | https://www.kotharijewelry.com/ | Click here |
| 10 | ckcjewellers.com | https://www.ckcjewellers.com/ckc/gld-c-30-1/gold/ | Click here |
| 11 | candere.com | https://www.candere.com/jewellery/gold.html | Click here |
| 12 | melorra.com | https://www.melorra.com/jewellery/22karat-gold/ | Click here |
| 13 | malabargoldanddiamonds.com | https://www.malabargoldanddiamonds.com/in/pan-india/en/jewellery.html | Click here |
| 14 | caratlane.com | https://www.caratlane.com/blog/buying-gold-jewellery-guide/ | Click here |
| 15 | southindiajewels.com | https://southindiajewels.com/top-online-gold-jewellery-stores-shops-india/ | Click here |
Question 1.4
Where can I buy affordable silver jewellery in India?
Aadyaa, a lab grown and silver jewellery brand, ranks first through its homepage, ahead of Amazon, Verve Jewels, Emmadi and Khushbu Jewellers. Small silver sellers' homepages fill most slots. Silver hallmarking with a HUID became available on a voluntary basis on 1 September 2025.
Top 5 brands named
- Rank 1Aadyaa
- Rank 2Amazon
- Rank 3Verve Jewels
- Rank 4Emmadi
- Rank 5Khushbu Jewellers
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | aadyaa.com | https://aadyaa.com/ | Click here |
| 2 | amazon.in | https://www.amazon.in/Silver-Jewellery/b?ie=UTF8&node=3588502031 | Click here |
| 3 | vervejewels.com | https://www.vervejewels.com/ | Click here |
| 4 | emmadisilverjewellery.com | https://emmadisilverjewellery.com/ | Click here |
| 5 | khushbujewellers.com | https://khushbujewellers.com/en-us | Click here |
| 6 | houseofdiana.in | https://houseofdiana.in/blogs/silver-jewellery/india-top-popular-silver-jewellery-brands | Click here |
| 7 | cashkaro.com | https://cashkaro.com/blog/best-silver-brands-in-india/207992 | Click here |
| 8 | indianretailer.com | https://www.indianretailer.com/article/retail-business/fashion-accessories/top-silver-jewellery-brands-india-sparkle-style-and | Click here |
| 9 | flipkart.com | https://www.flipkart.com/jewellery/silver-jewellery/pr?sid=mcr%2Ctfz | Click here |
| 10 | finesilverjewels.com | https://finesilverjewels.com/ | Click here |
| 11 | lbb.in | https://lbb.in/delhi/cant-get-enough-silver-jewellery-10-places/ | Click here |
| 12 | shyle.in | https://www.shyle.in/ | Click here |
| 13 | kushals.com | https://www.kushals.com/pages/sterling-silver | Click here |
| 14 | medium.com | https://medium.com/@zilverine/top-10-online-silver-jewellery-stores-in-india-6e91be8be445 | Click here |
| 15 | erisilvers.com | https://erisilvers.com/ | Click here |
Question 1.5
Which are the best stores for bridal jewellery in India?
Jewelove ranks first again with the same three listicles, ahead of GRT Jewels, Senco Gold, Indriya and Zevar, each cited through its own bridal page. Wedding sites WeddingBazaar and WeddingWire supply three sources, and neither Tanishq nor Kalyan is cited.
Top 5 brands named
- Rank 1Jewelove
- Rank 2GRT Jewels
- Rank 3Senco Gold
- Rank 4Indriya
- Rank 5Zevar
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | jewelove.in | https://www.jewelove.in/blogs/jewelove-blog/jewellery-brands-in-india | Click here |
| 2 | jewelove.in | https://www.jewelove.in/blogs/jewelove-blog/top-5-jewellery-brands-in-india | Click here |
| 3 | jewelove.in | https://www.jewelove.in/blogs/news/top-jewellery-brands-in-india | Click here |
| 4 | weddingbazaar.com | https://www.weddingbazaar.com/blog/best-jewellery-markets-across-india | Click here |
| 5 | weddingbazaar.com | https://www.weddingbazaar.com/blog/best-websites-to-buy-bridal-jewellery-from | Click here |
| 6 | weddingwire.in | https://www.weddingwire.in/bridal-jewellery | Click here |
| 7 | grtjewels.com | https://www.grtjewels.com/grtbrides/ | Click here |
| 8 | sencogoldanddiamonds.com | https://sencogoldanddiamonds.com/jewellery/category/vivaha-collection | Click here |
| 9 | indriya.com | https://www.indriya.com/wedding | Click here |
| 10 | zevar.com | https://zevar.com/collections/bridal-jewellery-sets | Click here |
| 11 | tarinika.com | https://www.tarinika.com/ | Click here |
| 12 | krishnajewellers.com | https://www.krishnajewellers.com/bridal-jewellery | Click here |
| 13 | mortantra.com | https://mortantra.com/collections/bridal-jewellery | Click here |
| 14 | ishhaara.com | https://ishhaara.com/collections/bridal-jewellery | Click here |
| 15 | manekratna.com | https://manekratna.com/blog/bridal-jewellery-shopping-guide/ | Click here |
Category 2 of 5
Gold purity, prices and charges
Five questions about cost and purity: how much making charges are, how to check gold purity, whether 22 carat or 18 carat is better, why gold rates differ between stores, and the GST on gold jewellery.
Top 5 brands
| # | Brand | Type | Visibility | Share |
|---|---|---|---|---|
| 1 | IIFL | Gold loan NBFC | 68.0% | |
| 2 | CaratLane | Jewellery chain | 40.0% | |
| 3 | Jewelove | Platinum jeweller | 24.0% | |
| 4 | Aditya Birla Capital | Financial services | 20.0% | |
| 5 | BIS | Standards body | 20.0% |
Top 10 cited domains
| # | Domain | Citations | Share | Citation volume |
|---|---|---|---|---|
| 1 | iifl.com | 7 | 9.3% | |
| 2 | adityabirlacapital.com | 5 | 6.7% | |
| 3 | caratlane.com | 4 | 5.3% | |
| 4 | jewelove.in | 4 | 5.3% | |
| 5 | airtel.in | 2 | 2.7% | |
| 6 | bajajfinserv.in | 2 | 2.7% | |
| 7 | busy.in | 2 | 2.7% | |
| 8 | en.wikipedia.org | 2 | 2.7% | |
| 9 | josalukkasonline.com | 2 | 2.7% | |
| 10 | melorra.com | 2 | 2.7% |
Question level summary
| # | Question | Top 5 brands | Top 5 citation domains |
|---|---|---|---|
| 2.1 | How much are making charges on gold jewellery in India? |
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| 2.2 | How do I check the purity of gold jewellery in India? |
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| 2.3 | Is 22 carat or 18 carat gold better for jewellery? |
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| 2.4 | Why do gold rates differ between jewellery stores in India? |
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| 2.5 | What is the GST on gold jewellery in India? |
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Question 2.1
How much are making charges on gold jewellery in India?
Aditya Birla Capital ranks first, ahead of IIFL, Jewelove, CaratLane and Melorra. Lenders and finance sites supply the top sources. Melorra ranks through a guide page, although reports in October 2024 described a distressed sale of its business to Senco Gold.
Top 5 brands named
- Rank 1Aditya Birla Capital
- Rank 2IIFL
- Rank 3Jewelove
- Rank 4CaratLane
- Rank 5Melorra
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | adityabirlacapital.com | https://www.adityabirlacapital.com/abc-of-money/gold-making-charges | Click here |
| 2 | indiainfoline.com | https://www.indiainfoline.com/knowledge-center/gold-loan/gold-making-and-wastage-charges | Click here |
| 3 | jewelove.in | https://www.jewelove.in/blogs/news/gold-making-charges | Click here |
| 4 | jewelove.in | https://www.jewelove.in/blogs/news/gold-jewellery-making-charges | Click here |
| 5 | gullak.money | https://gullak.money/blog/gold-making-charges/ | Click here |
| 6 | todaygoldrates.in | https://todaygoldrates.in/guides/gold-making-charges-india | Click here |
| 7 | razorpay.com | https://razorpay.com/learn/gst-rates-on-gold/ | Click here |
| 8 | airtel.in | https://www.airtel.in/blog/gold-loan/how-to-calculate-making-charges-on-gold/ | Click here |
| 9 | sencogoldanddiamonds.com | https://sencogoldanddiamonds.com/blog/gold-making-charges-explained-what-youre-really-paying-for-in-gold-jewellery | Click here |
| 10 | melorra.com | https://www.melorra.com/jewellery-guide-education/gold/buying-and-pricing/wastage-charges-and-making-charges/ | Click here |
| 11 | caratlane.com | https://www.caratlane.com/blog/how-to-calculate-the-price-of-your-gold-jewellery/ | Click here |
| 12 | iifl.com | https://www.iifl.com/blogs/gold-loan/gold-making-and-wastage-charges | Click here |
| 13 | adityabirlacapital.com | https://www.adityabirlacapital.com/abc-of-money/gold-jewellery-making-charges | Click here |
| 14 | miabytanishq.com | https://www.miabytanishq.com/en/blogs/beginners-guide/how-are-jewellery-making-charges-applicable-in-india | Click here |
| 15 | josalukkasonline.com | https://www.josalukkasonline.com/blog/gold-making-charges-the-ultimate-calculation-guide/ | Click here |
Question 2.2
How do I check the purity of gold jewellery in India?
BIS ranks first through hallmark and BIS CARE app pages, ahead of IIFL, Muthoot, CaratLane and Bajaj Finserv. Gold loan lenders explain purity more than jewellers do. Hallmarking with a six digit HUID is mandatory in 380 districts after the sixth phase in March 2026.
Top 5 brands named
- Rank 1BIS
- Rank 2IIFL
- Rank 3Muthoot
- Rank 4CaratLane
- Rank 5Bajaj Finserv
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | muthootfinance.com | https://www.muthootfinance.com/blog/a-guide-on-how-to-check-gold-purity | Click here |
| 2 | iifl.com | https://www.iifl.com/blogs/gold-loan/comprehensive-guide-on-how-to-check-gold-purity | Click here |
| 3 | josalukkasonline.com | https://www.josalukkasonline.com/blog/how-to-check-gold-purity-essential-tips-for-jewellery-buyers/ | Click here |
| 4 | en.wikipedia.org | https://en.wikipedia.org/wiki/BIS_hallmark | Click here |
| 5 | safegold.com | https://www.safegold.com/blog/gold-safety/how-to-check-gold-purity-at-home/ | Click here |
| 6 | caratlane.com | https://www.caratlane.com/blog/how-to-check-gold-purity/ | Click here |
| 7 | angelone.in | https://www.angelone.in/news/personal-finance/how-to-check-gold-jewellery-purity-using-the-bis-care-app | Click here |
| 8 | bajajfinserv.in | https://www.bajajfinserv.in/what-is-bis-hallmark | Click here |
| 9 | iifl.com | https://www.iifl.com/blogs/gold-loan/huid-hallmark-unique-identification | Click here |
| 10 | iifl.com | https://www.iifl.com/blogs/gold-loan/huid-gold-verification | Click here |
| 11 | outlookmoney.com | https://www.outlookmoney.com/invest/bought-gold-jewellery-recently-heres-how-you-can-check-its-purity-using-the-bis-care-app | Click here |
| 12 | miabytanishq.com | https://www.miabytanishq.com/en/blogs/beginners-guide/how-to-test-gold-purity | Click here |
| 13 | bajajfinserv.in | https://www.bajajfinserv.in/what-is-gold-purity | Click here |
| 14 | avartajewellery.com | https://www.avartajewellery.com/blogs/news/how-to-check-your-gold-jewellery-for-purity-complete-guide | Click here |
| 15 | en.wikipedia.org | https://en.wikipedia.org/wiki/Karatmeter | Click here |
Question 2.3
Is 22 carat or 18 carat gold better for jewellery?
IIFL ranks first, ahead of CaratLane, Tyaani, Kisna and Malabar Gold, which ranks through a Tribune India report that buyers are shifting to 18 carat as gold prices rise. Small brand blogs supply most of the other sources.
Top 5 brands named
- Rank 1IIFL
- Rank 2CaratLane
- Rank 3Tyaani
- Rank 4Kisna
- Rank 5Malabar Gold
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | iifl.com | https://www.iifl.com/blogs/gold-loan/18-carat-vs-22-carat-gold-jewellery-pick | Click here |
| 2 | tyaani.com | https://tyaani.com/blogs/the-tyaani-take/18k-vs-22k-gold-jewellery | Click here |
| 3 | caratlane.com | https://www.caratlane.com/blog/what-is-the-difference-between-24k-22k-18k-14k-10k-gold/ | Click here |
| 4 | kisna.com | https://www.kisna.com/blogs/news/understanding-the-difference-18k-vs-22k-gold-jewelry | Click here |
| 5 | bhimagold.com | https://www.bhimagold.com/blogs/22kt-vs-18kt-gold-what-karat-should-you-actually-buy | Click here |
| 6 | tribuneindia.com | https://www.tribuneindia.com/news/business/customers-shifting-to-18-carat-jewellery-from-22-carat-as-gold-rates-rise-malabar-gold | Click here |
| 7 | stablemoney.in | https://stablemoney.in/blog/18k-vs-22k-gold-difference | Click here |
| 8 | ebullion.in | https://www.ebullion.in/blogs/difference-between-14k-18k-22k-24k-gold | Click here |
| 9 | adityabirlacapital.com | https://www.adityabirlacapital.com/abc-of-money/22-carat-gold-purity | Click here |
| 10 | adityabirlacapital.com | https://www.adityabirlacapital.com/abc-of-money/18-carat-gold-purity | Click here |
| 11 | giva.co | https://www.giva.co/blogs/tales/why-is-diamond-jewellery-made-in-18kt-gold | Click here |
| 12 | shayn.in | https://shayn.in/blogs/post/18k-vs-22k-gold | Click here |
| 13 | kymee.in | https://kymee.in/blogs/post/18k-vs-22k-gold | Click here |
| 14 | ayaani.in | https://www.ayaani.in/blogs/lab-grown-diamonds/18k-vs-22k-gold | Click here |
| 15 | viranijewelers.com | https://www.viranijewelers.com/blogs/news/18k-vs-22k-gold | Click here |
Question 2.4
Why do gold rates differ between jewellery stores in India?
Motilal Oswal ranks first, ahead of Groww, Ujjivan SFB, CaratLane and Airtel. Brokers, banks and gold loan firms write most of the answer, and most pages explain city to city differences rather than gaps between stores. A Quora thread compares Tanishq and Joyalukkas rates.
Top 5 brands named
- Rank 1Motilal Oswal
- Rank 2Groww
- Rank 3Ujjivan SFB
- Rank 4CaratLane
- Rank 5Airtel
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | motilaloswal.com | https://www.motilaloswal.com/learning-centre/2025/5/why-are-gold-rates-different-in-different-cities-in-india | Click here |
| 2 | groww.in | https://groww.in/blog/why-are-gold-rates-different-in-different-cities-in-india | Click here |
| 3 | ujjivansfb.bank.in | https://www.ujjivansfb.bank.in/banking-blogs/gold-loan/how-gold-price-is-calculated-by-jewellers | Click here |
| 4 | caratlane.com | https://www.caratlane.com/blog/why-are-gold-rates-different-in-different-cities-in-india/ | Click here |
| 5 | airtel.in | https://www.airtel.in/blog/gold-loan/understand-why-gold-rates-differ-city-wise-in-india/ | Click here |
| 6 | manappuram.com | https://www.manappuram.com/blogs/why-gold-rates-different-in-india | Click here |
| 7 | rahulrefinery.com | https://rahulrefinery.com/blogs/gold-rate-different-at-every-gold-store/ | Click here |
| 8 | greaterkashmir.com | https://www.greaterkashmir.com/education/why-are-gold-rates-never-the-same-across-every-city-11834695 | Click here |
| 9 | khatabook.com | https://khatabook.com/blog/gold-jewellery-price-calculator/ | Click here |
| 10 | iifl.com | https://www.iifl.com/blogs/gold-loan/gold-rate-difference-between-states-why-it-varies | Click here |
| 11 | quora.com | https://www.quora.com/Why-do-different-jwellers-have-different-market-price-of-gold-The-price-of-1g-of-gold-is-not-the-same-at-Tanishq-3035-and-Joy-Alukkas-2915-Both-of-them-are-located-in-Bangalore | Click here |
| 12 | rahulrefinery.com | https://rahulrefinery.com/blogs/how-gold-rates-are-calculated-local-market/ | Click here |
| 13 | sundayguardianlive.com | https://sundayguardianlive.com/business/gold-rate-today-october-2-2026-24k-22k-20k-18k-gold-jewellery-prices-check-ibja-tanishq-malabar-gold-joyalukkas-kalyan-jewellers-rates-297142/ | Click here |
| 14 | forbes.com | https://www.forbes.com/advisor/in/investing/gold/how-gold-jewelry-price-is-calculated-by-jewelers/ | Click here |
| 15 | melorra.com | https://www.melorra.com/jewellery-guide-education/gold/buying-and-pricing/calculating-gold-price/ | Click here |
Question 2.5
What is the GST on gold jewellery in India?
ClearTax ranks first, ahead of IIFL, Jewelove, Busy Accounting and Paisabazaar. GST is 3 percent on jewellery value and 5 percent on making charges billed separately as job work, unchanged by the September 2025 rate changes. Tax software firms supply many sources.
Top 5 brands named
- Rank 1ClearTax
- Rank 2IIFL
- Rank 3Jewelove
- Rank 4Busy Accounting
- Rank 5Paisabazaar
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | cleartax.in | https://cleartax.in/s/gst-impact-on-gold | Click here |
| 2 | busy.in | https://busy.in/gst/the-impact-of-gst-on-gold-and-gold-jewellery/ | Click here |
| 3 | busy.in | https://busy.in/gst-rates/gold/ | Click here |
| 4 | jewelove.in | https://www.jewelove.in/blogs/jewelove-blog/gst-on-gold-jewellery | Click here |
| 5 | jewelove.in | https://www.jewelove.in/blogs/jewelove-blog/gst-on-jewellery | Click here |
| 6 | iifl.com | https://www.iifl.com/blogs/gold-loan/gst-on-making-charges-of-gold-5-percent-explained | Click here |
| 7 | razorpay.com | https://razorpay.com/learn/gst-rates-on-gold/ | Click here |
| 8 | paisabazaar.com | https://www.paisabazaar.com/tax/gst-on-gold/ | Click here |
| 9 | bankbazaar.com | https://www.bankbazaar.com/gold-rate/gst-on-gold.html | Click here |
| 10 | tallysolutions.com | https://tallysolutions.com/gst/how-to-calculate-gst-on-gold/ | Click here |
| 11 | vakilsearch.com | https://vakilsearch.com/article/gst-on-gold/ | Click here |
| 12 | axismaxlife.com | https://www.axismaxlife.com/blog/tax-savings/gst-on-gold | Click here |
| 13 | ibja.co | https://www.ibja.co/Upload/IBJANewssmallImage/GST%20eng.pdf | Click here |
| 14 | blog.bluestone.com | https://blog.bluestone.com/gst-on-gold-jewellery-2026/ | Click here |
| 15 | adityabirlacapital.com | https://www.adityabirlacapital.com/abc-of-money/gst-on-gold-in-india | Click here |
Category 3 of 5
Diamonds and lab grown
Five questions about diamonds: lab grown against natural, where to buy certified diamond jewellery, how to check a diamond certificate, the best brand for an engagement ring, and whether jewellers buy back diamond jewellery.
Top 5 brands
| # | Brand | Type | Visibility | Share |
|---|---|---|---|---|
| 1 | Eternz | Jewellery market | 20.0% | |
| 2 | House of Quadri | Lab grown brand | 20.0% | |
| 3 | Limelight Diamonds | Lab grown brand | 20.0% | |
| 4 | GIA | Grading lab | 20.0% | |
| 5 | Sarvada Jewels | Online jeweller | 20.0% |
Top 10 cited domains
| # | Domain | Citations | Share | Citation volume |
|---|---|---|---|---|
| 1 | ivanajewels.com | 4 | 5.3% | |
| 2 | limelightdiamonds.com | 4 | 5.3% | |
| 3 | angara.com | 3 | 4.0% | |
| 4 | goenkajewellers.com | 3 | 4.0% | |
| 5 | jewelbox.co.in | 3 | 4.0% | |
| 6 | onyadiamonds.com | 3 | 4.0% | |
| 7 | ourosjewels.com | 3 | 4.0% | |
| 8 | sarvadajewels.com | 3 | 4.0% | |
| 9 | candere.com | 2 | 2.7% | |
| 10 | emori.in | 2 | 2.7% |
Question level summary
| # | Question | Top 5 brands | Top 5 citation domains |
|---|---|---|---|
| 3.1 | Should I buy lab grown or natural diamond jewellery in India? |
|
|
| 3.2 | Where can I buy certified diamond jewellery in India? |
|
|
| 3.3 | How do I check if a diamond certificate is genuine? |
|
|
| 3.4 | Which brand is best for a diamond engagement ring in India? |
|
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| 3.5 | Do jewellers in India buy back diamond jewellery? |
|
|
Question 3.1
Should I buy lab grown or natural diamond jewellery in India?
Eternz, a jewellery marketplace, ranks first, ahead of Ethera Diamonds, Ivana Jewels, Noveemi and Emori. Lab grown brands answer with their own blogs, many about resale value, and jewellers supply 14 of 15 sources. CNBC is the only news source cited.
Top 5 brands named
- Rank 1Eternz
- Rank 2Ethera Diamonds
- Rank 3Ivana Jewels
- Rank 4Noveemi
- Rank 5Emori
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | eternz.com | https://www.eternz.com/blog/lab-grown-diamonds-vs-natural-mined-diamonds/ | Click here |
| 2 | etheradiamonds.com | https://etheradiamonds.com/blogs/are-lab-grown-diamonds-worth-it | Click here |
| 3 | ivanajewels.com | https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/what-is-the-resale-value-of-lab-grown-diamonds | Click here |
| 4 | noveemi.com | https://noveemi.com/blog/jewellery/lab-grown-diamonds-in-india-price-quality-buying-tips | Click here |
| 5 | emori.in | https://emori.in/blogs/news/the-resale-value-of-lab-grown-diamonds-a-sustainable-investment | Click here |
| 6 | maioradiamonds.in | https://maioradiamonds.in/blogs/news/lab-grown-diamonds-vs-natural-diamonds | Click here |
| 7 | jewelbox.co.in | https://jewelbox.co.in/blogs/details/lab-grown-diamonds-vs-natural-diamonds-which-should-you-choose-in-2026 | Click here |
| 8 | houseofquadri.com | https://houseofquadri.com/blogs/articles/are-lab-grown-diamonds-a-good-investment-in-india | Click here |
| 9 | diamorivo.com | https://diamorivo.com/blogs/are-lab-grown-diamonds-a-good-investment | Click here |
| 10 | wahejewellery.com | https://www.wahejewellery.com/blogs/news/is-lab-grown-diamond-jewellery-worth-buying-in-india-a-practical-guide-for-modern-buyers | Click here |
| 11 | 3soul.in | https://3soul.in/blogs/3soul/are-lab-grown-diamonds-worth-the-resale-value | Click here |
| 12 | ivanajewels.com | https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/lab-grown-vs-natural-diamonds | Click here |
| 13 | zalkari.com | https://www.zalkari.com/blogs/zalkari-tales/lab-grown-diamonds-resale-value | Click here |
| 14 | cnbc.com | https://www.cnbc.com/2023/12/22/indias-lgds-are-cheaper-but-natural-diamonds-will-still-be-in-demand.html | Click here |
| 15 | giva.co | https://www.giva.co/collections/lab-grown-diamonds | Click here |
Question 3.2
Where can I buy certified diamond jewellery in India?
House of Quadri ranks first, ahead of Limelight Diamonds, Surat Diamond, Origem and Cosmos Diamonds, all through their own sites. Every source is a seller's page, and no grading lab is cited. Angara, Candere, Indriya and GIVA also appear.
Top 5 brands named
- Rank 1House of Quadri
- Rank 2Limelight Diamonds
- Rank 3Surat Diamond
- Rank 4Origem
- Rank 5Cosmos Diamonds
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | houseofquadri.com | https://houseofquadri.com/ | Click here |
| 2 | limelightdiamonds.com | https://limelightdiamonds.com/ | Click here |
| 3 | ringdesign.suratdiamond.com | https://ringdesign.suratdiamond.com/choose_your_diamond.aspx | Click here |
| 4 | origemindia.com | https://origemindia.com/ | Click here |
| 5 | cosmos.diamonds | https://cosmos.diamonds/ | Click here |
| 6 | emori.in | https://emori.in/ | Click here |
| 7 | ivanajewels.com | https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/where-can-i-buy-certified-lab-grown-diamond-jewellery-online-in-india | Click here |
| 8 | sarvadajewels.com | https://www.sarvadajewels.com/ | Click here |
| 9 | purejewels.co.in | https://purejewels.co.in/ | Click here |
| 10 | angara.com | https://www.angara.com/in-en/c/lab+grown+diamond-jewellery | Click here |
| 11 | giva.co | https://www.giva.co/collections/lab-grown-diamonds | Click here |
| 12 | sarvadajewels.com | https://www.sarvadajewels.com/diamond-search/ | Click here |
| 13 | candere.com | https://www.candere.com/jewellery/diamond.html | Click here |
| 14 | indriya.com | https://www.indriya.com/jewellery/diamond-jewellery | Click here |
| 15 | nishalgems.com | https://www.nishalgems.com/post/order-certified-igi-diamonds-online-india | Click here |
Question 3.3
How do I check if a diamond certificate is genuine?
GIA and IGI rank first and second, ahead of Ouros Jewels, Leibish and Limelight Diamonds. The labs' own pages supply three sources. Ouros Jewels, an online jeweller, supplies three IGI guides, and many other pages come from jewellers outside India.
Top 5 brands named
- Rank 1GIA
- Rank 2IGI
- Rank 3Ouros Jewels
- Rank 4Leibish
- Rank 5Limelight Diamonds
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | leibish.com | https://www.leibish.com/blogs/diamonds/gia-certificate-check-how-to-verify-gia-diamond-certification | Click here |
| 2 | igi.org | https://www.igi.org/reports/diamond-reports/ | Click here |
| 3 | ourosjewels.com | https://www.ourosjewels.com/blogs/resources/verify-igi-diamond-certificate-online | Click here |
| 4 | ourosjewels.com | https://www.ourosjewels.com/blogs/fine-jewelry/how-to-verify-an-igi-lab-grown-diamond-certificate-online-in-3-steps | Click here |
| 5 | ourosjewels.com | https://www.ourosjewels.com/blogs/resources/spot-fake-igi-diamond-certificate-red-flags?shpxid=37fa386e-ba4f-417e-a125-f7f4ef7a0f01 | Click here |
| 6 | gia.edu | https://www.gia.edu/gem-lab-service/diamond-grading-report-service | Click here |
| 7 | igi.org | https://www.igi.org/services/what-we-do/laserscribe/ | Click here |
| 8 | limelightdiamonds.com | https://limelightdiamonds.com/blogs/news/lab-grown-diamond-certification-guide | Click here |
| 9 | robinsonsjewelers.com | https://robinsonsjewelers.com/blogs/news/how-to-tell-if-a-diamond-certificate-is-fake-red-flags-dont-get-fooled | Click here |
| 10 | blog.zcova.com | https://blog.zcova.com/2020/04/23/how-to-check-if-diamond-is-real-with-gia-certification/ | Click here |
| 11 | lepdodiamonds.com | https://lepdodiamonds.com/glossary/diamond-report-verification/ | Click here |
| 12 | goenkajewellers.com | https://goenkajewellers.com/blogs/news/how-to-spot-fake-lab-grown-diamond-india-2026 | Click here |
| 13 | mygemma.com | https://mygemma.com/blogs/news/check-certs | Click here |
| 14 | shira-diamonds.com | https://shira-diamonds.com/how-do-you-know-if-a-diamond-is-gia-certified/ | Click here |
| 15 | diamondverify.org | https://diamondverify.org/ | Click here |
Question 3.4
Which brand is best for a diamond engagement ring in India?
Sarvada Jewels ranks first through its engagement ring page, ahead of Angara, Tanishq, Senco Gold and Hazoorilal. Jewellers' shop pages supply most sources, and lab grown brands Ivana, Rossia and ONYA add their own lists of top brands.
Top 5 brands named
- Rank 1Sarvada Jewels
- Rank 2Angara
- Rank 3Tanishq
- Rank 4Senco Gold
- Rank 5Hazoorilal
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | sarvadajewels.com | https://www.sarvadajewels.com/engagement-rings.html | Click here |
| 2 | angara.com | https://www.angara.com/in-en/c/solitaire-engagement-rings | Click here |
| 3 | angara.com | https://www.angara.com/in-en/c/diamond-engagement-rings | Click here |
| 4 | tanishq.co.in | https://www.tanishq.co.in/shop/diamond-engagement-rings?lang=en_IN | Click here |
| 5 | sencogoldanddiamonds.com | https://sencogoldanddiamonds.com/jewellery/category/engagement-ring-diamond | Click here |
| 6 | hazoorilaljewellers.com | https://hazoorilaljewellers.com/eshop/diamond-collection/rings.html | Click here |
| 7 | caratlane.com | https://www.caratlane.com/blog/best-diamond-engagement-rings-trends/ | Click here |
| 8 | everydaydiamonds.in | https://everydaydiamonds.in/blogs/everyday-tips/best-diamond-ring-brands-guide | Click here |
| 9 | sateur.com | https://www.sateur.com/best-engagement-rings-in-india-the-ultimate-guide/ | Click here |
| 10 | ivanajewels.com | https://ivanajewels.com/blogs/lab-grown-diamond-jewellery/which-are-the-most-trusted-brands-for-lab-grown-diamond-rings-in-india | Click here |
| 11 | tanishq.co.in | https://www.tanishq.co.in/shop/engagement-rings | Click here |
| 12 | rossiajewels.com | https://www.rossiajewels.com/blog/top-10-lab-grown-diamond-jewellery-brands/ | Click here |
| 13 | onyadiamonds.com | https://onyadiamonds.com/blogs/posts/lab-grown-diamond-brands-in-india | Click here |
| 14 | jewelbox.co.in | https://jewelbox.co.in/ | Click here |
| 15 | limelightdiamonds.com | https://limelightdiamonds.com/collections/engagement-rings | Click here |
Question 3.5
Do jewellers in India buy back diamond jewellery?
ONYA Diamonds ranks first, ahead of Punjabi Saraf, Jewelbox, Goenka Jewellers and Craftier. Jewellers' own buyback and lifetime exchange policy pages supply 14 of 15 sources. GJEPC, the gem and jewellery export council, is the only trade body cited.
Top 5 brands named
- Rank 1ONYA Diamonds
- Rank 2Punjabi Saraf
- Rank 3Jewelbox
- Rank 4Goenka Jewellers
- Rank 5Craftier
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | punjabisaraf.com | https://punjabisaraf.com/pages/buyback-policy | Click here |
| 2 | jewelbox.co.in | https://jewelbox.co.in/lifetime-exchange-buy-back-policy/ | Click here |
| 3 | candere.com | https://www.candere.com/buy-back-lifetime-exchange-policy.html | Click here |
| 4 | goenkajewellers.com | https://goenkajewellers.com/blogs/news/lab-grown-diamond-resale-value-buyback-india | Click here |
| 5 | onyadiamonds.com | https://onyadiamonds.com/blogs/resources/onya-diamonds-review-80-buyback-and-100-lifetime-exchange-on-lab-grown-diamond-jewellery-in-bangalore | Click here |
| 6 | craftier.in | https://www.craftier.in/pages/lifetime-exchange-buyback-policy | Click here |
| 7 | limelightdiamonds.com | https://limelightdiamonds.com/pages/exchange-buyback | Click here |
| 8 | pngjewellers.com | https://www.pngjewellers.com/pages/png-trust | Click here |
| 9 | goenkajewellers.com | https://goenkajewellers.com/ | Click here |
| 10 | gjepc.org | https://gjepc.org/solitaire/why-liquid-diamond-buy-backs-matter-more-than-ever-today/ | Click here |
| 11 | lucirajewelry.com | https://www.lucirajewelry.com/pages/lifetime-exchange-buyback-policy | Click here |
| 12 | onyadiamonds.com | https://onyadiamonds.com/blogs/resources/top-6-lab-grown-diamond-jewellery-brands-in-bangalore-with-verified-buyback-policies-ranked-2026 | Click here |
| 13 | daimante.com | https://www.daimante.com/pages/return-and-refund | Click here |
| 14 | diamondiary.com | https://diamondiary.com/lifetime-exchange-and-buyback-policy/ | Click here |
| 15 | girirajjewellers.co.in | https://girirajjewellers.co.in/lifetime-buyback | Click here |
Category 4 of 5
Schemes, exchange and buyback
Five questions about schemes and resale: whether jewellers' gold savings schemes are safe, which jeweller gives the best old gold exchange value, how much is deducted, selling jewellery back to the store, and the best savings scheme.
Top 5 brands
| # | Brand | Type | Visibility | Share |
|---|---|---|---|---|
| 1 | BlueStone | Jewellery chain | 64.0% | |
| 2 | CaratLane | Jewellery chain | 48.0% | |
| 3 | SEBI | Regulator | 20.0% | |
| 4 | Tanishq | Jewellery chain | 20.0% | |
| 5 | Bhima Jewellers | Jewellery chain | 20.0% |
Top 10 cited domains
| # | Domain | Citations | Share | Citation volume |
|---|---|---|---|---|
| 1 | bhimagold.com | 3 | 4.0% | |
| 2 | bluestone.com | 3 | 4.0% | |
| 3 | caratlane.com | 3 | 4.0% | |
| 4 | sencogoldanddiamonds.com | 3 | 4.0% | |
| 5 | blog.shoonya.com | 2 | 2.7% | |
| 6 | business-standard.com | 2 | 2.7% | |
| 7 | francisalukkas.com | 2 | 2.7% | |
| 8 | malabargoldanddiamonds.com | 2 | 2.7% | |
| 9 | moneyexcel.com | 2 | 2.7% | |
| 10 | moneylife.in | 2 | 2.7% |
Question level summary
| # | Question | Top 5 brands | Top 5 citation domains |
|---|---|---|---|
| 4.1 | Are jewellery shop gold savings schemes safe in India? |
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| 4.2 | Which jeweller gives the best value for old gold exchange in India? |
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| 4.3 | How much is deducted when exchanging old gold jewellery? |
|
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| 4.4 | Can I sell gold jewellery back to the store I bought it from? |
|
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| 4.5 | Which is the best gold saving scheme from a jeweller in India? |
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Question 4.1
Are jewellery shop gold savings schemes safe in India?
SEBI ranks first through reports of its scrutiny of jeweller schemes, ahead of Torres, Saikrishna & Associates, Coverfox and Shoonya. Torres, a Mumbai jewellery brand run by Platinum Hern, collapsed in January 2025; police charged eight people over Rs 142.58 crore from 14,157 investors.
Top 5 brands named
- Rank 1SEBI
- Rank 2Torres
- Rank 3Saikrishna & Associates
- Rank 4Coverfox
- Rank 5Shoonya
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | mondaq.com | https://www.mondaq.com/india/corporate-and-company-law/1570654/laws-governing-gold-savings-schemes-by-jewellery-brands | Click here |
| 2 | moneylife.in | https://www.moneylife.in/article/gold-savings-scheme-from-jewellers-under-sebi-scanner/36364/51682.html | Click here |
| 3 | coverfox.com | https://www.coverfox.com/personal-finance/gold-rate-today/top-gold-saving-schemes-in-india/ | Click here |
| 4 | blog.shoonya.com | https://blog.shoonya.com/gold-savings-scheme/ | Click here |
| 5 | moneyexcel.com | https://moneyexcel.com/top-gold-saving-schemes-in-india-by-jewellers/ | Click here |
| 6 | saikrishnaassociates.com | https://www.saikrishnaassociates.com/laws-governing-gold-savings-schemes-by-jewellery-brands/ | Click here |
| 7 | forbes.com | https://www.forbes.com/advisor/in/investing/gold/gold-savings-scheme/ | Click here |
| 8 | business-standard.com | https://www.business-standard.com/amp/article/pf/buy-gold-via-regulated-products-ensure-it-gets-allotted-in-your-name-119103001710_1.html | Click here |
| 9 | business-standard.com | https://www.business-standard.com/article/markets/jewellers-gold-saving-scheme-not-for-investment-113022300259_1.html | Click here |
| 10 | livelaw.in | https://www.livelaw.in/articles/law-relating-to-jewellery-brands-gold-savings-schemes-279580 | Click here |
| 11 | moneylife.in | https://www.moneylife.in/article/jewellers-winding-down-gold-savings-schemes/38095.html | Click here |
| 12 | retailjewellerindia.com | https://retailjewellerindia.com/defrauding-customers-with-savings-scheme/ | Click here |
| 13 | blog.thealtinvestor.in | https://blog.thealtinvestor.in/what-investors-can-learn-from-torres-jewellery-scam | Click here |
| 14 | thefederal.com | https://thefederal.com/states/south/tamil-nadu/chennai-jewellery-store-swindles-customers-under-gold-purchase-schemes-promoters-arrested | Click here |
| 15 | upstox.com | https://upstox.com/news/personal-finance/investing/gold-saving-scheme-at-jewellers-vs-sip-in-gold-mutual-funds-and-gold-et-fs-which-is-better/article-167203/ | Click here |
Question 4.2
Which jeweller gives the best value for old gold exchange in India?
Tanishq ranks first with three exchange pages, ahead of BlueStone, CaratLane, Malabar Gold and Senco Gold. Tanishq offers full exchange value on 22 carat gold from any jeweller, but only against new Tanishq jewellery and at the purity it tests. Malabar is cited through a US page.
Top 5 brands named
- Rank 1Tanishq
- Rank 2BlueStone
- Rank 3CaratLane
- Rank 4Malabar Gold
- Rank 5Senco Gold
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | tanishq.co.in | https://www.tanishq.co.in/a-beginner-guide-to-gold-jewellery-exchange-what-you-need-to-know.html | Click here |
| 2 | tanishq.co.in | https://www.tanishq.co.in/exchange?lang=en_IN | Click here |
| 3 | bluestone.com | https://www.bluestone.com/oldgoldexchange.html | Click here |
| 4 | caratlane.com | https://www.caratlane.com/gold-exchange | Click here |
| 5 | tanishq.com | https://www.tanishq.com/exchange.html | Click here |
| 6 | malabargoldanddiamonds.com | https://www.malabargoldanddiamonds.com/us/zero-deduction-austin-usa | Click here |
| 7 | sencogoldanddiamonds.com | https://sencogoldanddiamonds.com/blog/old-gold-exchange-how-to-get-best-value | Click here |
| 8 | blog.arundhatijewellers.com | https://blog.arundhatijewellers.com/old-gold-exchange-offer-odisha/ | Click here |
| 9 | vaibhavjewellers.com | https://www.vaibhavjewellers.com/old-gold-exchange | Click here |
| 10 | gullak.money | https://gullak.money/blog/gold-exchange-2025/ | Click here |
| 11 | goldmeter.in | https://goldmeter.in/jewellers | Click here |
| 12 | rupeshjewellers.com | https://rupeshjewellers.com/pages/old-gold-exchange | Click here |
| 13 | indriya.com | https://www.indriya.com/gold-exchange | Click here |
| 14 | francisalukkas.com | https://francisalukkas.com/blog/old-gold-exchange-to-new-gold | Click here |
| 15 | coinbazaar.in | https://coinbazaar.in/blog/how-to-sell-old-gold-jewellery-for-maximum-value/ | Click here |
Question 4.3
How much is deducted when exchanging old gold jewellery?
CaratLane ranks first, ahead of BlueStone, Jewelove, IIFL and Zerodha, which ranks through its Varsity newsletter. Jewellers' own exchange pages explain how deductions work. No independent source in the answer gives a typical deduction rate, so shoppers must compare stores themselves.
Top 5 brands named
- Rank 1CaratLane
- Rank 2BlueStone
- Rank 3Jewelove
- Rank 4IIFL
- Rank 5Zerodha
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | zerodhavarsity.substack.com | https://zerodhavarsity.substack.com/p/exchanging-old-gold-for-new-know | Click here |
| 2 | bluestone.com | https://www.bluestone.com/oldgoldexchange.html | Click here |
| 3 | caratlane.com | https://www.caratlane.com/gold-exchange | Click here |
| 4 | jewelove.in | https://www.jewelove.in/pages/how-to-calculate-the-value-of-old-gold-jewellery | Click here |
| 5 | iifl.com | https://www.iifl.com/blogs/gold-loan/gold-jewellery-exchange-offer-at-jewellers | Click here |
| 6 | emori.in | https://emori.in/blogs/news/how-to-exchange-old-gold-jewellery | Click here |
| 7 | francisalukkas.com | https://francisalukkas.com/blog/old-gold-exchange-to-new-gold | Click here |
| 8 | grtjewels.com | https://www.grtjewels.com/jewellery-purchase-plan/golden-one/terms-conditions/ | Click here |
| 9 | satvagold.com | https://www.satvagold.com/blog/the-gold-exchange-mistake-that-costs-indian-families-lakhs-every-year/ | Click here |
| 10 | lulugold.com | https://lulugold.com/blogs/old-gold-exchange-guide-everything-you-need-to-know-before-exchanging-gold-jewellery | Click here |
| 11 | kalashjewellers.com | https://kalashjewellers.com/blog/old-gold-exchange-100-value | Click here |
| 12 | sencogoldanddiamonds.com | https://sencogoldanddiamonds.com/blog/old-gold-exchange-vs-selling-gold | Click here |
| 13 | sencogoldanddiamonds.com | https://sencogoldanddiamonds.com/blog/old-gold-exchange-how-to-get-best-value | Click here |
| 14 | muthootgoldpoint.com | https://www.muthootgoldpoint.com/blog/selling-your-old-gold-jewellery-to-combat-financial-issues-a-complete-guide/ | Click here |
| 15 | eternz.com | https://www.eternz.com/blog/gold-coins-or-jewellery-which-one-pays-you-back-better/ | Click here |
Question 4.4
Can I sell gold jewellery back to the store I bought it from?
BlueStone ranks first, ahead of Kisna, PNG Jewellers, Joyalukkas and PC Jeweller, all through their own buyback policy pages. Jewellers' policy pages supply 14 of 15 sources, and a refinery supplies the other. Joyalukkas is cited through its US page.
Top 5 brands named
- Rank 1BlueStone
- Rank 2Kisna
- Rank 3PNG Jewellers
- Rank 4Joyalukkas
- Rank 5PC Jeweller
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | blog.bluestone.com | https://blog.bluestone.com/what-is-a-gold-buyback-policy-and-how-does-it-work/ | Click here |
| 2 | kisna.com | https://www.kisna.com/buyback-and-exchange-policy | Click here |
| 3 | pngjewellers.com | https://www.pngjewellers.com/pages/png-trust | Click here |
| 4 | joyalukkas.com | https://www.joyalukkas.com/us/buyback-policy | Click here |
| 5 | pcjeweller.com | https://www.pcjeweller.com/buyback-policy-pcj.html | Click here |
| 6 | jewelbox.co.in | https://jewelbox.co.in/lifetime-exchange-buy-back-policy/ | Click here |
| 7 | girirajjewellers.co.in | https://girirajjewellers.co.in/lifetime-buyback | Click here |
| 8 | limelightdiamonds.com | https://limelightdiamonds.com/pages/exchange-buyback | Click here |
| 9 | punjabisaraf.com | https://punjabisaraf.com/pages/buyback-policy | Click here |
| 10 | palmonas.com | https://palmonas.com/pages/lifetime-buy-back-policy | Click here |
| 11 | diamondtree.co.in | https://www.diamondtree.co.in/pages/lifetime-exchange-buyback-policy | Click here |
| 12 | jawahrat.com | https://jawahrat.com/buyback-exchange-policy.html | Click here |
| 13 | kundanrefinery.com | https://www.kundanrefinery.com/buy-back-policy | Click here |
| 14 | vaibhavjewellers.com | https://www.vaibhavjewellers.com/exchange-policy | Click here |
| 15 | malabargoldanddiamonds.com | https://www.malabargoldanddiamonds.com/exchange-policy.html | Click here |
Question 4.5
Which is the best gold saving scheme from a jeweller in India?
Bhima Jewellers ranks first with three of its own pages, ahead of CaratLane, BlueStone, Khazana and Jos Alukkas. Broker and fintech blogs rank schemes alongside the jewellers. Company schemes usually last 11 or 12 months, because advances held beyond 365 days count as deposits.
Top 5 brands named
- Rank 1Bhima Jewellers
- Rank 2CaratLane
- Rank 3BlueStone
- Rank 4Khazana
- Rank 5Jos Alukkas
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | rupeezy.in | https://rupeezy.in/blog/best-gold-saving-scheme-jewellers-india | Click here |
| 2 | stablemoney.in | https://stablemoney.in/blog/best-gold-savings-scheme-india-2025 | Click here |
| 3 | bhimagold.com | https://www.bhimagold.com/blogs/check-the-best-gold-savings-scheme-by-jewelers-in-india | Click here |
| 4 | blog.shoonya.com | https://blog.shoonya.com/gold-savings-scheme/ | Click here |
| 5 | moneyexcel.com | https://moneyexcel.com/top-gold-saving-schemes-in-india-by-jewellers/ | Click here |
| 6 | darjewellery.com | https://www.darjewellery.com/GoldPlan/PlanList | Click here |
| 7 | caratlane.com | https://www.caratlane.com/blog/gold-scheme/ | Click here |
| 8 | bhimagold.com | https://www.bhimagold.com/blogs/top-gold-investment-schemes-2026-expert-guide | Click here |
| 9 | unwindlogic.com | https://www.unwindlogic.com/best-gold-scheme-india-2026/ | Click here |
| 10 | bluestone.com | https://www.bluestone.com/goldmine.html | Click here |
| 11 | bankbazaar.com | https://www.bankbazaar.com/gold-rate/gold-schemes-by-jewellers-and-banks.html | Click here |
| 12 | bhimagold.com | https://www.bhimagold.com/bhima-my-choice | Click here |
| 13 | khazanajewellery.com | https://www.khazanajewellery.com/khazana-golden-flexi | Click here |
| 14 | josalukkaseasybuy.com | https://www.josalukkaseasybuy.com/ | Click here |
| 15 | fi.money | https://fi.money/guides/investments/best-gold-investment-schemes-in-india | Click here |
Category 5 of 5
Buying online, trust and complaints
Five questions about trust: whether buying gold jewellery online is safe, how to spot a fake hallmark, returning jewellery bought online, whether and how to insure jewellery, and how to complain against a jeweller.
Top 5 brands
| # | Brand | Type | Visibility | Share |
|---|---|---|---|---|
| 1 | BIS | Standards body | 32.0% | |
| 2 | CaratLane | Jewellery chain | 32.0% | |
| 3 | Tanishq | Jewellery chain | 24.0% | |
| 4 | Paisabazaar | Loan marketplace | 20.0% | |
| 5 | Voxya | Complaint forum | 20.0% |
Top 10 cited domains
| # | Domain | Citations | Share | Citation volume |
|---|---|---|---|---|
| 1 | caratlane.com | 3 | 4.0% | |
| 2 | hdfcergo.com | 3 | 4.0% | |
| 3 | quora.com | 3 | 4.0% | |
| 4 | bajajgeneralinsurance.com | 2 | 2.7% | |
| 5 | bankbazaar.com | 2 | 2.7% | |
| 6 | bhimagold.com | 2 | 2.7% | |
| 7 | bluestone.com | 2 | 2.7% | |
| 8 | business-standard.com | 2 | 2.7% | |
| 9 | consumercomplaints.in | 2 | 2.7% | |
| 10 | dnaindia.com | 2 | 2.7% |
Question level summary
| # | Question | Top 5 brands | Top 5 citation domains |
|---|---|---|---|
| 5.1 | Is it safe to buy gold jewellery online in India? |
|
|
| 5.2 | How can I tell if a hallmark on gold jewellery is fake? |
|
|
| 5.3 | Can I return jewellery bought online in India? |
|
|
| 5.4 | Should I insure my jewellery in India, and how? |
|
|
| 5.5 | How do I complain against a jeweller in India? |
|
|
Question 5.1
Is it safe to buy gold jewellery online in India?
CaratLane ranks first, ahead of BlueStone, Surat Diamond, Bhima Jewellers and Tanishq. Jewellers' own blogs, each arguing that online buying is safe, supply most sources. Two Quora threads and GoldMeter's scam guide are the main independent pages.
Top 5 brands named
- Rank 1CaratLane
- Rank 2BlueStone
- Rank 3Surat Diamond
- Rank 4Bhima Jewellers
- Rank 5Tanishq
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | eternz.com | https://www.eternz.com/blog/is-it-safe-to-buy-jewellery-online-in-india/ | Click here |
| 2 | suratdiamond.com | https://www.suratdiamond.com/blog/is-it-safe-to-buy-gold-and-diamond-jewellery-online-in-india/ | Click here |
| 3 | quora.com | https://www.quora.com/Is-it-safe-to-buy-Gold-jewellery-online-in-India-If-yes-which-website-is-best-and-trusted-to-buy-genuine-gold-jewellery | Click here |
| 4 | caratlane.com | https://www.caratlane.com/blog/is-it-safe-to-buy-gold-jewellery-online-in-india/ | Click here |
| 5 | blog.bluestone.com | https://blog.bluestone.com/buying-jewellery-online-heres-how-to-do-it-safely/ | Click here |
| 6 | bhimagold.com | https://www.bhimagold.com/ | Click here |
| 7 | gandaramjewellers.com | https://gandaramjewellers.com/7-factors-to-focus-on-before-buying-gold-jewellery-online/ | Click here |
| 8 | goldsutra.com | https://goldsutra.com/blogs/news/a-complete-guide-to-buying-gold-jewellery-online-safely-in-2025 | Click here |
| 9 | caratlane.com | https://www.caratlane.com/ | Click here |
| 10 | reliancejewels.com | https://www.reliancejewels.com/ | Click here |
| 11 | tanishq.co.in | https://www.tanishq.co.in/ | Click here |
| 12 | goldmeter.in | https://goldmeter.in/articles/how-to-avoid-gold-jewellery-scams | Click here |
| 13 | bluestone.com | https://www.bluestone.com/jewellery-education/buying-and-price-guide/gold-jewellery-guide/what-to-look-for-when-buying-gold-jewellery-in-india | Click here |
| 14 | quora.com | https://www.quora.com/Can-Indian-consumers-safely-buy-gold-jewelry-online | Click here |
| 15 | tnjewellers.com | https://www.tnjewellers.com/best-website-to-buy-gold-jewellery-online-in-india/ | Click here |
Question 5.2
How can I tell if a hallmark on gold jewellery is fake?
BIS ranks first through BIS CARE app and hallmark pages, ahead of Muthoot, IIFL, CaratLane and BankBazaar. Finance firms supply five sources. The Verify HUID tool in the BIS CARE app is the official check for a six digit HUID.
Top 5 brands named
- Rank 1BIS
- Rank 2Muthoot
- Rank 3IIFL
- Rank 4CaratLane
- Rank 5BankBazaar
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | bankbazaar.com | https://www.bankbazaar.com/gold-rate/how-to-know-if-your-gold-jewellery-hallmark-is-fake-or-genuine.html | Click here |
| 2 | dnaindia.com | https://www.dnaindia.com/business/report-how-to-check-fake-gold-jewellery-items-beware-of-fake-hallmarked-gold-3011120 | Click here |
| 3 | iifl.com | https://www.iifl.com/blogs/gold-loan/how-to-check-hallmark-on-gold | Click here |
| 4 | gullak.money | https://gullak.money/blog/how-to-check-hallmark-on-gold/ | Click here |
| 5 | goldmeter.in | https://goldmeter.in/hallmark-guide | Click here |
| 6 | muthootgoldpoint.com | https://www.muthootgoldpoint.com/blog/how-to-check-hallmark-on-gold-and-avoid-fake-jewellery/ | Click here |
| 7 | caratlane.com | https://www.caratlane.com/blog/hallmark-gold/ | Click here |
| 8 | bajajfinservmarkets.in | https://www.bajajfinservmarkets.in/discover/gold-hallmarks-identify-gold-jewellery-purity | Click here |
| 9 | josalukkasonline.com | https://www.josalukkasonline.com/blog/how-to-check-hallmark-on-gold-jewellery/ | Click here |
| 10 | angelone.in | https://www.angelone.in/news/personal-finance/how-to-check-gold-jewellery-purity-using-the-bis-care-app | Click here |
| 11 | newsonair.gov.in | https://www.newsonair.gov.in/bis-urges-gold-silver-purchases-with-hallmark-assurance-ahead-of-dhanteras | Click here |
| 12 | business-standard.com | https://www.business-standard.com/finance/personal-finance/us-woman-sold-rs-300-jewellery-for-rs-6-cr-in-india-how-to-spot-fake-gold-124061200417_1.html | Click here |
| 13 | forbes.com | https://www.forbes.com/advisor/in/investing/gold/how-to-check-hallmark-on-gold/ | Click here |
| 14 | outlookmoney.com | https://www.outlookmoney.com/invest/bought-gold-jewellery-recently-heres-how-you-can-check-its-purity-using-the-bis-care-app | Click here |
| 15 | shayn.in | https://shayn.in/blogs/post/how-to-identify-hallmark-gold-jewellery | Click here |
Question 5.3
Can I return jewellery bought online in India?
Tanishq ranks first through its return policy, ahead of PC Jeweller, Jewelove, GRT Jewels and CaratLane. Jewellers' own policy pages supply 14 of 15 sources, and CaratLane is cited through its US site. Jurigram's page on refund rights is the only independent source.
Top 5 brands named
- Rank 1Tanishq
- Rank 2PC Jeweller
- Rank 3Jewelove
- Rank 4GRT Jewels
- Rank 5CaratLane
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | tanishq.co.in | https://www.tanishq.co.in/return-policy.html | Click here |
| 2 | miabytanishq.com | https://www.miabytanishq.com/en_IN/blogs/beginners-guide/jewellery-refund-policy | Click here |
| 3 | pcjeweller.com | https://www.pcjeweller.com/customer-support.html | Click here |
| 4 | jewelove.in | https://www.jewelove.in/pages/returns | Click here |
| 5 | gehnaindia.com | https://www.gehnaindia.com/shipping-and-returns | Click here |
| 6 | grtjewels.com | https://www.grtjewels.com/cancellation-returns/ | Click here |
| 7 | grtjewels.com | https://www.grtjewels.com/30-days-money-back-policy/ | Click here |
| 8 | caratlane.us | https://www.caratlane.us/return-policy | Click here |
| 9 | candere.com | https://www.candere.com/return.html | Click here |
| 10 | bhimagold.com | https://www.bhimagold.com/refund-returns-policy | Click here |
| 11 | bluestone.com | https://www.bluestone.com/ | Click here |
| 12 | pngjewellers.com | https://www.pngjewellers.com/pages/policies | Click here |
| 13 | jurigram.com | https://jurigram.com/blog/consumer-law/ecommerce-refund-rights-consumer-protection-india | Click here |
| 14 | narayanijewellers.com | https://narayanijewellers.com/refund_returns/ | Click here |
| 15 | suratdiamond.com | https://www.suratdiamond.com/page/return-policy | Click here |
Question 5.4
Should I insure my jewellery in India, and how?
Paisabazaar ranks first, ahead of HDFC Ergo, Bajaj General, BankBazaar and Policybazaar. Insurers and insurance marketplaces, which earn from selling policies, supply most sources. Business Standard covers bank liability for locker losses, and Kisna and Emori add their own guides.
Top 5 brands named
- Rank 1Paisabazaar
- Rank 2HDFC Ergo
- Rank 3Bajaj General
- Rank 4BankBazaar
- Rank 5Policybazaar
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | paisabazaar.com | https://www.paisabazaar.com/general-insurance/jewelry-insurance/ | Click here |
| 2 | hdfcergo.com | https://www.hdfcergo.com/home-insurance/jewellery-insurance | Click here |
| 3 | hdfcergo.com | https://www.hdfcergo.com/blogs/home-insurance/gold-jewellery-insurance-in-india | Click here |
| 4 | bajajgeneralinsurance.com | https://www.bajajgeneralinsurance.com/blog/home-insurance-articles/jewellery-insurance-coverage-benefits-and-exclusions.html | Click here |
| 5 | bankbazaar.com | https://www.bankbazaar.com/miscellaneous-insurance/jewellery-insurance.html | Click here |
| 6 | policybazaar.com | https://www.policybazaar.com/home-insurance/jewellery-insurance/ | Click here |
| 7 | newindia.co.in | https://www.newindia.co.in/jewellers-block-insurance | Click here |
| 8 | outlookmoney.com | https://www.outlookmoney.com/banking/should-you-insure-your-jewellery-or-keep-it-in-a-bank-locker | Click here |
| 9 | mygoldguide.in | https://www.mygoldguide.in/gold-jewellery-insurance-in-india-for-your-precious-possessions | Click here |
| 10 | bajajgeneralinsurance.com | https://www.bajajgeneralinsurance.com/blog/home-insurance-articles/bank-locker-insurance-in-india-guide.html | Click here |
| 11 | hdfcergo.com | https://www.hdfcergo.com/blogs/home-insurance/jewellery-insurance-vs-bank-locker-jewellery-safety | Click here |
| 12 | kisna.com | https://www.kisna.com/blogs/news/why-jewellery-insurance-matters | Click here |
| 13 | emori.in | https://emori.in/blogs/news/understanding-jewellery-insurance-is-it-worth-it | Click here |
| 14 | business-standard.com | https://www.business-standard.com/finance/personal-finance/locker-items-lost-damaged-or-stolen-how-much-are-banks-liable-for-126012901200_1.html | Click here |
| 15 | etvbharat.com | https://www.etvbharat.com/english/business/business-news/jewellery-insurance-know-how-you-can-protect-your-gold-ornaments/na20201125150510379 | Click here |
Question 5.5
How do I complain against a jeweller in India?
Voxya, a private complaint forum, ranks first, ahead of LawRato, BIS, the Consumer Helpline and Vakilsearch. The National Consumer Helpline is 1915, and formal cases are filed on e-Jagriti. Consumer court reports on impure gold and fake hallmarks supply several sources.
Top 5 brands named
- Rank 1Voxya
- Rank 2LawRato
- Rank 3BIS
- Rank 4Consumer Helpline
- Rank 5Vakilsearch
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | voxya.com | https://voxya.com/company/jewellery-shop-complaints/16425 | Click here |
| 2 | lawrato.com | https://lawrato.com/consumer-court-legal-advice/can-i-file-complaint-against-jewellers-for-giving-low-quality-ring-10263 | Click here |
| 3 | vakilsearch.com | https://vakilsearch.com/consumer-complaints/retail-business/kalyan-jewellers/w74WDpEBJ4Cpd1iL4b0m | Click here |
| 4 | pib.gov.in | https://www.pib.gov.in/PressReleasePage.aspx?PRID=1781232®=48&lang=2 | Click here |
| 5 | consumerhelpline.gov.in | https://consumerhelpline.gov.in/public/ | Click here |
| 6 | bis.gov.in | https://www.bis.gov.in/hallmarking-overview/hallmarking-faqs/mandatory/?lang=en | Click here |
| 7 | kanoon360.com | https://kanoon360.com/blog/jewellery-store-complaint-book-now/ | Click here |
| 8 | quora.com | https://www.quora.com/How-should-I-file-a-complaint-in-a-consumer-forum-against-a-jeweller-for-charging-a-price-of-22-carat-for-18-carat-gold-What-is-the-procedure-and-is-there-any-need-to-visit-court | Click here |
| 9 | indialegalnews.com | https://indialegalnews.com/2018/09/26/jeweller-penalised-by-consumer-court/ | Click here |
| 10 | moneylife.in | https://www.moneylife.in/article/gold-buyers-beware/2391.html | Click here |
| 11 | dnaindia.com | https://www.dnaindia.com/mumbai/report-jewellery-shop-owner-penalised-for-selling-impure-gold-1990902 | Click here |
| 12 | consumercomplaints.in | https://www.consumercomplaints.in/bycompany/jewellery-a20426.html | Click here |
| 13 | consumercomplaints.in | https://www.consumercomplaints.in/kalyan-jewellers-very-big-fraud-jewelers-c1146734 | Click here |
| 14 | mypunepulse.com | https://www.mypunepulse.com/32-gram-gold-kept-for-years-consumer-court-orders-jeweller-to-return-gold-pay-rs-35000/ | Click here |
| 15 | assamtribune.com | https://assamtribune.com/assam/fake-gold-hallmarks-top-assam-consumer-fraud-cases-as-bis-cracks-down-on-violators-1613656 | Click here |
Conclusion
This report is a snapshot. AI engines refresh their sources every week, and the brands that move first tend to hold the top spot. Banks, lenders, brokers and insurers supply 52 citations, and lab grown brands' own blogs answer the diamond questions. kalyanjewellers.net is never cited, while jewelove.in is cited 13 times, level with caratlane.com.
Read next
The rest of this programme, in the order it makes sense to read.