E-commerce marketplaces report
AI visibility and ranking report
- Industry
- Retail & e-commerce
- Sub-industry
- E-commerce marketplaces
- Country
- India
- Published
- Q3-CY26
- Categories
- 5
- Questions
- 25
- Citations
- 375
- Domains
- 190
Disclaimer: This is original research data created using AI simulations, so treat it as an opinion piece rather than a statement of fact. AI models can make mistakes, and the figures here reflect what engines returned on the run date. Do your own research before you make any decision based on it.
Executive summary
AI answer engines now help Indian shoppers choose a shopping app, time big sales, get refunds, spot fake sellers and understand fees. We ran 25 questions across five categories with live web search. The run produced 375 citations from 190 unique domains.
Amazon leads on 57.6 percent and Flipkart follows on 56.0, a near tie; Flipkart is named on 20 of 25 questions and Amazon on 18. Bajaj Finserv, a lender, is a distant third on 16.0, ahead of Quick Heal on 8.8.
The sharper finding sits in the sources. The two leaders are cited through their own sites only nine times between them, and Meesho never. Inc42 is the most cited domain with 19. Legal question sites supply 25 citations and forums 21.
Top 10 brands by AI visibility score
| # | Brand | Type | Visibility | Share |
|---|---|---|---|---|
| 1 | Amazon | Marketplace | 57.6% | |
| 2 | Flipkart | Marketplace | 56.0% | |
| 3 | Bajaj Finserv | NBFC | 16.0% | |
| 4 | Quick Heal | Antivirus brand | 8.8% | |
| 5 | GoNukkad | Seller services | 8.0% | |
| 6 | PriceHistory | Price tracker | 8.0% | |
| 7 | CashKaro | Cashback site | 7.2% | |
| 8 | Voxya | Complaint platform | 7.2% | |
| 9 | Apni Law | Legal Q&A platform | 7.2% | |
| 10 | Razorpay | Payment gateway | 6.4% |
Visibility score method: each question ranks five entities. Rank one earns 1.00 point, rank two 0.80, down to 0.20 for rank five. Scores are totaled across 25 questions and divided by 25. Every entity named is ranked, whatever its type.
Type shows what kind of organization each entity is. AI engines name lenders, antivirus makers, payment gateways, price trackers, coupon sites, legal question sites and seller services firms alongside the marketplaces. All of them are ranked here, because all of them take up space in the answer.
Top 25 cited domains
The top 25 domains carry 45.1 percent of all citations. inc42.com leads with 19, then law4u.in with 11, and techenclave.com and bajajfinserv.in with 10 each. No marketplace's own domain reaches the top 25.
| # | Domain | Citations | Share | Citation volume |
|---|---|---|---|---|
| 1 | inc42.com | 19 | 5.1% | |
| 2 | law4u.in | 11 | 2.9% | |
| 3 | bajajfinserv.in | 10 | 2.7% | |
| 4 | techenclave.com | 10 | 2.7% | |
| 5 | businesstoday.in | 9 | 2.4% | |
| 6 | medianama.com | 9 | 2.4% | |
| 7 | apps.apple.com | 8 | 2.1% | |
| 8 | desidime.com | 8 | 2.1% | |
| 9 | voxya.com | 8 | 2.1% | |
| 10 | gonukkad.com | 7 | 1.9% | |
| 11 | zoutons.com | 7 | 1.9% | |
| 12 | outlookmoney.com | 6 | 1.6% | |
| 13 | quickheal.co.in | 6 | 1.6% | |
| 14 | apnilaw.com | 5 | 1.3% | |
| 15 | citizen.complainthub.org | 5 | 1.3% | |
| 16 | consumerhelpline.gov.in | 5 | 1.3% | |
| 17 | yourstory.com | 5 | 1.3% | |
| 18 | cashkaro.com | 4 | 1.1% | |
| 19 | chrome.google.com | 4 | 1.1% | |
| 20 | digit.in | 4 | 1.1% | |
| 21 | outlookbusiness.com | 4 | 1.1% | |
| 22 | pricehistoryapp.com | 4 | 1.1% | |
| 23 | razorpay.com | 4 | 1.1% | |
| 24 | thequint.com | 4 | 1.1% | |
| 25 | aboutamazon.in | 3 | 0.8% |
Categories and why we chose them
We chose five categories that follow an online shopper: which app to use, how to pay less through sales, memberships and rewards, what happens with returns and refunds, how far to trust sellers and reviews, and what fees, payments and delivery cost.
| # | Category name | Reason for selection |
|---|---|---|
| 1 | Choosing a shopping app | The first decision any online shopper makes is which app to open. Answers about the best app, Amazon against Flipkart, Meesho and ONDC decide where the order goes, so this category carries the most commercial value and forces engines to name specific platforms. |
| 2 | Sales, memberships and rewards | Indian online shopping runs on big sales, memberships and rewards. Questions about sale dates, Prime, fake discounts, price tracking and cashback show who the engines trust to explain value, and which deal sites and trackers stand between a shopper and the checkout. |
| 3 | Returns, refunds and customer care | Returns and refunds decide whether a shopper trusts a platform with the next order. These questions test whether engines point people to the marketplaces' own help pages, to payment firms, to lawyers or to the government helpline when something goes wrong. |
| 4 | Sellers, fakes and reviews | Fake products, fake reviews and fake sellers are the biggest worries for online shoppers. These questions show which sources the engines rely on to explain how to check a seller, what to do about a fake, and how to avoid scams. |
| 5 | Fees, payments and delivery | Platform fees, cash on delivery charges, pay later credit and delivery speed now shape what a shopper pays and where. These questions show how engines explain the costs of shopping online and which platforms they describe as fastest. |
Category 1 of 5
Choosing a shopping app
Five questions about choosing where to shop: the best online shopping app in India, Amazon against Flipkart, whether Meesho is safe, which app has the lowest prices, and what ONDC is and whether to use it.
Top 5 brands
| # | Brand | Type | Visibility | Share |
|---|---|---|---|---|
| 1 | Amazon | Marketplace | 56.0% | |
| 2 | Flipkart | Marketplace | 40.0% | |
| 3 | GetWidget | App developer | 28.0% | |
| 4 | Meesho | Marketplace | 20.0% | |
| 5 | Smartprix | Price comparison | 20.0% |
Top 10 cited domains
| # | Domain | Citations | Share | Citation volume |
|---|---|---|---|---|
| 1 | inc42.com | 5 | 6.7% | |
| 2 | businesstoday.in | 4 | 5.3% | |
| 3 | apps.apple.com | 3 | 4.0% | |
| 4 | desidime.com | 3 | 4.0% | |
| 5 | getwidget.dev | 3 | 4.0% | |
| 6 | gonukkad.com | 3 | 4.0% | |
| 7 | voxya.com | 3 | 4.0% | |
| 8 | 42matters.com | 2 | 2.7% | |
| 9 | apple.co | 2 | 2.7% | |
| 10 | techenclave.com | 2 | 2.7% |
Question level summary
| # | Question | Top 5 brands | Top 5 citation domains |
|---|---|---|---|
| 1.1 | Which is the best online shopping app in India? |
|
|
| 1.2 | Which is better, Amazon or Flipkart? |
|
|
| 1.3 | Is Meesho safe to buy from? |
|
|
| 1.4 | Which shopping app has the lowest prices in India? |
|
|
| 1.5 | What is ONDC and should I shop on it? |
|
|
Question 1.1
Which is the best online shopping app in India?
GetWidget, an app developer, ranks first with two list pages on shopping apps, ahead of CashKaro, a cashback site. Flipkart, Amazon and Snapdeal follow, but none is cited through its own site. App store listings and app tracking pages fill much of the rest.
Top 5 brands named
- Rank 1GetWidget
- Rank 2CashKaro
- Rank 3Flipkart
- Rank 4Amazon
- Rank 5Snapdeal
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | cashkaro.com | https://cashkaro.com/blog/best-online-shopping-apps-in-india/185530 | Click here |
| 2 | getwidget.dev | https://getwidget.dev/blog/top-online-shopping-apps-in-india | Click here |
| 3 | getwidget.dev | https://www.getwidget.dev/blog/?p=7526 | Click here |
| 4 | beebom.com | https://beebom.com/best-shopping-apps-india/amp/ | Click here |
| 5 | indianretailer.com | https://indianretailer.com/article/retail-business/retail/top-10-shopping-apps-google-play-store | Click here |
| 6 | mobileappdaily.com | https://www.mobileappdaily.com/products/best-shopping-apps-in-india | Click here |
| 7 | unstar.app | https://unstar.app/best-apps/shopping/in/india | Click here |
| 8 | 42matters.com | https://42matters.com/most-popular-shopping-apps-india | Click here |
| 9 | recomaze.ai | https://recomaze.ai/proof/RCZ-PRF-2026-719E0H0R/flipkart-fastest-online-shopping-app-for-india | Click here |
| 10 | desidime.com | https://www.desidime.com/news/list-of-top-10-shopping-apps-in-india | Click here |
| 11 | apple.co | https://apple.co/3gfoGU2 | Click here |
| 12 | zartek.in | https://www.zartek.in/best-shopping-apps/ | Click here |
| 13 | businesstoday.in | https://businesstoday.in/technology/news/story/myntra-vs-amazon-vs-jabong-vs-snapdeal-best-shopping-app-48321-2015-06-30 | Click here |
| 14 | inc42.com | https://inc42.com/?p=272453 | Click here |
| 15 | 91mobiles.com | https://www.91mobiles.com/hub/?p=578082 | Click here |
Question 1.2
Which is better, Amazon or Flipkart?
Amazon edges Flipkart. Inc42 supplies three sources, and Forrester and Jana Research, two research firms, rank through old survey stories. GoNukkad, a firm that manages seller accounts on both platforms, ranks fifth with its own comparison.
Top 5 brands named
- Rank 1Amazon
- Rank 2Flipkart
- Rank 3Forrester
- Rank 4Jana Research
- Rank 5GoNukkad
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | getxeno.com | https://www.getxeno.com/xeno-pulse/amazon-vs-flipkart-who-did-it-better | Click here |
| 2 | thequint.com | https://thequint.com/news/india/amazon-offers-better-experience-while-flipkart-is-more-trusted | Click here |
| 3 | inc42.com | https://inc42.com/datalab/amazon-vs-flipkart-who-led-the-indian-ecommerce-war-in-2021/ | Click here |
| 4 | inc42.com | https://inc42.com/buzz/flipkart-really-better-amazon-india | Click here |
| 5 | inc42.com | https://inc42.com/buzz/jana-research-amazon-flipkart | Click here |
| 6 | team-bhp.com | https://www.team-bhp.com/forum/shifting-gears/214298-amazon-vs-flipkart-do-you-prefer-why.html | Click here |
| 7 | qz.com | https://qz.com/india/1147065/amazon-may-have-the-better-site-but-indian-e-commerce-users-seem-to-trust-flipkart-more | Click here |
| 8 | browntape.com | https://browntape.com/do-buyers-prefer-amazon-more-than-flipkart/ | Click here |
| 9 | thedrum.com | https://www.thedrum.com/news/2018/03/22/amazon-closing-the-gap-flipkart-india-says-forrester | Click here |
| 10 | gonukkad.com | https://www.gonukkad.com/blog/amazon-vs-flipkart | Click here |
| 11 | choicely.in | https://choicely.in/?p=2577 | Click here |
| 12 | desidime.com | https://www.desidime.com/discussions/flipkart-vs-amazon-2138239 | Click here |
| 13 | bloombergquint.com | https://www.bloombergquint.com/business/this-is-why-amazon-hasnt-beaten-flipkart-in-india-yet | Click here |
| 14 | redseer.com | https://redseer.com/?p=2462 | Click here |
| 15 | yourstory.com | https://yourstory.com/2016/09/amazon-flipkart-e-commerce-india/ | Click here |
Question 1.3
Is Meesho safe to buy from?
Meesho ranks first, but the answer is built on complaints. Voxya, a complaint platform, supplies three sources, TechEnclave forum threads call it a scam, and Shadowfax, a logistics firm, is named in one. The Consumer Helpline dashboard is also cited.
Top 5 brands named
- Rank 1Meesho
- Rank 2Voxya
- Rank 3Amazon
- Rank 4Shadowfax
- Rank 5Consumer Helpline
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | unstar.app | https://unstar.app/blog/is-meesho-legit-safe-online-shopping-app-reviews-2026 | Click here |
| 2 | voxya.com | https://voxya.com/company/meesho-com-complaints/1245243 | Click here |
| 3 | techenclave.com | https://techenclave.com/t/meesho-scam-fraud/267178 | Click here |
| 4 | techenclave.com | https://techenclave.com/t/meesho-and-shadowfax-are-scammers-stay-away/263320 | Click here |
| 5 | consumerhelpline.gov.in | https://consumerhelpline.gov.in/public/dashboard/companyNatureWise/2332 | Click here |
| 6 | voxya.com | https://voxya.com/company/meesho-complaints/1200336 | Click here |
| 7 | apparelresources.com | https://apparelresources.com/technology-news/retail-tech/meeshos-project-suraksha-game-changer-ensuring-safe-e-commerce-india-power-technology-ai | Click here |
| 8 | voxya.com | https://voxya.com/consumer-complaints/refund-incomplete-/261150 | Click here |
| 9 | businesstoday.in | https://businesstoday.in/technology/story/meesho-customer-in-bihar-orders-drone-camera-but-receives-potatoes-inside-box-348411-2022-09-28 | Click here |
| 10 | barkhaboutique.com | https://barkhaboutique.com/compare/meesho-vs-amazon-salwar-suits | Click here |
| 11 | pymnts.com | https://pymnts.com/?p=1291528 | Click here |
| 12 | entrackr.com | https://entrackr.com/?p=134333 | Click here |
| 13 | gonukkad.com | https://www.gonukkad.com/blog/how-to-place-order-in-meesho | Click here |
| 14 | apple.co | https://apple.co/2ZWGf2U | Click here |
| 15 | zabbix.monitoring.qredits.adwise.nl | https://zabbix.monitoring.qredits.adwise.nl/news/meesho-shopping-safe-or-scam | Click here |
Question 1.4
Which shopping app has the lowest prices in India?
Smartprix, a price comparison service, ranks first through its app and browser extension listings, ahead of Glance, GoNukkad and GetWidget. Snapdeal is the only marketplace in the top five. App store pages supply three of 15 sources.
Top 5 brands named
- Rank 1Smartprix
- Rank 2Glance
- Rank 3GoNukkad
- Rank 4GetWidget
- Rank 5Snapdeal
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | glance-corp-website.glance.inmobi.com | https://glance-corp-website.glance.inmobi.com/us/blogs/glanceai/ai-shopping/low-price-shopping-apps-india | Click here |
| 2 | itvoice.in | https://www.itvoice.in/top-5-price-comparison-apps-to-find-best-shopping-deals | Click here |
| 3 | apps.apple.com | https://apps.apple.com/app/id1142915507 | Click here |
| 4 | chrome.google.com | https://chrome.google.com/webstore/detail/smartprix-best-price-comp/enljpjnlogidifamchbmaggncdcbeikf/reviews | Click here |
| 5 | apps.apple.com | https://apps.apple.com/us/app/-/id895452619 | Click here |
| 6 | businesstoday.in | https://businesstoday.in/technology/news/story/myntra-vs-amazon-vs-jabong-vs-snapdeal-best-shopping-app-48321-2015-06-30 | Click here |
| 7 | getwidget.dev | https://www.getwidget.dev/blog/?p=7526 | Click here |
| 8 | apkmirror.com | https://www.apkmirror.com/apk/snapdeal-private-limited/snapdeal-online-shopping-app/variant-%7B%22arches_slug%22:[%22arm64-v8a/ | Click here |
| 9 | apps.apple.com | https://apps.apple.com/in/app/id6503605234 | Click here |
| 10 | voicendata.com | https://www.voicendata.com/best-apps-for-a-smart-buyer | Click here |
| 11 | voicendata.com | https://www.voicendata.com/9apps-tied-up-with-8-top-e-commerce-players-to-offer-discounts-this-diwali | Click here |
| 12 | gonukkad.com | https://www.gonukkad.com/blog/best-online-shopping-sites-in-india-cod | Click here |
| 13 | 42matters.com | https://42matters.com/most-popular-shopping-apps-india | Click here |
| 14 | shipmozo.com | https://www.shipmozo.com/blog/6-best-online-clothing-shopping-sites-in-india | Click here |
| 15 | therodinhoods.com | https://www.therodinhoods.com/post/is-india-ready-to-pay-for-a-lowest-price-service/?amp=1 | Click here |
Question 1.5
What is ONDC and should I shop on it?
ONDC ranks first, but its own site is cited only once. It is an open network that connects buyer apps such as Paytm and Magicpin to sellers, not a shop. Protean and Aditya Birla Capital explain it through their own guides.
Top 5 brands named
- Rank 1ONDC
- Rank 2Amazon
- Rank 3Flipkart
- Rank 4Protean
- Rank 5Aditya Birla Capital
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | dev.to | https://dev.to/animesh_gupta_705a19fc6f8/what-is-ondc-and-what-can-you-actually-do-on-it-a-plain-english-guide-for-indians-in-2026-45hi | Click here |
| 2 | adityabirlacapital.com | https://www.adityabirlacapital.com/abc-of-money/what-is-ondc | Click here |
| 3 | theleaflet.in | https://theleaflet.in/all-you-need-to-know-about-ondc-the-upi-of-e-commerce-in-india/ | Click here |
| 4 | artha.global | https://artha.global/?p=3439 | Click here |
| 5 | proteantech.in | https://proteantech.in/articles/how-to-login-place-order-ondc | Click here |
| 6 | ondc.org | https://ondc.org/blog/consumers-in-bengaluru-to-experience-and-shape-ondcs-new-e-commerce-revolution/ | Click here |
| 7 | desidime.com | https://www.desidime.com/news/government-s-amazon-flipkart-alternative-ondc-launched-in-bangalore | Click here |
| 8 | echai.ventures | https://echai.ventures/d2c/d2c-ondc/ondc-costs-margins-vs-amazon-flipkart | Click here |
| 9 | treelife.in | https://treelife.in/reports/open-network-for-digital-commerce-ondc-a-report | Click here |
| 10 | thisweekinproducts.substack.com | https://thisweekinproducts.substack.com/p/why-ondc-isnt-disrupting-like-upi | Click here |
| 11 | outlookbusiness.com | https://www.outlookbusiness.com/corporate/ondc-cbo-shireesh-joshi-prices-paytm-uber | Click here |
| 12 | wikipedia.com | https://wikipedia.com/wiki/ONDC | Click here |
| 13 | businesstoday.in | https://www.businesstoday.in/amp/industry/story/many-more-apps-to-join-ondc-platform-in-coming-weeks-348720-2022-09-30 | Click here |
| 14 | inc42.com | https://inc42.com/?p=355479 | Click here |
| 15 | medianama.com | https://www.medianama.com/2023/05/223-ondc-vs-zomato-swiggy-price/ | Click here |
Category 2 of 5
Sales, memberships and rewards
Five questions about paying less: when the next big online sale is, whether Amazon Prime is worth it, whether sale discounts are real, how to track price history, and which app gives the best cashback and rewards.
Top 5 brands
| # | Brand | Type | Visibility | Share |
|---|---|---|---|---|
| 1 | Amazon | Marketplace | 68.0% | |
| 2 | Flipkart | Marketplace | 60.0% | |
| 3 | PriceHistory | Price tracker | 40.0% | |
| 4 | Zoutons | Coupon site | 28.0% | |
| 5 | CashKaro | Cashback site | 20.0% |
Top 10 cited domains
| # | Domain | Citations | Share | Citation volume |
|---|---|---|---|---|
| 1 | zoutons.com | 6 | 8.0% | |
| 2 | apps.apple.com | 4 | 5.3% | |
| 3 | inc42.com | 4 | 5.3% | |
| 4 | pricehistoryapp.com | 4 | 5.3% | |
| 5 | cashkaro.com | 3 | 4.0% | |
| 6 | chrome.google.com | 3 | 4.0% | |
| 7 | alternativeto.net | 2 | 2.7% | |
| 8 | bajajfinserv.in | 2 | 2.7% | |
| 9 | dataweave.com | 2 | 2.7% | |
| 10 | findprix.com | 2 | 2.7% |
Question level summary
| # | Question | Top 5 brands | Top 5 citation domains |
|---|---|---|---|
| 2.1 | When is the next big online shopping sale in India? |
|
|
| 2.2 | Is Amazon Prime worth it in India? |
|
|
| 2.3 | Are discounts in online sales real, or are prices raised first? |
|
|
| 2.4 | How can I track the price history of a product on Amazon or Flipkart? |
|
|
| 2.5 | Which shopping app gives the best cashback and rewards in India? |
|
|
Question 2.1
When is the next big online shopping sale in India?
Flipkart and Amazon rank first and second, but Zoutons, a coupon site, supplies four sources with sale calendars. Amazon's Great Indian Festival starts on 8 October 2026 and Flipkart's Big Billion Days opens to everyone on 9 October.
Top 5 brands named
- Rank 1Flipkart
- Rank 2Amazon
- Rank 3Zoutons
- Rank 4Bajaj Finserv
- Rank 5PriceHistory
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | zoutons.com | https://zoutons.com/news/diwali-2026-dates-sale-calendar-november | Click here |
| 2 | zoutons.com | https://zoutons.com/news/amazon-great-indian-festival-2026 | Click here |
| 3 | mysmartprice.com | https://www.mysmartprice.com/gear/internet/internet-news/flipkart-big-billion-days-2026-sale-announced/ | Click here |
| 4 | bajajfinserv.in | https://www.bajajfinserv.in/upcoming-sale-and-offers-date | Click here |
| 5 | findprix.com | https://www.findprix.com/blog/amazon-upcoming-sales-date-offers-21 | Click here |
| 6 | zoutons.com | https://zoutons.com/news/india-festive-sales-statistics-2026 | Click here |
| 7 | outlookbusiness.com | https://www.outlookbusiness.com/corporate/amazon-great-indian-festival-2026-to-begin-october-8-prime-members-to-get-up-to-10-extra | Click here |
| 8 | fonearena.com | https://www.fonearena.com/blog/492788/amazon-great-indian-festival-2026-date.html/amp | Click here |
| 9 | digit.in | https://www.digit.in/news/general/flipkart-big-billion-days-2026-date-offers-and-more-details.html | Click here |
| 10 | thecsrjournal.in | https://thecsrjournal.in/flipkart-big-billion-days-2026-set-for-october-9-launch-early-access-begins-october-8 | Click here |
| 11 | dmifinance.in | https://www.dmifinance.in/personal-loan/online-sales-india/ | Click here |
| 12 | findprix.com | https://www.findprix.com/blog/flipkart-big-billion-days-date-offers-12 | Click here |
| 13 | zoutons.com | https://www.zoutons.com/news/amazon-upcoming-sale | Click here |
| 14 | bajajfinserv.in | https://bajajfinserv.in/flipkart-upcoming-sale-and-offers-date | Click here |
| 15 | pricehistoryapp.com | https://pricehistoryapp.com/blog/amazon-great-indian-festival-2026-date | Click here |
Question 2.2
Is Amazon Prime worth it in India?
Amazon ranks first, ahead of Zoutons, which supplies two Prime guides, Flipkart and GrabOn. Netflix ranks through a price comparison headline. Prime costs Rs 1,499 a year, with cheaper Lite and shopping only plans also on offer.
Top 5 brands named
- Rank 1Amazon
- Rank 2Zoutons
- Rank 3Flipkart
- Rank 4GrabOn
- Rank 5Netflix
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | zoutons.com | https://zoutons.com/news/amazon-prime-membership-in-india-2026 | Click here |
| 2 | zoutons.com | https://www.zoutons.com/news/amazon-prime-india-membership-worth-it-2026 | Click here |
| 3 | qz.com | https://qz.com/india/1457437/amazon-prime-is-cheaper-in-india-than-almost-anywhere-else | Click here |
| 4 | inc42.com | https://inc42.com/web-stories/amazon-prime-to-cost-more-than-netflix-in-india | Click here |
| 5 | grabon.in | https://www.grabon.in/indulge/shopping-tips/amazon-prime-benefits/ | Click here |
| 6 | gizbot.com | https://www.gizbot.com/amphtml/amazon-prime-subscription-plans.html | Click here |
| 7 | us.smartprix.com | https://us.smartprix.com/bytes/amazon-slashes-the-price-of-prime-lite-membership/ | Click here |
| 8 | inc42.com | https://inc42.com/?p=467723 | Click here |
| 9 | beebom.com | https://beebom.com/indians-buying-amazon-prime-subscriptions-prime-video/amp/ | Click here |
| 10 | exchange4media.com | https://www.exchange4media.com/digital-news/amazon-india-to-hike-annual-prime-membership-fee-by-50-to-rs-1499-116432.html | Click here |
| 11 | outlookmoney.com | https://outlookmoney.com/news/amazon-prime-slashes-prices-for-lite-membership-a-comparison-of-e-commerce-giants-subscription-programs | Click here |
| 12 | inc42.com | https://inc42.com/?p=431399 | Click here |
| 13 | thequint.com | https://www.thequint.com/amp/story/tech-and-auto/tech-news/flipkart-plus-announced-how-it-compares-with-amazon-prime | Click here |
| 14 | businessinsider.in | https://www.businessinsider.in/business/news/amazon-prime-subscription-price-increased-in-india/articleshow/99834562.cms | Click here |
| 15 | desidime.com | https://www.desidime.com/news/amazon-prime-subscription-offers-subscription-price-membership-benefits-prime-video-free-trial-and-more | Click here |
Question 2.3
Are discounts in online sales real, or are prices raised first?
PriceHistory, a price tracker, ranks first with two of its own sale tracking pages, ahead of Flipkart and Amazon. DataWeave, a retail analytics firm, supplies two studies on festive discounts. Several sources describe prices raised before a sale.
Top 5 brands named
- Rank 1PriceHistory
- Rank 2Flipkart
- Rank 3Amazon
- Rank 4DataWeave
- Rank 5Which?
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | pricehistoryapp.com | https://pricehistoryapp.com/sale-events | Click here |
| 2 | pricehistoryapp.com | https://pricehistoryapp.com/amazon-great-indian-festival | Click here |
| 3 | scroll.in | https://scroll.in/article/939952/scroll_in | Click here |
| 4 | oneindia.com | https://www.oneindia.com/india/flipkart-claims-billion-hits-buyers-feel-cheated-on-discount-1535808.html | Click here |
| 5 | techenclave.com | https://techenclave.com/threads/flipkart-cracks-whip-on-fake-discounts-suspends-seller-who-inflated-the-price-by-50.174630/latest | Click here |
| 6 | inc42.com | https://inc42.com/buzz/flipkart-big-app-sale-day/amp | Click here |
| 7 | dataweave.com | https://dataweave.com/blog/amazon-great-indian-festival-vs-big-billion-day-who-offered-better-discounts | Click here |
| 8 | kashmirlife.net | https://kashmirlife.net/festive-smartphone-sale-discounts-mostly-offset-earlier-price-hikes-new-study-finds-442499/ | Click here |
| 9 | freepressjournal.in | https://www.freepressjournal.in/amp/tech/5-things-to-check-before-buying-on-flipkartamazon-during-sales | Click here |
| 10 | medianama.com | https://www.medianama.com/2025/09/223-dark-patterns-indias-festive-sales-e-commerce-platforms/ | Click here |
| 11 | business-standard.com | https://www.business-standard.com/article/companies/flipkart-s-big-billion-day-faces-consumer-backlash-on-social-media-114100600270_1.html | Click here |
| 12 | indiacsr.in | https://indiacsr.in/big-billion-days-vs-great-indian-festival-2026/ | Click here |
| 13 | dataweave.com | https://dataweave.com/blog/festive-season-sale-whos-winning-the-great-indian-ecommerce-battle-7d9d9f66d242 | Click here |
| 14 | which.co.uk | https://www.which.co.uk/reviews/black-friday/article/black-friday-deals/black-friday-deals-how-to-check-if-a-black-friday-deal-is-real | Click here |
| 15 | yourstory.com | https://yourstory.com/2014/10/ecommerce-wars-real-deal-amid-offers-discounts | Click here |
Question 2.4
How can I track the price history of a product on Amazon or Flipkart?
Amazon ranks first because it added a price history feature to its own app in November 2025. PriceHistory, Keepa and Flipshope, three price trackers, rank through their browser extension and app listings. Flipkart ranks fourth through tracker titles.
Top 5 brands named
- Rank 1Amazon
- Rank 2PriceHistory
- Rank 3Keepa
- Rank 4Flipkart
- Rank 5Flipshope
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | businesstoday.in | https://www.businesstoday.in/technology/news/story/amazon-india-rolls-out-in-app-price-history-feature-502256-2025-11-14 | Click here |
| 2 | aboutamazon.com | https://aboutamazon.com/news/retail/how-to-check-amazon-price-history | Click here |
| 3 | pricehistoryapp.com | https://pricehistoryapp.com/about-us | Click here |
| 4 | chrome.google.com | https://chrome.google.com/webstore/detail/real-price-history-tracke/lbeodfloccamodnjkpklnikhjbelndea/reviews | Click here |
| 5 | alternativeto.net | https://alternativeto.net/software/pricehistory/about | Click here |
| 6 | chrome.google.com | https://chrome.google.com/webstore/detail/flipshope-coupon-compare/detail/flipshope-price-tracker-a/adikhbfjdbjkhelbdnffogkobkekkkej | Click here |
| 7 | chrome.google.com | https://chrome.google.com/webstore/detail/flipkart-price-tracker/beggjiljehbdongnhikpadhmibjdejnk | Click here |
| 8 | apps.apple.com | https://apps.apple.com/us/app/-/id1518541385 | Click here |
| 9 | alternativeto.net | https://www.alternativeto.net/software/keepa-com/ | Click here |
| 10 | techlusive.in | https://www.techlusive.in/how-to/how-to-check-price-history-on-amazon-without-any-third-party-extensions-1623428/ | Click here |
| 11 | gonukkad.com | https://www.gonukkad.com/blog/how-to-check-price-history-on-flipkart | Click here |
| 12 | yourstory.com | https://yourstory.com/companies/flipshope | Click here |
| 13 | freepressjournal.in | https://www.freepressjournal.in/amp/tech/flipkart-big-billion-days-amazon-great-indian-festival-ai-tools-for-finding-real-online-deals-in-india | Click here |
| 14 | octoparse.com | https://www.octoparse.com/blog/build-flipkart-price-tracker-with-web-scraping | Click here |
| 15 | chromeboard.com | https://chromeboard.com/extension/flipkart-price-tracker-beggjiljehbdongnhikpadhmibjdejnk | Click here |
Question 2.5
Which shopping app gives the best cashback and rewards in India?
CashKaro, a cashback site, ranks first with three of its own pages, ahead of GoPaisa. BankBazaar and Paisabazaar answer with co-branded shopping credit cards. Both cashback sites earn commission from the retailers they send shoppers to.
Top 5 brands named
- Rank 1CashKaro
- Rank 2GoPaisa
- Rank 3BankBazaar
- Rank 4Paisabazaar
- Rank 5Flipkart
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | cashkaro.com | https://cashkaro.com/blog/best-cashback-apps-to-save-money-in-india/168014 | Click here |
| 2 | apps.apple.com | https://apps.apple.com/us/app/-/id6497792350 | Click here |
| 3 | apps.apple.com | https://apps.apple.com/us/app/-/id1463033851 | Click here |
| 4 | cashkaro.com | https://www.cashkaro.com/ | Click here |
| 5 | cashkaro.com | https://cashkaro.com/blog/earn-extra-cashback-from-cashkaro-when-you-shop-online/55951 | Click here |
| 6 | tmw.bankbazaar.com | https://tmw.bankbazaar.com/credit-card/shopping-credit-cards.html | Click here |
| 7 | paisabazaar.com | https://www.paisabazaar.com/credit-card/compare-flipkart-axis-bank-credit-card-vs-amazon-pay-icici-bank-credit-card/ | Click here |
| 8 | paisabazaar.com | https://paisabazaar.com/credit-card/5-best-online-shopping-sbi-credit-cards | Click here |
| 9 | cardadvisor.in | https://cardadvisor.in/articles/best-online-shopping-credit-cards-india-2026 | Click here |
| 10 | bankbazaar.com | https://www.bankbazaar.com/credit-card/flipkart-axis-bank-vs-amazon-pay-icici-bank-credit-card.html | Click here |
| 11 | cardinsider.com | https://cardinsider.com/blog/flipkart-axis-vs-flipkart-sbi-vs-amazon-pay-icici-credit-card/ | Click here |
| 12 | emicalculator.net | https://emicalculator.net/flipkart-axis-bank-super-elite-credit-card-our-review/ | Click here |
| 13 | apps.apple.com | https://apps.apple.com/app/id1463033851 | Click here |
| 14 | addons.mozilla.org | https://addons.mozilla.org/firefox/addon/offeronn/ | Click here |
| 15 | jupiter.money | https://jupiter.money/blog/best-rupay-credit-card/ | Click here |
Category 3 of 5
Returns, refunds and customer care
Five questions about after the order: how to return a product on Amazon or Flipkart, what to do about a delayed refund, how to find a real customer care number, open box delivery, and filing a complaint.
Top 5 brands
| # | Brand | Type | Visibility | Share |
|---|---|---|---|---|
| 1 | Flipkart | Marketplace | 64.0% | |
| 2 | Amazon | Marketplace | 56.0% | |
| 3 | Apni Law | Legal Q&A platform | 36.0% | |
| 4 | Bajaj Finserv | NBFC | 32.0% | |
| 5 | Nyaaya | Legal nonprofit | 20.0% |
Top 10 cited domains
| # | Domain | Citations | Share | Citation volume |
|---|---|---|---|---|
| 1 | techenclave.com | 6 | 8.0% | |
| 2 | apnilaw.com | 5 | 6.7% | |
| 3 | citizen.complainthub.org | 4 | 5.3% | |
| 4 | bajajfinserv.in | 3 | 4.0% | |
| 5 | consumerhelpline.gov.in | 3 | 4.0% | |
| 6 | nyaaya.org | 3 | 4.0% | |
| 7 | voxya.com | 3 | 4.0% | |
| 8 | aboutamazon.in | 2 | 2.7% | |
| 9 | business.phonepe.com | 2 | 2.7% | |
| 10 | gizbot.com | 2 | 2.7% |
Question level summary
| # | Question | Top 5 brands | Top 5 citation domains |
|---|---|---|---|
| 3.1 | How do I return a product on Amazon or Flipkart? |
|
|
| 3.2 | What should I do if my refund from a shopping app is delayed in India? |
|
|
| 3.3 | How do I find the real customer care number for a shopping app in India? |
|
|
| 3.4 | What is open box delivery and should I choose it? |
|
|
| 3.5 | How do I file a complaint against an e-commerce company in India? |
|
|
Question 3.1
How do I return a product on Amazon or Flipkart?
Flipkart ranks first, ahead of Amazon. SuperMoney, Flipkart's own payments app, supplies a return policy guide, and Mivi, an audio brand, a sale returns post. Several sources are 2016 stories about Amazon ending refunds on phones.
Top 5 brands named
- Rank 1Flipkart
- Rank 2Amazon
- Rank 3SuperMoney
- Rank 4Mivi
- Rank 5Uniqlo
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | mysmartprice.com | https://www.mysmartprice.com/gear/?p=343827 | Click here |
| 2 | supermoney.com | https://www.supermoney.com/flipkart-return-policy | Click here |
| 3 | stories.flipkart.com | https://stories.flipkart.com/flipkart-product-returns-2 | Click here |
| 4 | registerkaro.in | https://registerkaro.in/post/file-consumer-complaint-against-flipkart-get-refund | Click here |
| 5 | gizbot.com | https://www.gizbot.com/amphtml/how-to/how-return-your-purchased-product-on-flipkart-022616.html | Click here |
| 6 | mymobileindia.com | https://www.mymobileindia.com/?p=111507 | Click here |
| 7 | gethuman.com | https://gethuman.com/customer-service/Amazon-India/faq/What-is-the-process-for-refunding-an-item-on-Amazon-India/SlwgEu | Click here |
| 8 | techenclave.com | https://techenclave.com/t/amazon-india-escalation/247362 | Click here |
| 9 | gizbot.com | https://www.gizbot.com/amphtml/internet/features/how-does-flipkart-s-return-policy-works-4-things-you-should-know-035450.html | Click here |
| 10 | businesstoday.in | https://www.businesstoday.in/latest/corporate/story/after-amazon-india-flipkart-revises-it-return-policy-61823-2016-06-06 | Click here |
| 11 | inc42.com | https://inc42.com/flash-feed/flipkart-return-policy | Click here |
| 12 | gsmarena.com | https://www.gsmarena.com/amazon_stops_returns_for_smartphone_purchases_in_india-blog-16500.php | Click here |
| 13 | windowscentral.com | https://windowscentral.com/amazon-india-ends-return-policy-mobile-phones | Click here |
| 14 | mivi.in | https://www.mivi.in/blogs/deals/does-flipkart-accept-returns-or-replacements-in-big-billion-days-sale | Click here |
| 15 | fonearena.com | https://www.fonearena.com/blog/185795/amazon-india-stops-offering-refunds-on-tablets-laptops-and-other-electronics.html/amp | Click here |
Question 3.2
What should I do if my refund from a shopping app is delayed in India?
Bajaj Finserv ranks first with two refund guides, ahead of PhonePe and Razorpay, which explain refunds from the payment side. The National Consumer Helpline supplies three success stories. No marketplace page explains its own refund timeline.
Top 5 brands named
- Rank 1Bajaj Finserv
- Rank 2PhonePe
- Rank 3Consumer Helpline
- Rank 4Razorpay
- Rank 5Voxya
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | bajajfinserv.in | https://www.bajajfinserv.in/delayed-refunds | Click here |
| 2 | bajajfinserv.in | https://www.bajajfinserv.in/how-to-get-upi-refund | Click here |
| 3 | law4u.in | https://www.law4u.in/top-answer/19913/what-is-the-process-to-file-complaints-for-delayed-online-refunds | Click here |
| 4 | business.phonepe.com | https://business.phonepe.com/articles/what-is-a-refund-how-online-payment-refunds-work-in-india | Click here |
| 5 | business.phonepe.com | https://business.phonepe.com/articles/refunds-guide-why-do-refunds-take-time-to-reach-customers | Click here |
| 6 | razorpay.com | https://razorpay.com/blog/?p=24944 | Click here |
| 7 | razorpay.com | https://razorpay.com/blog/payment-gateway-refund-process/ | Click here |
| 8 | voxya.com | https://voxya.com/consumer-complaints/refund-not-received-after-returning-the-products/210909 | Click here |
| 9 | voxya.com | https://voxya.com/consumer-complaints/refund-not-received-because-order-went-out-of-stock/11454 | Click here |
| 10 | consumerhelpline.gov.in | https://consumerhelpline.gov.in/public/successstorydetails/49 | Click here |
| 11 | consumerhelpline.gov.in | https://consumerhelpline.gov.in/public/successstorydetails/248 | Click here |
| 12 | consumerhelpline.gov.in | https://consumerhelpline.gov.in/public/successstorydetails/336 | Click here |
| 13 | livelaw.in | https://livelaw.in/amp/consumer-cases/chandigarh-district-commission-nykaa-deliver-product-refund-262729 | Click here |
| 14 | cashfree.com | https://www.cashfree.com/blog/online-refunds-from-weeks-to-seconds/ | Click here |
| 15 | ujjivansfb.bank.in | https://www.ujjivansfb.bank.in/banking-blogs/banking-services/upi-payment-failed-refund-process-and-rules | Click here |
Question 3.3
How do I find the real customer care number for a shopping app in India?
Amazon ranks first with two of its own pages on how to reach customer service. The rest of the answer is about scams: Apni Law, DMI Finance and a CloudSEK report warn that fake helpline numbers listed on search engines are used to cheat shoppers.
Top 5 brands named
- Rank 1Amazon
- Rank 2Flipkart
- Rank 3Apni Law
- Rank 4DMI Finance
- Rank 5GoNukkad
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | aboutamazon.in | https://aboutamazon.in/news/operations/contact-amazon-customer-service | Click here |
| 2 | aboutamazon.in | https://www.aboutamazon.in/news/operations/contact-amazon-india-customer-service | Click here |
| 3 | answer.polygraph.net | https://answer.polygraph.net/daily-hub/flipkart-customer-care-number-india-1770675264 | Click here |
| 4 | gonukkad.com | https://www.gonukkad.com/blog/how-to-contact-flipkart-customer-care | Click here |
| 5 | citizen.complainthub.org | https://citizen.complainthub.org/t/flipkart-official-grievance-redressal-escalation-protocol/30203 | Click here |
| 6 | offers.myhubble.money | https://offers.myhubble.money/blog/guide-to-amazon-customer-service | Click here |
| 7 | apnilaw.com | https://www.apnilaw.com/news/criminal/cyber-crime/fake-customer-care-numbers-on-google-how-do-people-lose-money/ | Click here |
| 8 | cloudsek.com | https://cloudsek.com/whitepapers-reports/an-analysis-of-the-fake-customer-care-numbers-in-india | Click here |
| 9 | dmifinance.in | https://www.dmifinance.in/it-is-better-to-be-safe-than-sorry-protect-yourself-from-fake-customer-care-number-scam | Click here |
| 10 | kitemetric.com | https://kitemetric.com/blogs/fake-helpline-scams-how-to-protect-yourself | Click here |
| 11 | english.factcrescendo.com | https://english.factcrescendo.com/2025/11/03/fake-customer-care-number-scam/ | Click here |
| 12 | publicservicesmap.in | https://www.publicservicesmap.in/cyber-safety/fake-customer-care-scam | Click here |
| 13 | orissapost.com | https://www.orissapost.com/fake-customer-care-numbers-of-top-brands-now-defrauding-indian-consumers/amp/ | Click here |
| 14 | sentinelassam.com | https://www.sentinelassam.com/amp/story/more-news/business/fake-customer-care-numbers-of-top-brands-now-defrauding-indian-consumers-638995 | Click here |
| 15 | thenewsminute.com | https://www.thenewsminute.com/telangana/googling-customer-care-numbers-be-warned-scammers-says-hyd-police-advisory-116363 | Click here |
Question 3.4
What is open box delivery and should I choose it?
Flipkart ranks first through its own open box delivery pages: the agent opens the package in front of the buyer, who can refuse it if it is damaged. TechEnclave, a forum, supplies five of 15 sources, mostly complaints about how it works in practice.
Top 5 brands named
- Rank 1Flipkart
- Rank 2Amazon
- Rank 3iQOO
- Rank 4Apni Law
- Rank 5Best Buy
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | flipkart.com | https://www.flipkart.com/pages/open-box-delivery-tnc | Click here |
| 2 | stories.flipkart.com | https://stories.flipkart.com/open-box-delivery-flipkart-customer-trust/ | Click here |
| 3 | techenclave.com | https://techenclave.com/t/flipkart-open-box-delivery-what-it-actually-is-and-how-not-to-get-burned/418814 | Click here |
| 4 | techenclave.com | https://techenclave.com/t/amazons-open-box-inspection-a-scam/431967 | Click here |
| 5 | techenclave.com | https://techenclave.com/t/does-the-flipkart-open-box-delivery-include-actually-testing-the-item-monitor-in-this-case/270514 | Click here |
| 6 | community.iqoo.com | https://community.iqoo.com/in/thread/54329 | Click here |
| 7 | thetechoutlook.com | https://www.thetechoutlook.com/news/e-commerce/flipkart-coming-with-its-open-box-delivery-system-to-stop-scams-from-happening/ | Click here |
| 8 | apnilaw.com | https://www.apnilaw.com/legal-articles/documentation/can-delivery-agents-open-or-check-your-package-what-the-law-says-in-india/ | Click here |
| 9 | apnilaw.com | https://www.apnilaw.com/uncategorized/can-delivery-agents-open-or-check-your-package-what-the-law-says-in-india/ | Click here |
| 10 | grandavehousing.calpoly.edu | https://grandavehousing.calpoly.edu/news/amazon-open-box-delivery-your | Click here |
| 11 | team-bhp.com | https://www.team-bhp.com/forum/shifting-gears/214298-amazon-vs-flipkart-do-you-prefer-why-post6143408.html | Click here |
| 12 | techenclave.com | https://techenclave.com/t/does-the-flipkart-open-box-delivery-include-actually-testing-the-item-monitor-in-this-case/270514?page=2 | Click here |
| 13 | midgard5.thorwallet.org | https://midgard5.thorwallet.org/?p=15444 | Click here |
| 14 | livingspaces.com | https://www.livingspaces.com/inspiration/ideas-advice/shopping-basics/what-does-open-box-mean | Click here |
| 15 | techenclave.com | https://techenclave.com/t/amazon-india-feedback-thread/217033?page=39 | Click here |
Question 3.5
How do I file a complaint against an e-commerce company in India?
Nyaaya, a legal nonprofit, ranks first with three explainers, ahead of Apni Law and Bajaj Finserv. ComplaintHub, a complaint board, supplies three sources. Complaints go to the National Consumer Helpline on 1915, then to e-Jagriti, which replaced e-Daakhil in 2025.
Top 5 brands named
- Rank 1Nyaaya
- Rank 2Apni Law
- Rank 3Bajaj Finserv
- Rank 4Flipkart
- Rank 5Amazon
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | nyaaya.org | https://nyaaya.org/legal-explainer/consumer-complaints-against-e-commerce-platforms/ | Click here |
| 2 | nyaaya.org | https://nyaaya.org/?p=789 | Click here |
| 3 | voxya.com | https://voxya.com/stories/how-to-resolve-ecommerce-complaints/amp/ | Click here |
| 4 | bajajfinserv.in | https://www.bajajfinserv.in/online-shopping-fraud-complaint | Click here |
| 5 | citizen.complainthub.org | https://citizen.complainthub.org/t/where-to-file-an-online-shopping-or-product-complaint-against-an-e-commerce-company/32 | Click here |
| 6 | apnilaw.com | https://www.apnilaw.com/uncategorized/how-to-file-complaint-on-national-consumer-helpline/ | Click here |
| 7 | sansalegal.com | https://www.sansalegal.com/post/how-to-file-a-complaint-against-an-e-commerce-company-in-india-your-consumer-rights | Click here |
| 8 | nyaaya.org | https://nyaaya.org/procedure-to-file-a-complaint/ | Click here |
| 9 | apnilaw.com | https://www.apnilaw.com/legal-articles/documentation/how-to-file-a-complaint-against-a-defective-product-or-service/ | Click here |
| 10 | vakeel360.com | https://vakeel360.com/guides/consumer-court-complaint | Click here |
| 11 | lawsathi.in | https://lawsathi.in/blog/how-to-file-an-online-consumer-complaint-in-india-a-2026/ | Click here |
| 12 | righttoinformation.wiki | https://righttoinformation.wiki/_export/xhtml/consumer-court-how-to-file-india | Click here |
| 13 | indialawoffices.com | https://indialawoffices.com/legal-articles/how--file-consumer-complaint-guide-for-indian-consumers | Click here |
| 14 | citizen.complainthub.org | https://citizen.complainthub.org/t/flipkart-official-grievance-redressal-escalation-protocol/30203 | Click here |
| 15 | citizen.complainthub.org | https://citizen.complainthub.org/t/amazon-india-official-grievance-redressal-escalation-protocol/30199 | Click here |
Category 4 of 5
Sellers, fakes and reviews
Five questions about trust: how to check if a seller is genuine, what to do about a fake product, whether marketplace reviews can be trusted, whether unknown shopping sites are safe, and how to avoid online shopping scams.
Top 5 brands
| # | Brand | Type | Visibility | Share |
|---|---|---|---|---|
| 1 | Flipkart | Marketplace | 52.0% | |
| 2 | Quick Heal | Antivirus brand | 44.0% | |
| 3 | Bajaj Finserv | NBFC | 40.0% | |
| 4 | Amazon | Marketplace | 36.0% | |
| 5 | Law4u | Legal Q&A platform | 28.0% |
Top 10 cited domains
| # | Domain | Citations | Share | Citation volume |
|---|---|---|---|---|
| 1 | law4u.in | 9 | 12.0% | |
| 2 | quickheal.co.in | 6 | 8.0% | |
| 3 | bajajfinserv.in | 5 | 6.7% | |
| 4 | moneylife.in | 3 | 4.0% | |
| 5 | digit.in | 2 | 2.7% | |
| 6 | inc42.com | 2 | 2.7% | |
| 7 | outlookmoney.com | 2 | 2.7% | |
| 8 | shopee.sg | 2 | 2.7% | |
| 9 | thequint.com | 2 | 2.7% | |
| 10 | voxya.com | 2 | 2.7% |
Question level summary
| # | Question | Top 5 brands | Top 5 citation domains |
|---|---|---|---|
| 4.1 | How can I check if a seller on a shopping app is genuine? |
|
|
| 4.2 | What should I do if I receive a fake product from an online marketplace in India? |
|
|
| 4.3 | Can I trust product reviews on Amazon and Flipkart? |
|
|
| 4.4 | Is it safe to buy from new or unknown shopping websites in India? |
|
|
| 4.5 | How do I avoid online shopping scams in India? |
|
|
Question 4.1
How can I check if a seller on a shopping app is genuine?
Law4u, a legal question site, supplies six of 15 sources and ranks first, ahead of GoNukkad, whose guide to checking Flipkart seller details is the top source. Shopee ranks fourth through its Singapore blog, although it left India in 2022.
Top 5 brands named
- Rank 1Law4u
- Rank 2GoNukkad
- Rank 3Flipkart
- Rank 4Shopee
- Rank 5Quick Heal
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | gonukkad.com | https://www.gonukkad.com/blog/how-to-check-seller-details-in-flipkart | Click here |
| 2 | law4u.in | https://law4u.in/top-answer/19321/how-to-check-if-an-online-seller-is-registered-under-consumer-protection-act | Click here |
| 3 | law4u.in | https://law4u.in/top-answer/19817/how-to-check-if-an-online-seller-is-registered-under-consumer-protection-act | Click here |
| 4 | law4u.in | https://www.law4u.in/top-answer/20074/how-can-consumers-verify-the-authenticity-of-an-online-seller-before-purchasing | Click here |
| 5 | shopee.sg | https://shopee.sg/blog/tips-prevent-shopping-scam/ | Click here |
| 6 | shopee.sg | https://shopee.sg/blog/?p=63259 | Click here |
| 7 | quickheal.co.in | https://www.quickheal.co.in/knowledge-centre/recognize-avoid-online-shopping-scams/ | Click here |
| 8 | team-bhp.com | https://www.team-bhp.com/forum/shifting-gears/224742-amazon-has-big-counterfeit-goods-problem-2.html | Click here |
| 9 | law4u.in | https://law4u.in/top-answer/19334/How-can-consumers-verify-the-authenticity-of-products-sold-online | Click here |
| 10 | law4u.in | https://www.law4u.in/top-answer/19830/how-can-consumers-verify-the-authenticity-of-products-sold-online | Click here |
| 11 | law4u.in | https://www.law4u.in/top-answer/20157/how-to-report-online-marketplaces-operating-without-gst-details | Click here |
| 12 | corporate.indiamart.com | https://corporate.indiamart.com/2026/01/07/dont-get-scammed-red-flags-for-online-buyers-on-b2b-platforms/ | Click here |
| 13 | mcafee.com | https://www.mcafee.com/learn/how-to-spot-a-counterfeit-shopping-app/ | Click here |
| 14 | history.paypal.com | https://history.paypal.com/ie/cshelp/article/help1062 | Click here |
| 15 | wellsfargo.com | https://www.wellsfargo.com/privacy-security/fraud/bank-scams/online-shopping-scams/ | Click here |
Question 4.2
What should I do if I receive a fake product from an online marketplace in India?
Flipkart ranks first through 2024 news of a consumer forum ordering it to pay for refusing the return of a substandard product. Amazon, Bajaj Finserv, Law4u and Jurigram follow. Legal sites, not marketplaces, explain what a buyer should do.
Top 5 brands named
- Rank 1Flipkart
- Rank 2Amazon
- Rank 3Bajaj Finserv
- Rank 4Law4u
- Rank 5Jurigram
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | bajajfinserv.in | https://www.bajajfinserv.in/online-shopping-fraud-complaint | Click here |
| 2 | jurigram.com | https://jurigram.com/blog/consumer-law/ecommerce-seller-sent-fake-product-consumer-remedy | Click here |
| 3 | barandbench.com | https://barandbench.com/news/litigation/consumer-court-orders-flipkart-pay-10000-not-allowing-return-substandard-product | Click here |
| 4 | moneylife.in | https://moneylife.in/article/consumer-court-orders-flipkart-seller-to-pay-rs14641-for-not-allowing-return-of-substandard-product/75714.html | Click here |
| 5 | medianama.com | https://www.medianama.com/2024/11/223-consumer-forum-orders-flipkart-pay-rs-10000-refusing-return-fake-product/ | Click here |
| 6 | boomlive.in | https://boomlive.in/amp/decode/fake-product-scare-amazon-customers-demand-better-redressal-22545 | Click here |
| 7 | consumerhelpline.gov.in | https://consumerhelpline.gov.in/public/successstorydetails/140 | Click here |
| 8 | law4u.in | https://www.law4u.in/top-answer/19989/how-to-file-complaints-against-fake-online-gadget-sellers | Click here |
| 9 | law4u.in | https://www.law4u.in/top-answer/19898/how-can-consumers-report-online-counterfeit-product-sales | Click here |
| 10 | law4u.in | https://www.law4u.in/top-answer/19809/how-to-file-a-complaint-against-misleading-online-shopping-offers | Click here |
| 11 | citizen.complainthub.org | https://citizen.complainthub.org/t/where-to-file-an-online-shopping-or-product-complaint-against-an-e-commerce-company/32 | Click here |
| 12 | righttoinformation.wiki | https://righttoinformation.wiki/wrong-product-amazon-flipkart-refund-india | Click here |
| 13 | lawrato.com | https://lawrato.com/consumer-court-legal-advice/consumer-forum-case-against-fraudulent-online-seller-4730 | Click here |
| 14 | inc42.com | https://inc42.com/?p=184773 | Click here |
| 15 | deccanherald.com | https://deccanherald.com/business/companies/flipkart-ordered-to-pay-rs-10k-for-not-allowing-return-of-substandard-product-3292179 | Click here |
Question 4.3
Can I trust product reviews on Amazon and Flipkart?
Amazon ranks first, partly through its own page on trusted reviews, ahead of Flipkart. BIS ranks third through news of IS 19000:2022, its standard on online reviews, which is still voluntary. Sources cite surveys of Indians distrusting marketplace ratings.
Top 5 brands named
- Rank 1Amazon
- Rank 2Flipkart
- Rank 3BIS
- Rank 4ReviewShield
- Rank 5PowerReviews
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | digit.in | https://www.digit.in/news/general/amazon-reviews-to-trust-or-not-to-trust-27626.html | Click here |
| 2 | qz.com | https://qz.com/india/1724632/indians-dont-trust-flipkart-amazon-india-ratings-reviews | Click here |
| 3 | thequint.com | https://www.thequint.com/tech-and-auto/fake-customer-reviews-scam-on-amazon-flipkart | Click here |
| 4 | inc42.com | https://inc42.com/?p=185691 | Click here |
| 5 | trustworthyshopping.aboutamazon.com | https://trustworthyshopping.aboutamazon.com/how-amazon-maintains-a-trusted-review-experience | Click here |
| 6 | chromewebstore.google.com | https://chromewebstore.google.com/detail/ceknlcpmnbanbalaipbollaoonncjeid | Click here |
| 7 | powerreviews.com | https://www.powerreviews.com/amazon-takes-a-stand-on-fake-reviews | Click here |
| 8 | afaqs.com | https://www.afaqs.com/news/mktg/bureau-of-indian-standards-guidelines-on-e-commerce-fake-reviews | Click here |
| 9 | businessworld.in | https://businessworld.in/article/govt-introduces-new-regulation-to-combat-fake-reviews-on-ecommerce-platforms-519840 | Click here |
| 10 | moneylife.in | https://moneylife.in/article/fraud-alert-watch-out-for-fake-paid-reviews-on-ecommerce-gift-messages-on-whatsapp/67993.html | Click here |
| 11 | wionews.com | https://www.wionews.com/india-news/indian-government-issue-guidelines-to-curb-fake-online-reviews-and-ratings-536204/amp | Click here |
| 12 | outlookbusiness.com | https://www.outlookbusiness.com/news/e-commerce-s-fake-review-problem-what-indian-govt-can-learn-from-global-regulations-news-199772 | Click here |
| 13 | thequint.com | https://www.thequint.com/amp/story/what-we-know/online-fake-reviews-government-guidelines-for-e-commerce-companies | Click here |
| 14 | pandasecurity.com | https://www.pandasecurity.com/en/mediacenter/spot-fake-online-review/ | Click here |
| 15 | lovemoney.com | https://www.lovemoney.com/news/49395/amazon-fake-reviews-headphones-smart-watches-celebrat-expert-refund | Click here |
Question 4.4
Is it safe to buy from new or unknown shopping websites in India?
Quick Heal, an antivirus maker, ranks first with three pages, ahead of Voxya, Bajaj Finserv and HDFC Bank. Flipkart ranks fifth through warnings about fake sites copying it. The answer is general scam advice rather than a list of trusted stores.
Top 5 brands named
- Rank 1Quick Heal
- Rank 2Voxya
- Rank 3Bajaj Finserv
- Rank 4HDFC Bank
- Rank 5Flipkart
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | voxya.com | https://voxya.com/stories/?p=127 | Click here |
| 2 | quickheal.com | https://www.quickheal.com/blogs/spot-fake-online-shops-stay-safe-from-scams | Click here |
| 3 | quickheal.co.in | https://www.quickheal.co.in/knowledge-centre/recognize-avoid-online-shopping-scams/ | Click here |
| 4 | v.hdfcbank.com | https://v.hdfcbank.com/vigil-aunty/blog/how-to-identify-fake-websites.html | Click here |
| 5 | bajajfinserv.in | https://www.bajajfinserv.in/fake-checkout-page-guide | Click here |
| 6 | nordvpn.com | https://nordvpn.com/blog/how-to-identify-fake-shopping-websites/ | Click here |
| 7 | bajajfinserv.in | https://www.bajajfinserv.in/discount-fraud | Click here |
| 8 | quickheal.co.in | https://www.quickheal.co.in/knowledge-centre/phishing-alert-fake-flipkart-sites/ | Click here |
| 9 | outlookmoney.com | https://www.outlookmoney.com/news/kerala-police-cautions-shoppers-against-fake-flipkart-goat-sale-scams | Click here |
| 10 | startup2.outlookindia.com | https://startup2.outlookindia.com/sector/e-commerce/norton-releases-cyber-safety-insights-report-2023-news-9782 | Click here |
| 11 | voxya.com | https://voxya.com/stories/identify-fake-ecommerce-websites-easily/amp/ | Click here |
| 12 | indiaforensic.com | https://indiaforensic.com/certifications/?p=3618 | Click here |
| 13 | yourstory.com | https://yourstory.com/mystory/d91b2a3a3e-4-signs-that-you-are-s | Click here |
| 14 | moneylife.in | https://moneylife.in/article/how-to-avoid-getting-cheated-while-shopping-online/61572.html | Click here |
| 15 | rudradhan.com | https://rudradhan.com/blogs/knowledge/cod-fraud | Click here |
Question 4.5
How do I avoid online shopping scams in India?
Quick Heal supplies three sources and ranks first, ahead of Bajaj Finserv, McAfee, Bitdefender and HDFC Bank. Antivirus makers, banks and lenders write the scam advice. No marketplace reaches the top five on this question.
Top 5 brands named
- Rank 1Quick Heal
- Rank 2Bajaj Finserv
- Rank 3McAfee
- Rank 4Bitdefender
- Rank 5HDFC Bank
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | businesstoday.in | https://www.businesstoday.in/technology/news/story/9-online-shopping-scams-every-indian-should-know-about-and-how-to-avoid-them-546495-2026-07-31 | Click here |
| 2 | quickheal.co.in | https://www.quickheal.co.in/knowledge-centre/recognize-avoid-online-shopping-scams/ | Click here |
| 3 | bajajfinserv.in | https://www.bajajfinserv.in/online-shopping-fraud-complaint | Click here |
| 4 | bitdefender.in | https://bitdefender.in/five-tips-to-avoid-online-shopping-scams/ | Click here |
| 5 | digit.in | https://www.digit.in/news/general/mcafee-reveals-festive-season-scams-in-india-tips-for-self-protection.html/amp/ | Click here |
| 6 | fithindi.thequint.com | https://fithindi.thequint.com/amp/story/news/webqoof/online-shopping-scams-e-commerce-frauds-scamguard-guide | Click here |
| 7 | outlookmoney.com | https://www.outlookmoney.com/amp/story/personal-finance/10-key-safety-tips-for-fraud-free-shopping | Click here |
| 8 | anuraagsingh.com | https://anuraagsingh.com/discuss/prevent-e-commerce-scams-in-india | Click here |
| 9 | quickheal.co.in | https://www.quickheal.co.in/documents/media/2025/festive-sales-2025-how-to-stay-safe-from-online-scams-amid-shopping-frenzy-news-18.pdf | Click here |
| 10 | poonawallafincorp.com | https://poonawallafincorp.com/blogs/financial-insights/tips-to-avoid-online-scams-during-diwali-festival | Click here |
| 11 | hdfcbank.com | https://hdfcbank.com/personal/learning-center/secure/nine-safe-online-shoping-tips | Click here |
| 12 | bajajfinserv.in | https://www.bajajfinserv.in/types-of-online-frauds-india | Click here |
| 13 | quickheal.co.in | https://www.quickheal.co.in/knowledge-centre/a-step-by-step-guide-to-online-fraud-reporting/ | Click here |
| 14 | indusind.bank.in | https://www.indusind.bank.in/iblogs/credit-card/tips-for-risk-free-online-credit-card-shopping/ | Click here |
| 15 | cybersecureindia.in | https://cybersecureindia.in/beware-cyber-crime-avoid-being-tricked-during-diwali-festivity-season/ | Click here |
Category 5 of 5
Fees, payments and delivery
Five questions about costs and speed: why apps charge platform or handling fees, whether cash on delivery costs extra, whether pay later is safe, which app delivers fastest, and the minimum order for free delivery.
Top 5 brands
| # | Brand | Type | Visibility | Share |
|---|---|---|---|---|
| 1 | Amazon | Marketplace | 72.0% | |
| 2 | Flipkart | Marketplace | 64.0% | |
| 3 | Zepto | Quick commerce app | 24.0% | |
| 4 | Razorpay | Payment gateway | 24.0% | |
| 5 | LazyPay | BNPL app | 20.0% |
Top 10 cited domains
| # | Domain | Citations | Share | Citation volume |
|---|---|---|---|---|
| 1 | inc42.com | 7 | 9.3% | |
| 2 | medianama.com | 6 | 8.0% | |
| 3 | desidime.com | 4 | 5.3% | |
| 4 | lazypay.in | 3 | 4.0% | |
| 5 | outlookmoney.com | 3 | 4.0% | |
| 6 | businesstoday.in | 2 | 2.7% | |
| 7 | india.entrepreneur.com | 2 | 2.7% | |
| 8 | razorpay.com | 2 | 2.7% | |
| 9 | storyboard18.com | 2 | 2.7% | |
| 10 | tribuneindia.com | 2 | 2.7% |
Question level summary
| # | Question | Top 5 brands | Top 5 citation domains |
|---|---|---|---|
| 5.1 | Why do shopping apps in India charge a platform fee or handling fee? |
|
|
| 5.2 | Do shopping apps charge extra for cash on delivery in India? |
|
|
| 5.3 | Is pay later on shopping apps safe to use? |
|
|
| 5.4 | Which shopping app delivers the fastest in India? |
|
|
| 5.5 | What is the minimum order for free delivery on Amazon and Flipkart? |
|
|
Question 5.1
Why do shopping apps in India charge a platform fee or handling fee?
Amazon and Flipkart rank first and second through news of their own fees: Amazon added a flat marketplace fee per order in June 2025 and Flipkart a platform fee in 2024. Inc42 supplies five of 15 sources.
Top 5 brands named
- Rank 1Amazon
- Rank 2Flipkart
- Rank 3Zepto
- Rank 4Myntra
- Rank 5Zomato
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | outlookmoney.com | https://www.outlookmoney.com/spend/independence-day-discounts-convenience-fee-can-make-your-shopping-experience-inconvenient-heres-how | Click here |
| 2 | medianama.com | https://www.medianama.com/2024/08/223-flipkart-may-be-testing-out-platform-fees/ | Click here |
| 3 | inc42.com | https://inc42.com/buzz/amazon-india-rolls-out-inr-5-marketplace-fee-for-all-users | Click here |
| 4 | medianama.com | https://www.medianama.com/2024/03/223-zepto-first-to-introduce-platform-fee-in-indias-quick-commerce-sector/ | Click here |
| 5 | medianama.com | https://www.medianama.com/2025/06/223-amazon-india-joins-platform-fee-bandwagon-faces-customer-backlash/ | Click here |
| 6 | tribuneindia.com | https://www.tribuneindia.com/news/business/govt-launches-probe-into-e-commerce-platforms-over-extra-charges-classified-as-dark-pattern | Click here |
| 7 | inc42.com | https://inc42.com/buzz/ccpa-probing-ecommerce-platforms-for-cash-on-delivery-dark-patterns/ | Click here |
| 8 | businesstoday.in | https://www.businesstoday.in/tech-today/trending/story/myntra-introduces-convenience-fees-for-all-in-a-bid-to-become-profitable-384932-2023-06-09 | Click here |
| 9 | in.benzinga.com | https://in.benzinga.com/content/32773418/shopping-splurge-tax-myntra-adds-10-convenience-fee-on-orders-above-1-000 | Click here |
| 10 | inc42.com | https://inc42.com/features/indias-convenience-economy-is-getting-expensive/ | Click here |
| 11 | smartprix.com | https://smartprix.com/bytes/if-youre-buying-an-iphone-17-on-flipkart-or-amazon-be-ready-to-pay-extra-fees | Click here |
| 12 | inc42.com | https://inc42.com/buzz/exclusive-phonepes-pincode-begins-charging-handling-fee | Click here |
| 13 | shopifreaks.com | https://www.shopifreaks.com/amazon-india-adds-%E2%82%B95-fee-per-order-to-offset-delivery-costs-and-boost-margins/ | Click here |
| 14 | inc42.com | https://inc42.com/buzz/swiggy-zomato-raise-platform-fees-by-20-in-key-markets | Click here |
| 15 | theprint.in | https://theprint.in/india/zomato-hikes-platform-fee-for-food-delivery-by-rs-2-40-to-rs-14-90-per-order/2884884/ | Click here |
Question 5.2
Do shopping apps charge extra for cash on delivery in India?
Amazon and Flipkart rank first and second through news of a 2025 government probe into extra cash on delivery charges as a possible dark pattern. No ruling has been published. Razorpay and Shopify explain the costs from the seller side.
Top 5 brands named
- Rank 1Amazon
- Rank 2Flipkart
- Rank 3Razorpay
- Rank 4Shopify
- Rank 5Angel One
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | oga-prod.angelone.in | https://oga-prod.angelone.in/news/personal-finance/diwali-2025-paying-extra-for-cash-on-delivery-here-is-what-you-need-to-know | Click here |
| 2 | outlookmoney.com | https://www.outlookmoney.com/banking/extra-fee-on-cash-on-delivery-orders-festive-offers-heres-why-govt-is-probing-dark-patterns-on-e-commerce-platform | Click here |
| 3 | storyboard18.com | https://www.storyboard18.com/digital/consumer-affairs-ministry-probes-e-commerce-platforms-over-extra-cash-on-delivery-charges-81961.htm | Click here |
| 4 | storyboard18.com | https://www.storyboard18.com/amp/digital/consumer-affairs-ministry-probes-e-commerce-platforms-over-extra-cash-on-delivery-charges-81961.htm | Click here |
| 5 | inc42.com | https://inc42.com/buzz/ccpa-probing-ecommerce-platforms-for-cash-on-delivery-dark-patterns/ | Click here |
| 6 | deccanherald.com | https://www.deccanherald.com/amp/story/india%2Fgovernment-cracks-down-on-dark-pattern-of-e-commerce-3752936 | Click here |
| 7 | tribuneindia.com | https://www.tribuneindia.com/news/business/govt-launches-probe-into-e-commerce-platforms-over-extra-charges-classified-as-dark-pattern | Click here |
| 8 | medianama.com | https://www.medianama.com/2025/10/223-localcircles-e-commerce-platforms-dark-patterns-hidden-fees/ | Click here |
| 9 | entrackr.com | https://entrackr.com/news/consumer-affairs-ministry-probes-flipkart-and-amazon-over-dark-patterns-10525949 | Click here |
| 10 | embed.wionews.com | https://embed.wionews.com/business-economy/-offer-handling-fee-why-is-government-probing-e-commerce-platforms-cash-on-delivery-1759751676462 | Click here |
| 11 | razorpay.com | https://razorpay.com/blog/cash-on-delivery-e-commerce-india/ | Click here |
| 12 | mondaq.com | https://www.mondaq.com/india/fin-tech/726444/here39s-why-cash-on-delivery-is-not-illegal-in-india | Click here |
| 13 | nishithdesai.com | https://nishithdesai.com/research-and-articles/hotline/technology-law-analysis/heres-why-cash-on-delivery-is-not-illegal-in-india-5038 | Click here |
| 14 | shipping.amazon.in | https://shipping.amazon.in/blog/cod-vs-prepaid-shipping-cost-guide-india | Click here |
| 15 | thebetterindia.com | https://www.thebetterindia.com/152880/cash-on-delivery-rbi-unauthorised-india-news/ | Click here |
Question 5.3
Is pay later on shopping apps safe to use?
LazyPay, a pay later app, ranks first with three of its own pages, ahead of Cashfree, Razorpay and Simpl. Under RBI rules, pay later credit must come from a bank or NBFC. Most of the advice comes from companies that offer or process the credit.
Top 5 brands named
- Rank 1LazyPay
- Rank 2Cashfree
- Rank 3Razorpay
- Rank 4Simpl
- Rank 5Tata Capital
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | lazypay.in | https://lazypay.in/blog/?p=803 | Click here |
| 2 | cashfree.com | https://www.cashfree.com/blog/top-16-buy-now-pay-later-apps-in-india/ | Click here |
| 3 | apple.co | https://apple.co/2v3FHHX | Click here |
| 4 | lazypay.in | https://lazypay.in/blog/?p=1856 | Click here |
| 5 | lazypay.in | https://lazypay.in/needhelp/topic/charges-and-fees?nodeId=19 | Click here |
| 6 | outlookmoney.com | https://outlookmoney.com/spotlight/how-are-the-best-pay-later-apps-in-india-boosting-the-financial-power-of-consumers-in-the-country-8748 | Click here |
| 7 | businesstoday.in | https://www.businesstoday.in/amp/personal-finance/banking/story/hidden-costs-bnpl-india-debt-cycle-financial-risks-483559-2025-07-08 | Click here |
| 8 | outlookbusiness.com | https://www.outlookbusiness.com/news/read-the-fine-print-before-taking-bnpl-offers-this-diwali-season-news-231274 | Click here |
| 9 | smfgindiacredit.com | https://www.smfgindiacredit.com/knowledge-center/does-bnpl-affect-credit-score.aspx | Click here |
| 10 | poonawallafincorp.com | https://poonawallafincorp.com/blogs/credit-score/buy-now-pay-later-benefits-and-risks | Click here |
| 11 | razorpay.com | https://razorpay.com/learn/business-banking/buy-now-pay-later-bnpl/ | Click here |
| 12 | tatacapital.com | https://www.tatacapital.com/blog/wealth-services/buy-now-pay-later-meaning-and-how-it-works/ | Click here |
| 13 | law4u.in | https://www.law4u.in/top-answer/20552/are-bnpl-buy-now-pay-later-schemes-regulated-under-rbi-guidelines-for-e-commerce | Click here |
| 14 | cbinsights.com | https://www.cbinsights.com/investor/epaylater | Click here |
| 15 | india.entrepreneur.com | https://india.entrepreneur.com/en-in/news-and-trends/flipkart-pay-later-option-now-available-on-phonepe/345595 | Click here |
Question 5.4
Which shopping app delivers the fastest in India?
Snapdeal ranks first through 2016 studies naming it the fastest at delivery. That is out of date: Snapdeal is now far smaller than Flipkart, Amazon or Meesho. Newer sources point to ten minute delivery from Flipkart Minutes and quick commerce apps.
Top 5 brands named
- Rank 1Snapdeal
- Rank 2Flipkart
- Rank 3Amazon
- Rank 4Shiprocket
- Rank 5GoNukkad
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | shiprocket.in | https://www.shiprocket.in/blog/fast-delivery-apps-india/ | Click here |
| 2 | recomaze.ai | https://recomaze.ai/proof/RCZ-PRF-2026-719E0H0R/flipkart-fastest-online-shopping-app-for-india | Click here |
| 3 | postandparcel.info | https://postandparcel.info/?p=72934 | Click here |
| 4 | inc42.com | https://inc42.com/flash-feed/snapdeal-delivers-fastest/ | Click here |
| 5 | india.entrepreneur.com | https://india.entrepreneur.com/news-and-trends/snapdeal-emerges-out-as-the-fastest-of-them-all/275498 | Click here |
| 6 | digit.in | https://www.digit.in/press-release/general/snapdeal-delivers-orders-faster-than-competition-report-29875.html/amp/ | Click here |
| 7 | voicendata.com | https://www.voicendata.com/snapdeal-tops-logistics-capability-in-e-commerce-pwc-redseer-report | Click here |
| 8 | in.fashionnetwork.com | https://in.fashionnetwork.com/news/Snapdeal-claims-to-make-fastest-deliveries,691086.html | Click here |
| 9 | analyticsinsight.net | https://www.analyticsinsight.net/news/flipkart-minutes-app-launch-10-minute-delivery-across-250-categories | Click here |
| 10 | apps.apple.com | https://apps.apple.com/br/app/jiomart-online-shopping-app/id1522085683?l=en-GB | Click here |
| 11 | thegstco.com | https://thegstco.com/te/blogs/ecommerce/best-instant-10-minute-delivery-apps-in-india | Click here |
| 12 | gonukkad.com | https://www.gonukkad.com/blog/10-minute-delivery-apps-vs-traditional-grocery-stores | Click here |
| 13 | nukta.com | https://nukta.com/partner/fast-delivery-apps-in-india | Click here |
| 14 | scmp.com | https://www.scmp.com/week-asia/economics/article/3266704/delivered-instant-indias-quick-commerce-apps-shake-online-shopping | Click here |
| 15 | easysellapp.com | https://easysellapp.com/blogs/wiki/quick-commerce-cod-india-ecommerce-2026 | Click here |
Question 5.5
What is the minimum order for free delivery on Amazon and Flipkart?
Amazon ranks first, partly through its own guide to free delivery, ahead of Flipkart. DesiDime, a deal forum, supplies four sources on minimum order changes, and Zepto and JioMart rank through news of raised free delivery thresholds.
Top 5 brands named
- Rank 1Amazon
- Rank 2Flipkart
- Rank 3Zepto
- Rank 4JioMart
- Rank 5Decathlon
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | gadgetstouse.com | https://gadgetstouse.com/blog/2017/06/05/amazon-free-deliver-amount/ | Click here |
| 2 | aboutamazon.in | https://www.aboutamazon.in/news/retail/how-to-get-free-delivery-on-amazon | Click here |
| 3 | zoutons.com | https://www.zoutons.com/news/amazon-free-delivery-coupon-code-discount-offer-promo-code | Click here |
| 4 | techenclave.com | https://techenclave.com/t/flipkart-raises-minimum-order-to-rs-300-delivery-charge-to-30-if-order-is-less/206527 | Click here |
| 5 | desidime.com | https://www.desidime.com/discussions/flipkart-charging-50rs-delivery-charge | Click here |
| 6 | desidime.com | https://www.desidime.com/discussions/flipkart-delivery-charge-for-f-assured-item | Click here |
| 7 | dtnext.in | https://www.dtnext.in/news/business/zepto-raised-free-delivery-minimum-order-value-by-up-to-100-pc-to-rs-299 | Click here |
| 8 | curlytales.com | https://curlytales.com/india/trending/zepto-ends-free-delivery-below-check-minimum-order-value-to-avoid-delivery-charge/amp/ | Click here |
| 9 | desidime.com | https://www.desidime.com/news/jiomart-free-delivery-stopped-minimum-order-value-rs-250-for-free-delivery | Click here |
| 10 | desidime.com | https://www.desidime.com/discussions/jiomart-no-more-free-delivery | Click here |
| 11 | decathlon.in | https://www.decathlon.in/support/415/order-below-minimum-free-delivery-what-are-the-delivery-costs | Click here |
| 12 | yourstory.com | https://yourstory.com/2016/07/amazon-prime-india-launch | Click here |
| 13 | labnol.org | https://labnol.org/india/amazon-free-shipping/19116 | Click here |
| 14 | medianama.com | https://www.medianama.com/2013/12/223-amazon-starts-one-day-delivery-in-india-charges-rs-99-for-it | Click here |
| 15 | medianama.com | https://www.medianama.com/2013/12/223-flipkart-one-day-delivery/ | Click here |
Conclusion
This report is a snapshot. AI engines refresh their sources every week, and the brands that move first tend to hold the top spot. The two leaders are cited through their own sites only nine times between them, and Meesho never. Inc42 is the most cited domain with 19. Legal question sites supply 25 citations and forums 21.
Read next
The rest of this programme, in the order it makes sense to read.