Beauty and personal care retail report
AI visibility and ranking report
- Industry
- Retail & e-commerce
- Sub-industry
- Beauty and personal care retail
- Country
- India
- Published
- Q3-CY26
- Categories
- 5
- Questions
- 25
- Citations
- 375
- Domains
- 197
Disclaimer: This is original research data created using AI simulations, so treat it as an opinion piece rather than a statement of fact. AI models can make mistakes, and the figures here reflect what engines returned on the run date. Do your own research before you make any decision based on it.
Executive summary
AI answer engines now help Indian shoppers decide where to buy makeup and skincare, how to pay less, how to spot fakes and where to find imported brands. We ran 25 questions across five categories with live web search. The run produced 375 citations from 197 unique domains.
Nykaa leads on 54.4 percent and is named on 16 of 25 questions. Tira, Reliance Retail's beauty platform, follows on 22.4 and Purplle on 12.0. Sephora, now run in India by Reliance, ranks fourth on 11.2.
The sharper finding sits in the sources. Nykaa is cited through its own websites only seven times, while Tira supplies 12. Trade press supplies about 60 citations, coupon, cashback and voucher sites 37, and parcel forwarders 16.
Top 10 brands by AI visibility score
| # | Brand | Type | Visibility | Share |
|---|---|---|---|---|
| 1 | Nykaa | Beauty retailer | 54.4% | |
| 2 | Tira | Beauty retailer | 22.4% | |
| 3 | Purplle | Beauty retailer | 12.0% | |
| 4 | Sephora | Beauty retailer | 11.2% | |
| 5 | Zoutons | Coupon site | 10.4% | |
| 6 | Smytten | Sampling app | 8.0% | |
| 7 | Comgateway | Package forwarder | 8.0% | |
| 8 | Amazon | Marketplace | 7.2% | |
| 9 | GrabOn | Coupon site | 6.4% | |
| 10 | Consumer Helpline | Govt helpline | 5.6% |
Visibility score method: each question ranks five entities. Rank one earns 1.00 point, rank two 0.80, down to 0.20 for rank five. Scores are totaled across 25 questions and divided by 25. Every entity named is ranked, whatever its type.
Type shows what kind of organization each entity is. AI engines name coupon sites, parcel forwarders, banks, legal question sites, batch code checkers and regulators alongside beauty retailers and brands. All of them are ranked here, because all of them take up space in the answer.
Top 25 cited domains
The top 25 domains carry 42.9 percent of all citations, a spread out result. indiaretailing.com leads with 14, then tirabeauty.com with 12, apps.apple.com with 11, and zoutons.com, indianretailer.com and in.fashionnetwork.com with 10 each.
| # | Domain | Citations | Share | Citation volume |
|---|---|---|---|---|
| 1 | indiaretailing.com | 14 | 3.7% | |
| 2 | tirabeauty.com | 12 | 3.2% | |
| 3 | apps.apple.com | 11 | 2.9% | |
| 4 | in.fashionnetwork.com | 10 | 2.7% | |
| 5 | indianretailer.com | 10 | 2.7% | |
| 6 | zoutons.com | 10 | 2.7% | |
| 7 | couponzguru.com | 7 | 1.9% | |
| 8 | grabon.in | 7 | 1.9% | |
| 9 | inc42.com | 7 | 1.9% | |
| 10 | lotdate.com | 7 | 1.9% | |
| 11 | comgateway.com | 6 | 1.6% | |
| 12 | gopaisa.com | 6 | 1.6% | |
| 13 | law4u.in | 6 | 1.6% | |
| 14 | nykaa.com | 5 | 1.3% | |
| 15 | apps.appfollow.io | 4 | 1.1% | |
| 16 | blog.shoppre.com | 4 | 1.1% | |
| 17 | cashkaro.com | 4 | 1.1% | |
| 18 | cbinsights.com | 4 | 1.1% | |
| 19 | consumerhelpline.gov.in | 4 | 1.1% | |
| 20 | cosmeticsdesign-asia.com | 4 | 1.1% | |
| 21 | retail4growth.com | 4 | 1.1% | |
| 22 | rli.uk.com | 4 | 1.1% | |
| 23 | thedermaco.com | 4 | 1.1% | |
| 24 | voxya.com | 4 | 1.1% | |
| 25 | cosmetech.co.in | 3 | 0.8% |
Categories and why we chose them
We chose five categories that follow a beauty shopper: where to buy, how to pay less through sales, cards and samples, how to avoid fakes and expired stock, what service to expect on returns and delivery, and where to find luxury, Korean and imported brands.
| # | Category name | Reason for selection |
|---|---|---|
| 1 | Where to shop for beauty | The first thing a beauty shopper decides is where to buy. Answers about apps, malls and budget makeup decide which retailer gets the visit, so this category carries the most commercial value and forces engines to name specific apps and stores rather than give general advice. |
| 2 | Prices, sales and offers | Beauty shopping in India runs on big sales, card offers, samples and coupons. Questions about sale dates, the cheapest app, card discounts and free samples show who the engines trust to explain value, and which banks and deal sites stand between a shopper and the checkout. |
| 3 | Fakes, originals and expiry | Fake makeup and expired stock are the biggest worries for online beauty shoppers. These questions test whether engines point people to retailers, to brands, to regulators or to lookup tools when they ask how to spot a fake, check a batch code or complain. |
| 4 | Returns, delivery and service | Beauty products are hard to return once opened, and shoppers now expect delivery within hours. Questions about returns, refunds, fast delivery, store consultations and loyalty programs show which retailers the engines describe as reliable and where they send shoppers when service goes wrong. |
| 5 | Luxury, Korean and international beauty | Luxury, Korean and international brands are the fastest growing and highest value part of beauty retail. Questions about where to buy them, whether Sephora operates in India and whether duty free is cheaper show who the engines treat as the gateway to these brands. |
Category 1 of 5
Where to shop for beauty
Five questions about where to buy beauty products: the best app for makeup and skincare, Nykaa against Purplle, where to find affordable makeup, the best beauty stores in malls, and whether to buy skincare online or in a store.
Top 5 brands
| # | Brand | Type | Visibility | Share |
|---|---|---|---|---|
| 1 | Nykaa | Beauty retailer | 76.0% | |
| 2 | Purplle | Beauty retailer | 36.0% | |
| 3 | Zoutons | Coupon site | 24.0% | |
| 4 | Tira | Beauty retailer | 24.0% | |
| 5 | Smytten | Sampling app | 20.0% |
Top 10 cited domains
| # | Domain | Citations | Share | Citation volume |
|---|---|---|---|---|
| 1 | zoutons.com | 5 | 6.7% | |
| 2 | apps.apple.com | 4 | 5.3% | |
| 3 | cbinsights.com | 4 | 5.3% | |
| 4 | in.fashionnetwork.com | 4 | 5.3% | |
| 5 | indianretailer.com | 4 | 5.3% | |
| 6 | couponzguru.com | 3 | 4.0% | |
| 7 | indiaretailing.com | 3 | 4.0% | |
| 8 | nykaa.com | 3 | 4.0% | |
| 9 | tirabeauty.com | 3 | 4.0% | |
| 10 | apps.appfollow.io | 2 | 2.7% |
Question level summary
| # | Question | Top 5 brands | Top 5 citation domains |
|---|---|---|---|
| 1.1 | Which is the best app to buy makeup and skincare online in India? |
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| 1.2 | Which is better for beauty products, Nykaa or Purplle? |
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| 1.3 | Where can I buy affordable makeup in India? |
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| 1.4 | Which are the best beauty stores to visit in malls in India? |
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| 1.5 | Is it better to buy skincare online or from a store in India? |
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Question 1.1
Which is the best app to buy makeup and skincare online in India?
Purplle ranks first, ahead of Nykaa and Tira, largely through App Store listings and app tracking pages. Tira supplies three of its own brand pages. The Derma Co, a skincare brand, ranks fourth through a blog post on the best skincare apps.
Top 5 brands named
- Rank 1Purplle
- Rank 2Nykaa
- Rank 3Tira
- Rank 4The Derma Co
- Rank 5Zoutons
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | apps.apple.com | https://apps.apple.com/in/app/id1078972948 | Click here |
| 2 | apps.appfollow.io | https://apps.appfollow.io/ios/purplle-beauty-shopping-app/1078972948?country=in | Click here |
| 3 | apps.apple.com | https://apps.apple.com/us/app/-/id1022363908 | Click here |
| 4 | zoutons.com | https://zoutons.com/purplle-coupons/news | Click here |
| 5 | thedermaco.com | https://thedermaco.com/blogs/skin-care/best-app-for-skin-care-products-in-india | Click here |
| 6 | nykaa.com | https://www.nykaa.com/llms.txt | Click here |
| 7 | tirabeauty.com | https://www.tirabeauty.com/brand/hiphop-skincare | Click here |
| 8 | tirabeauty.com | https://www.tirabeauty.com/brand/tvachamrit-handcrafted-skincare | Click here |
| 9 | tirabeauty.com | https://www.tirabeauty.com/brand/the-bath-store | Click here |
| 10 | mobile.neosofttech.com | https://mobile.neosofttech.com/project/native-platform/ios/Purplle/index.html | Click here |
| 11 | apps.apple.com | https://apps.apple.com/in/app/rad-beauty/id6469603525 | Click here |
| 12 | flipkart.com | https://www.flipkart.com/store/garnier | Click here |
| 13 | couponzguru.com | https://www.couponzguru.com/content/?p=379 | Click here |
| 14 | stylecraze.com | https://www.stylecraze.com/articles/online-shopping-sites-to-buy-beauty-products-in-india/ | Click here |
| 15 | storehippo.com | https://storehippo.com/blog/top-5-makeup-and-beauty-products-multi-vendor-marketplaces-in-india | Click here |
Question 1.2
Which is better for beauty products, Nykaa or Purplle?
Nykaa edges Purplle, but neither is cited through its own site. CB Insights supplies four sources and Zoutons, a coupon site, three. Four more are copied pages sitting on spam subdomains of university and nonprofit websites.
Top 5 brands named
- Rank 1Nykaa
- Rank 2Purplle
- Rank 3Zoutons
- Rank 4CB Insights
- Rank 5GrabOn
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | zoutons.com | https://zoutons.com/purplle-coupons/news | Click here |
| 2 | cbinsights.com | https://www.cbinsights.com/compare/fsn-e-commerce-ventures-vs-purplle | Click here |
| 3 | grabon.in | https://www.grabon.in/indulge/shopping-tips/nykaa-vs-purple/ | Click here |
| 4 | shibboleth.idm.home.nyu.edu | https://shibboleth.idm.home.nyu.edu/competitors-of-nykaa/nykaa-vs-purplle-detailed-comparison-of-indias-top-beauty-ecommerce-players-strategy-boffins | Click here |
| 5 | zoutons.com | https://zoutons.com/news/best-alternatives-for-nykaa | Click here |
| 6 | cbinsights.com | https://www.cbinsights.com/company/fsn-e-commerce-ventures/alternatives-competitors | Click here |
| 7 | cbinsights.com | https://www.cbinsights.com/company/purplle/alternatives-competitors | Click here |
| 8 | marketingmonk.so | https://www.marketingmonk.so/p/beauty-budget-purplles-winning-marketing-strategies | Click here |
| 9 | face.meei.harvard.edu | https://face.meei.harvard.edu/competitors-of-nykaa-in-india | Click here |
| 10 | next-cms.climatetrace.org | https://next-cms.climatetrace.org/competitors-of-nykaa-in-india | Click here |
| 11 | api-legacy.ingeniusprep.com | https://api-legacy.ingeniusprep.com/competitors-of-nykaa-in-india | Click here |
| 12 | cbinsights.com | https://www.cbinsights.com/compare/purplle-vs-sephora | Click here |
| 13 | zoutons.com | https://www.zoutons.com/purplle-coupons | Click here |
| 14 | the-ken.com | https://the-ken.com/story/purplle-ugly-duckling-swan-story/ | Click here |
| 15 | inc42.com | https://inc42.com/?p=466355 | Click here |
Question 1.3
Where can I buy affordable makeup in India?
Nykaa ranks first through two budget guides on its own blog, ahead of BigBasket, an online grocer, and Ponds. Coupon and cashback sites supply four of 15 sources. Health & Glow ranks fifth through a trade story about its own makeup label.
Top 5 brands named
- Rank 1Nykaa
- Rank 2BigBasket
- Rank 3Ponds
- Rank 4Magicpin
- Rank 5Health & Glow
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | newsable.asianetnews.com | https://newsable.asianetnews.com/webstories/lifestyle/7-best-affordable-makeup-websites-in-india-with-discounts-0vcensl | Click here |
| 2 | blog.bigbasket.com | https://blog.bigbasket.com/2016/10/17/best-and-must-have-budget-makeup-products-available-in-india/amp/ | Click here |
| 3 | magicpin.com | https://magicpin.com/blog/top-5-affordable-makeup-brands-india-rakshabandhan-gifting-beauty-budget | Click here |
| 4 | ponds.com | https://www.ponds.com/th/about-ponds/our-highlights/top18-best-makeup-and-beauty-products-less-than-rs100-in-india.html | Click here |
| 5 | blog.bigbasket.com | https://blog.bigbasket.com/2016/10/17/best-and-must-have-budget-makeup-products-available-in-india/ | Click here |
| 6 | cosmeticsdesign-asia.com | https://www.cosmeticsdesign-asia.com/Article/2022/07/12/health-glow-aiming-to-nurture-h-g-cosmetics-to-become-india-s-go-to-make-up-brand | Click here |
| 7 | nykaa.com | https://www.nykaa.com/beauty-blog/festive-essentials-that-wont-break-the-bank/ | Click here |
| 8 | nykaa.com | https://www.nykaa.com/beauty-blog/ten-budget-beauty-products-rs-100 | Click here |
| 9 | bigbasket.com | https://www.bigbasket.com/sp/2305728-festive-makeup?nc=hb | Click here |
| 10 | blog.shoppre.com | https://blog.shoppre.com/blog/pocket-friendly-indian-makeup | Click here |
| 11 | couponzguru.com | https://www.couponzguru.com/cosmetics-offers/ | Click here |
| 12 | gopaisa.com | https://www.gopaisa.com/cosmetics-offers-coupons-sale-deals/nykaa-cosmetics-beauty-products-offers-online-discount-deals | Click here |
| 13 | cashkaro.com | https://cashkaro.com/brands/health-and-beauty-brand/lakme-india | Click here |
| 14 | couponzguru.com | https://www.couponzguru.com/purplle-coupons/ | Click here |
| 15 | yourstory.com | https://yourstory.com/smbstory/delhi-swiss-beauty-personal-care-cosmetics-company-maybelline-lakme/amp | Click here |
Question 1.4
Which are the best beauty stores to visit in malls in India?
Nykaa ranks first, ahead of Shoppers Stop, whose SS Beauty stores appear in several opening stories, Tira, Boddess and Sephora. Nearly every source is trade press about new stores. One Nykaa store locator page is the only retailer page cited.
Top 5 brands named
- Rank 1Nykaa
- Rank 2Shoppers Stop
- Rank 3Tira
- Rank 4Boddess
- Rank 5Sephora
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | indianretailer.com | https://indianretailer.com/article/fashion-beauty/retail-trends-beauty-wellness-luxury/why-beauty-brands-continue-prefer | Click here |
| 2 | rli.uk.com | https://www.rli.uk.com/?p=206977 | Click here |
| 3 | indianretailer.com | https://indianretailer.com/article/fashion-beauty/trends/exclusive-reliance-retail-disrupt-beauty-space-its-new-brand-tira | Click here |
| 4 | retail4growth.com | https://www.retail4growth.com/news/shoppers-stop-launches-new-ss-beauty-store-in-oberoi-mall-5908 | Click here |
| 5 | in.fashionnetwork.com | https://in.fashionnetwork.com/news/Shoppers-stop-s-ss-beauty-opens-new-store-in-chandigarh,1521465.html | Click here |
| 6 | indiaretailing.com | https://www.indiaretailing.com/?p=178152 | Click here |
| 7 | in.fashionnetwork.com | https://in.fashionnetwork.com/news/Nykaa-opens-its-first-store-in-guwahati,1126654.html | Click here |
| 8 | in.fashionnetwork.com | https://in.fashionnetwork.com/news/Boddess-opens-new-beauty-store-in-jaipur,1446074.html | Click here |
| 9 | indianretailer.com | https://www.indianretailer.com/news/nykaa-expands-offline-footprint-new-luxe-stores-gurgaon-and-noida | Click here |
| 10 | indianretailer.com | https://www.indianretailer.com/news/retail-india-news-ssbeauty-unveils-flagship-store-quest-mall | Click here |
| 11 | indiaretailing.com | https://www.indiaretailing.com/?p=176297 | Click here |
| 12 | krahejacorp.com | https://www.krahejacorp.com/newsroom/ssbeauty-unveils-largest-beauty-store-in-india | Click here |
| 13 | stores.nykaa.com | https://stores.nykaa.com/nykaa-perfumery-cosmetics-store-goregoan-mumbai-501336/Home | Click here |
| 14 | in.fashionnetwork.com | https://in.fashionnetwork.com/news/Nykaa-opens-new-on-trend-store-in-lucknow,1317067.html | Click here |
| 15 | retail4growth.com | https://www.retail4growth.com/viewpoints/omni-channel-beauty-retailer-boddess-beauty-to-open-80-stores-by-2027-975 | Click here |
Question 1.5
Is it better to buy skincare online or from a store in India?
Smytten, a sampling app, ranks first through App Store pages, ahead of Leslie Baumann MD, a US dermatologist, and Mintel, which sells a report on the subject. A 2026 BCG study on shoppers who browse online but buy in stores is cited second.
Top 5 brands named
- Rank 1Smytten
- Rank 2Leslie Baumann MD
- Rank 3Mintel
- Rank 4Zoutons
- Rank 5Face Theory
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | store.mintel.com | https://store.mintel.com/report/india-purchase-channels-for-beauty-market-report | Click here |
| 2 | bcg.com | https://www.bcg.com/publications/2026/why-indias-beauty-shoppers-scroll-more-but-still-buy-offline | Click here |
| 3 | inc42.com | https://inc42.com/?p=258943 | Click here |
| 4 | thedermaco.com | https://thedermaco.com/blogs/skin-care/best-app-for-skin-care-products-in-india | Click here |
| 5 | apps.apple.com | https://apps.apple.com/in/app/smytten-try-samples-shop/id1100171914 | Click here |
| 6 | apps.appfollow.io | https://apps.appfollow.io/ios/smytten-try-samples-shop/1100171914?country=in | Click here |
| 7 | zoutons.com | https://zoutons.com/purplle-coupons/news | Click here |
| 8 | lesliebaumannmd.com | https://lesliebaumannmd.com/?p=5026 | Click here |
| 9 | imcas.com | https://www.imcas.com/en/blog/article/122/why-your-patients-should-avoid-buying-skincare-online | Click here |
| 10 | facetheory.reamaze.io | https://facetheory.reamaze.io/kb/general/is-my-product-authentic-or-counterfeit | Click here |
| 11 | indiaretailing.com | https://www.indiaretailing.com/?p=53059 | Click here |
| 12 | businessworld.in | https://businessworld.in/article/indian-cosmetic-industry-gets-offline-makeover--470544 | Click here |
| 13 | thinkwithgoogle.com | https://thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-trends/10-insights-engaging-indian-shoppers-online-beauty-and-personal-care-counter | Click here |
| 14 | apkmirror.com | https://apkmirror.com/apk/smytten/smytten-trial-pack-shopping | Click here |
| 15 | growthmatrix.beehiiv.com | https://growthmatrix.beehiiv.com/p/tira-vs-nykaa-will-win-beauty-battle | Click here |
Category 2 of 5
Prices, sales and offers
Five questions about paying less: when the biggest online beauty sales happen, which app is cheapest, which credit card gives the best discount, how to get free samples, and how to find the best makeup deals online.
Top 5 brands
| # | Brand | Type | Visibility | Share |
|---|---|---|---|---|
| 1 | Nykaa | Beauty retailer | 60.0% | |
| 2 | CashKaro | Cashback site | 20.0% | |
| 3 | Purplle | Beauty retailer | 20.0% | |
| 4 | Kotak Mahindra Bank | Bank | 20.0% | |
| 5 | Smytten | Sampling app | 20.0% |
Top 10 cited domains
| # | Domain | Citations | Share | Citation volume |
|---|---|---|---|---|
| 1 | apps.apple.com | 5 | 6.7% | |
| 2 | gopaisa.com | 4 | 5.3% | |
| 3 | couponzguru.com | 3 | 4.0% | |
| 4 | grabon.in | 3 | 4.0% | |
| 5 | apps.appfollow.io | 2 | 2.7% | |
| 6 | bajajfinserv.in | 2 | 2.7% | |
| 7 | blog.shoppre.com | 2 | 2.7% | |
| 8 | cashkaro.com | 2 | 2.7% | |
| 9 | desidime.com | 2 | 2.7% | |
| 10 | icicibank.com | 2 | 2.7% |
Question level summary
| # | Question | Top 5 brands | Top 5 citation domains |
|---|---|---|---|
| 2.1 | When are the biggest online beauty sales in India every year? |
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| 2.2 | Which app has the cheapest beauty products in India? |
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| 2.3 | Which credit card gives the best discount on beauty shopping in India? |
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| 2.4 | How can I get free samples of beauty products in India? |
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| 2.5 | How can I get the best deals on makeup online in India? |
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Question 2.1
When are the biggest online beauty sales in India every year?
Nykaa ranks first, and its Pink Friday sale in November dominates the sources. Amazon follows. CashKaro, Zoutons and GyFTR, a gift voucher site, supply sale calendars, so deal sites explain the sale dates more often than the retailers themselves.
Top 5 brands named
- Rank 1Nykaa
- Rank 2Amazon
- Rank 3CashKaro
- Rank 4Zoutons
- Rank 5GyFTR
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | theweek.in | https://www.theweek.in/wire-updates/business/2025/11/22/dcm9-nykaa.html | Click here |
| 2 | gyftr.com | https://www.gyftr.com/blog/?p=4314 | Click here |
| 3 | cashkaro.com | https://cashkaro.com/blog/nykaa-upcoming-sales/245509 | Click here |
| 4 | zoutons.com | https://www.zoutons.com/news/nykaa-sale-calendar-2026 | Click here |
| 5 | nsearchives.nseindia.com | https://nsearchives.nseindia.com/corporate/NYKAA_25112022121712_PressReleasePFSaleDay1.pdf | Click here |
| 6 | tribuneindia.com | https://www.tribuneindia.com/news/business/nykaa-turns-14-and-here-is-what-indias-biggest-beauty-party-has-in-store-for-you-2-2/ | Click here |
| 7 | indianretailer.com | https://indianretailer.com/news/retail-indian-news-amazon-beautys-beauty-sale-returns-india-get-ready-showupglowupsaveup | Click here |
| 8 | freepressjournal.in | https://www.freepressjournal.in/amp/business/amazon-india-mega-fashion-days-sale-2024-know-everything-about-offers-deals-much-more | Click here |
| 9 | gonukkad.com | https://www.gonukkad.com/blog/nykaa-upcoming-sale | Click here |
| 10 | bajajfinserv.in | https://www.bajajfinserv.in/upcoming-sale-and-offers-date | Click here |
| 11 | exchange4media.com | https://www.exchange4media.com/marketing-news/nykaa-ropes-in-janhvi-kapoor-for-its-new-the-pink-friday-sale-2021-campaign-116945.html | Click here |
| 12 | shethepeople.tv | https://www.shethepeople.tv/shestars/black-friday-make-up-deals-in-india | Click here |
| 13 | storyboard18.com | https://www.storyboard18.com/how-it-works/beauty-products-witness-a-surge-of-51-5-percent-year-on-year-in-sales-this-diwali-18173.htm | Click here |
| 14 | indiaretailing.com | https://www.indiaretailing.com/?p=122040 | Click here |
| 15 | grabon.in | https://www.grabon.in/indulge/beauty/beauty-and-personal-care-market-in-india-statistics/ | Click here |
Question 2.2
Which app has the cheapest beauty products in India?
Purplle ranks first, ahead of Nykaa and Tira. Five of 15 sources are App Store listings or app tracking pages, and two are GrabOn comparisons. Zoutons and GrabOn, two coupon sites, complete the top five.
Top 5 brands named
- Rank 1Purplle
- Rank 2Nykaa
- Rank 3Tira
- Rank 4Zoutons
- Rank 5GrabOn
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | apps.apple.com | https://apps.apple.com/in/app/id1078972948 | Click here |
| 2 | apps.apple.com | https://apps.apple.com/us/app/-/id1022363908 | Click here |
| 3 | apps.apple.com | https://apps.apple.com/us/app/-/id1619767136 | Click here |
| 4 | apps.apple.com | https://apps.apple.com/in/app/rad-beauty/id6469603525 | Click here |
| 5 | apps.appfollow.io | https://apps.appfollow.io/ios/purplle-beauty-shopping-app/1078972948?country=in | Click here |
| 6 | thedermaco.com | https://thedermaco.com/blogs/skin-care/best-app-for-skin-care-products-in-india | Click here |
| 7 | zoutons.com | https://zoutons.com/purplle-coupons/news | Click here |
| 8 | grabon.in | https://www.grabon.in/indulge/shopping-tips/nykaa-vs-purple/ | Click here |
| 9 | grabon.in | https://www.grabon.in/indulge/shopping-tips/nykaa-vs-amazon/ | Click here |
| 10 | losclouds.com | https://losclouds.com/services/purplle-beauty-shopping-app | Click here |
| 11 | appgoblin.info | https://www.appgoblin.info/apps/com.ril.tira | Click here |
| 12 | couponzguru.com | https://www.couponzguru.com/content/8-best-websites-to-buy-makeup-online-in-india/ | Click here |
| 13 | purplle.com | https://www.purplle.com/magazine/article/budget-friendly-makeup-products-you-gotta-bag-in-2021 | Click here |
| 14 | chrome.google.com | https://chrome.google.com/webstore/detail/smartprix-best-price-comp/enljpjnlogidifamchbmaggncdcbeikf/reviews | Click here |
| 15 | blog.shoppre.com | https://blog.shoppre.com/blog/pocket-friendly-indian-makeup | Click here |
Question 2.3
Which credit card gives the best discount on beauty shopping in India?
Kotak Mahindra Bank ranks first through its own pages on beauty offers, ahead of ICICI Bank. BankBazaar and Wishfin, two loan marketplaces, follow with Nykaa, whose Kotak sale page is cited. Most offers are tied to one retailer, not to beauty in general.
Top 5 brands named
- Rank 1Kotak Mahindra Bank
- Rank 2ICICI Bank
- Rank 3BankBazaar
- Rank 4Nykaa
- Rank 5Wishfin
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | cardtrail.in | https://cardtrail.in/best/best-credit-card-for-nykaa-india/ | Click here |
| 2 | kotak.com | https://kotak.com/en/stories-in-focus/cards/credit-cards/nykaa-credit-card-offers-skincare-wellness.html | Click here |
| 3 | kotak.com | https://www.kotak.com/en/stories-in-focus/cards/credit-cards/pamper-yourself-myglamm-exploring-exclusive-credit-card-deals.html | Click here |
| 4 | wishfin.com | https://www.wishfin.com/credit-card-offers/kotak-mahindra-credit-card-offer-on-myglamm-2781/ | Click here |
| 5 | icici.bank.in | https://www.icici.bank.in/offers/get-10-percent-instant-discount-up-to-rs-750 | Click here |
| 6 | icicibank.com | https://www.icicibank.com/offers/athomediva-offer.page | Click here |
| 7 | hdfc.bank.in | https://www.hdfc.bank.in/ps/credit-cards-in-india/sugar-cosmetics-credit-card-offers | Click here |
| 8 | nykaa.com | https://www.nykaa.com/kotak-oct-sale | Click here |
| 9 | paisabazaar.com | https://www.paisabazaar.com/credit-card/compare-cashback-sbi-vs-axis-bank-ace-vs-flipkart-axis-bank-credit-cards/ | Click here |
| 10 | gopaisa.com | https://www.gopaisa.com/cosmetics-offers-coupons-sale-deals/nykaa-beauty-icici-coupon-code | Click here |
| 11 | tmw.bankbazaar.com | https://tmw.bankbazaar.com/credit-card/shopping-credit-cards.html | Click here |
| 12 | cardadvisor.in | https://cardadvisor.in/articles/best-online-shopping-credit-cards-india-2026 | Click here |
| 13 | zetapp.in | https://zetapp.in/blog/top-credit-cards-instant-discounts-fashion-lifestyle-shopping | Click here |
| 14 | wishfin.com | https://www.wishfin.com/credit-card-offers/icici-bank-credit-card-offers-on-gunam-beauty-2595/ | Click here |
| 15 | icicibank.com | https://icicibank.com/offers/gunam-beauty | Click here |
Question 2.4
How can I get free samples of beauty products in India?
Smytten, a sampling app, ranks first. Adani ranks second through deal forum posts about a sampling offer. CliniExperts and Equinox Labs rank third and fourth, but they test cosmetics for companies, not for shoppers looking for free samples.
Top 5 brands named
- Rank 1Smytten
- Rank 2Adani
- Rank 3CliniExperts
- Rank 4Equinox Labs
- Rank 5Osmoz
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | apps.apple.com | https://apps.apple.com/in/app/smytten-try-samples-shop/id1100171914 | Click here |
| 2 | apps.appfollow.io | https://apps.appfollow.io/ios/smytten-try-samples-shop/1100171914?country=in | Click here |
| 3 | apkmirror.com | https://apkmirror.com/apk/smytten/smytten-trial-pack-shopping | Click here |
| 4 | business-standard.com | https://www.business-standard.com/content/press-releases-ani/smytten-revolutionizing-the-pre-purchase-experience-for-makeup-buyers-with-in-home-trails-122082700013_1.html | Click here |
| 5 | desidime.com | https://www.desidime.com/news/how-to-get-genuine-free-sample-products-in-india-list-of-free-samples | Click here |
| 6 | desidime.com | https://www.desidime.com/deals/adani-free-sampling-offer-get-free-samples-from-store-offline-visit-req | Click here |
| 7 | indiafreestuff.in | https://www.indiafreestuff.in/free-adani-cosmetics-products-sample | Click here |
| 8 | osmoz.com | https://www.osmoz.com/inspiration/questions-selections/712/how-get-free-perfume-samples | Click here |
| 9 | lbb.in | https://lbb.in/pune/want-free-samples-and-trials-6e3d29 | Click here |
| 10 | outlookbusiness.com | https://www.outlookbusiness.com/aditi-saxena/beauty-and-the-treat-1375 | Click here |
| 11 | bombaylives.substack.com | https://bombaylives.substack.com/p/sms-olay-to-53636-get-a-free-sample-worth-rs-200 | Click here |
| 12 | cliniexperts.com | https://cliniexperts.com/india-regulatory-services/cosmetic/cosmetic-sample-testing/ | Click here |
| 13 | cosmetech.co.in | https://cosmetech.co.in/behind-the-scenes-know-how-cosmetic-products-are-tested-on-consumers | Click here |
| 14 | equinoxlab.com | https://equinoxlab.com/cosmetic-testing | Click here |
| 15 | in.hellomagazine.com | https://in.hellomagazine.com/beauty/20220930301407/beauty-brands-with-unique-services/ | Click here |
Question 2.5
How can I get the best deals on makeup online in India?
GoPaisa, a cashback site, ranks first with three of its own pages. Nykaa and Lakme rank through coupon pages carrying their names. CashKaro and CouponzGuru complete the top five, so the top three sources all come from a site earning retailer commission.
Top 5 brands named
- Rank 1GoPaisa
- Rank 2Nykaa
- Rank 3Lakme
- Rank 4CashKaro
- Rank 5CouponzGuru
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | gopaisa.com | https://www.gopaisa.com/cosmetics-offers-coupons-sale-deals | Click here |
| 2 | gopaisa.com | https://www.gopaisa.com/cosmetics-offers-coupons-sale-deals/nykaa-today-coupon-code | Click here |
| 3 | gopaisa.com | https://www.gopaisa.com/cosmetics-offers-coupons-sale-deals/lakme-coupon-code-offer | Click here |
| 4 | cashkaro.com | https://cashkaro.com/stores/lakme-offers | Click here |
| 5 | couponzguru.com | https://www.couponzguru.com/houseofmakeup-coupons | Click here |
| 6 | couponzguru.com | https://www.couponzguru.com/content/?p=11968 | Click here |
| 7 | bajajfinserv.in | https://bajajfinserv.in/myglamm-coupon-code | Click here |
| 8 | cashaly.com | https://www.cashaly.com/store/sugar-cosmetics-coupons | Click here |
| 9 | smytten.com | https://smytten.com/brand/l-a-girl | Click here |
| 10 | pricee.com | https://pricee.com/makeup/makeup-products-price-in-india | Click here |
| 11 | newsable.asianetnews.com | https://newsable.asianetnews.com/webstories/lifestyle/7-best-affordable-makeup-websites-in-india-with-discounts-0vcensl | Click here |
| 12 | shethepeople.tv | https://www.shethepeople.tv/shestars/black-friday-make-up-deals-in-india | Click here |
| 13 | deccanherald.com | https://deccanherald.com/ampstories/lifestyle/black-friday-sale-2024-glam-up-with-the-best-makeup-skincare-deals-3292449 | Click here |
| 14 | blog.shoppre.com | https://blog.shoppre.com/blog/pocket-friendly-indian-makeup | Click here |
| 15 | ohm-pyrenees.in2p3.fr | https://ohm-pyrenees.in2p3.fr/?o=26114215 | Click here |
Category 3 of 5
Fakes, originals and expiry
Five questions about trust: how to tell if makeup bought online is fake, which websites sell only original cosmetics, whether Amazon and Flipkart are safe for beauty, how to read a batch code, and how to complain about a fake.
Top 5 brands
| # | Brand | Type | Visibility | Share |
|---|---|---|---|---|
| 1 | Lazada | Marketplace | 20.0% | |
| 2 | Tira | Beauty retailer | 20.0% | |
| 3 | Amazon | Marketplace | 20.0% | |
| 4 | LotDate | Batch code checker | 20.0% | |
| 5 | Law4u | Legal Q&A platform | 20.0% |
Top 10 cited domains
| # | Domain | Citations | Share | Citation volume |
|---|---|---|---|---|
| 1 | lotdate.com | 7 | 9.3% | |
| 2 | law4u.in | 5 | 6.7% | |
| 3 | tirabeauty.com | 4 | 5.3% | |
| 4 | checkfresh.com | 2 | 2.7% | |
| 5 | consumerhelpline.gov.in | 2 | 2.7% | |
| 6 | cosmeticsdesign-asia.com | 2 | 2.7% | |
| 7 | inc42.com | 2 | 2.7% | |
| 8 | lazada.com.ph | 2 | 2.7% | |
| 9 | medianama.com | 2 | 2.7% | |
| 10 | projectvanity.com | 2 | 2.7% |
Question level summary
| # | Question | Top 5 brands | Top 5 citation domains |
|---|---|---|---|
| 3.1 | How can I tell if makeup bought online in India is fake? |
|
|
| 3.2 | Which websites sell 100 percent original cosmetics in India? |
|
|
| 3.3 | Is it safe to buy beauty products on Amazon and Flipkart in India? |
|
|
| 3.4 | How do I check the expiry date or batch code on cosmetics? |
|
|
| 3.5 | How do I complain about receiving a fake beauty product online in India? |
|
|
Question 3.1
How can I tell if makeup bought online in India is fake?
Lazada, a Southeast Asian marketplace, ranks first through its Philippine blog, ahead of UL Solutions, Ireland's HPRA regulator and Beautylish, a US beauty store. Almost every source is foreign. India's cosmetics regulator, CDSCO, is not cited at all.
Top 5 brands named
- Rank 1Lazada
- Rank 2UL Solutions
- Rank 3HPRA
- Rank 4Beautylish
- Rank 5Hubble
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | beautylish.com | https://www.beautylish.com/a/vpjwg/how-to-spot-counterfeit-makeup-online | Click here |
| 2 | womensweekly.com.sg | https://www.womensweekly.com.sg/your-life/how-to-tell-fake-makeup | Click here |
| 3 | hpra.ie | https://www.hpra.ie/safety-information/how-we-monitor-safety/cosmetics/how-we-monitor-the-safety-of-cosmetic-products/tips-on-how-to-spot-counterfeit-cosmetics | Click here |
| 4 | cosmeticsdesign-asia.com | https://www.cosmeticsdesign-asia.com/Article/2021/09/08/Fight-the-fakes-Alarm-at-growing-counterfeit-cases-in-India-s-cosmetics-market/ | Click here |
| 5 | besafebuyreal.ul.org | https://besafebuyreal.ul.org/resource/how-spot-fake-cosmetics-and-fragrances | Click here |
| 6 | lazada.com.ph | https://www.lazada.com.ph/blog/verify-original-makeup-set/ | Click here |
| 7 | lazada.com.ph | https://www.lazada.com.ph/blog/?p=6533 | Click here |
| 8 | myhubble.money | https://www.myhubble.money/blog/how-are-beauty-brands-dealing-with-the-issue-of-counterfeit-products | Click here |
| 9 | corporate.indiamart.com | https://corporate.indiamart.com/2025/10/06/spot-the-scam-your-essential-guide-to-spotting-fake-products/ | Click here |
| 10 | projectvanity.com | https://projectvanity.com/projectvanity/2015/11/12/five-easy-ways-to-tell-if-a-beauty-product-from-an-online-seller-is-fake | Click here |
| 11 | bettergoods.org | https://bettergoods.org/how-to-avoid-fake-makeup/ | Click here |
| 12 | inc42.com | https://inc42.com/buzz/about-1-in-5-online-shoppers-received-fake-products-survey | Click here |
| 13 | thebeautygypsy.com | https://thebeautygypsy.com/counterfeit-beauty-products/ | Click here |
| 14 | globalspaonline.com | https://globalspaonline.com/beauty/products/how-to-avoid-buying-counterfeit-beauty-products | Click here |
| 15 | projectvanity.com | https://www.projectvanity.com/projectvanity/avoid-buying-fakes | Click here |
Question 3.2
Which websites sell 100 percent original cosmetics in India?
Tira ranks first with four of its own brand pages, ahead of Nykaa, which is cited once through its own site. CouponzGuru, Blinkit, a quick commerce app, and iWishBag, a parcel forwarder, complete the top five.
Top 5 brands named
- Rank 1Tira
- Rank 2Nykaa
- Rank 3CouponzGuru
- Rank 4Blinkit
- Rank 5iWishBag
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | tirabeauty.com | https://www.tirabeauty.com/brand/bperfect-cosmetics | Click here |
| 2 | tirabeauty.com | https://www.tirabeauty.com/brand/nyx-professional-makeup | Click here |
| 3 | nykaa.com | https://www.nykaa.com/ngs | Click here |
| 4 | couponzguru.com | https://www.couponzguru.com/content/8-best-websites-to-buy-makeup-online-in-india/ | Click here |
| 5 | iwishbag.com | https://www.iwishbag.com/in/guides/nykaa | Click here |
| 6 | stylecraze.com | https://www.stylecraze.com/articles/online-shopping-sites-to-buy-beauty-products-in-india/ | Click here |
| 7 | blinkit.com | https://blinkit.com/cn/face-makeup/cid/13/98 | Click here |
| 8 | tirabeauty.com | https://www.tirabeauty.com/brand/lotus | Click here |
| 9 | tirabeauty.com | https://www.tirabeauty.com/brand/bh-cosmetics | Click here |
| 10 | nourishmantra.in | https://nourishmantra.in/blogs/news/fragrance-shopping-in-india-how-to-identify-genuine-products-online | Click here |
| 11 | republicworld.com | https://www.republicworld.com/initiatives/genuine-fragrances-delivered-with-confidence-perfumepalacein-sets-the-standard-for-authentic-perfume-shopping-in-india-2026-06-30-130647 | Click here |
| 12 | apps.apple.com | https://apps.apple.com/app/id1619767136 | Click here |
| 13 | cosmeticsbusiness.com | https://www.cosmeticsbusiness.com/nykaa-opens-global-store-bringing-international-brands-to-india--177785 | Click here |
| 14 | cashkaro.com | https://cashkaro.com/blog/how-to-shop-for-makeup-online/1102 | Click here |
| 15 | take.app | https://take.app/indianbazaar009/pages/faq | Click here |
Question 3.3
Is it safe to buy beauty products on Amazon and Flipkart in India?
Amazon and Flipkart rank first and second through news of a 2018 notice from the drug regulator, DCGI, over spurious cosmetics. The platforms agreed that November to remove the products. Blaq, a skincare brand, ranks fifth arguing shoppers should buy direct.
Top 5 brands named
- Rank 1Amazon
- Rank 2Flipkart
- Rank 3DCGI
- Rank 4IndiaMART
- Rank 5Blaq
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | boomlive.in | https://www.boomlive.in/web-stories/news/amazon-flipkart-warehouses-raided-over-unsafe-products-2381 | Click here |
| 2 | m.tribuneindia.com | https://m.tribuneindia.com/news/archive/business/notice-to-amazon-flipkart-on-sale-of-fake-cosmetics-672627 | Click here |
| 3 | indiablooms.com | https://indiablooms.com/phoenix/server.php/finance/drug-regulator-issues-notice-to-amazon-flipkart-for-alleged-sale-of-spurious-cosmetics/details | Click here |
| 4 | business.medicaldialogues.in | https://business.medicaldialogues.in/amp/sale-of-spurious-cosmetics-dcgi-issues-notice-to-amazon-flipkart | Click here |
| 5 | medianama.com | https://www.medianama.com/tag/cosmetics/ | Click here |
| 6 | beebom.com | https://beebom.com/flipkart-project-authenticated-luxury-perfumes/amp/ | Click here |
| 7 | moneylife.in | https://www.moneylife.in/article/allowing-fakes-and-other-issues-amazons-different-standards-for-indian-consumers/50075.html | Click here |
| 8 | in.fashionnetwork.com | https://in.fashionnetwork.com/news/Localcircles-survey-1-in-5-online-products-is-fake-fakes-highest-in-cosmetics-and-fragrance-sectors,1031648.html | Click here |
| 9 | devdiscourse.com | https://www.devdiscourse.com/Article/law-order/227480-dgci-issues-notice-to-e-retailers-amazon-flipkart-for-alleged-sell-of-spurious-cosmetics | Click here |
| 10 | medianama.com | https://www.medianama.com/2018/10/223-flipkart-amazon-indiamart-dcgi-notice-adulterated-cosmetics/ | Click here |
| 11 | which.co.uk | https://www.which.co.uk/news/article/at-least-two-thirds-of-cosmetics-we-bought-from-online-marketplaces-are-likely-counterfeits-a6DmA3P3BjhV | Click here |
| 12 | blaq.co | https://blaq.co/blogs/a-fair-and-equitable-society/10-reasons-you-should-buy-from-the-brand-website-instead-of-amazon | Click here |
| 13 | thedermaco.com | https://thedermaco.com/blogs/skin-care/best-skincare-products-app-in-india | Click here |
| 14 | inc42.com | https://inc42.com/?p=139186 | Click here |
| 15 | cosmeticsdesign-asia.com | https://www.cosmeticsdesign-asia.com/Article/2013/06/06/Half-of-cosmetics-sold-in-India-are-fake-or-spurious | Click here |
Question 3.4
How do I check the expiry date or batch code on cosmetics?
LotDate, an ad funded batch code lookup site whose operator is not named, supplies seven of 15 sources. CheckFresh ranks second. India's Cosmetics Rules 2020 already require a batch number, a manufacturing date and a use before date on every label.
Top 5 brands named
- Rank 1LotDate
- Rank 2CheckFresh
- Rank 3L'Oreal Paris
- Rank 4Artixio
- Rank 5CliniExperts
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | lotdate.com | https://lotdate.com/check/lakm/ | Click here |
| 2 | checkfresh.com | https://www.checkfresh.com/sunsilk.html | Click here |
| 3 | lotdate.com | https://lotdate.com/guides/how-to-find-cosmetic-batch-code/ | Click here |
| 4 | lotdate.com | https://lotdate.com/ | Click here |
| 5 | lotdate.com | https://lotdate.com/guides/what-does-pao-symbol-mean-on-cosmetics/ | Click here |
| 6 | checkfresh.com | https://www.checkfresh.com/indulekha.html | Click here |
| 7 | loreal-paris.com.sg | https://www.loreal-paris.com.sg/beauty-magazine/period-after-opening-on-skin-care-products-what-is-pao | Click here |
| 8 | cosmetech.co.in | https://cosmetech.co.in/labelling-regulations-of-cosmetics-in-india | Click here |
| 9 | artixio.com | https://www.artixio.com/cdsco-labeling-requirements-for-cosmetic-products-in-india-under-cosmetic-rules-2020/ | Click here |
| 10 | lotdate.com | https://lotdate.com/check/dabur_vatika/ | Click here |
| 11 | lotdate.com | https://lotdate.com/check/faces_cosmetics/ | Click here |
| 12 | lotdate.com | https://lotdate.com/guides/no-batch-code-on-cosmetics/ | Click here |
| 13 | cliniexperts.com | https://cliniexperts.com/cosmetic-labelling-in-india-cdsco-and-legal-metrology-three-bodies-one-label/ | Click here |
| 14 | tangieco.com | https://tangieco.com/blog/period-after-opening-in-cosmetics/ | Click here |
| 15 | roseinc.com | https://roseinc.com/blogs/education/does-makeup-expire | Click here |
Question 3.5
How do I complain about receiving a fake beauty product online in India?
Law4u, a legal question site, ranks first with five pages. The National Consumer Helpline, reached on 1915, ranks second. One cited guide still points to e-Daakhil, which e-Jagriti replaced as the filing portal in January 2025.
Top 5 brands named
- Rank 1Law4u
- Rank 2Consumer Helpline
- Rank 3Voxya
- Rank 4Sansa Legal
- Rank 5Jurigram
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | law4u.in | https://law4u.in/top-answer/19898/how-can-consumers-report-online-counterfeit-product-sales | Click here |
| 2 | law4u.in | https://www.law4u.in/top-answer/19925/what-compensation-can-be-claimed-for-receiving-fake-branded-products-online | Click here |
| 3 | consumerhelpline.gov.in | https://consumerhelpline.gov.in/public/successstorydetails/33 | Click here |
| 4 | consumerhelpline.gov.in | https://consumerhelpline.gov.in/public/successstorydetails/27 | Click here |
| 5 | voxya.com | https://voxya.com/consumer-complaints/fake-product-received-/269403 | Click here |
| 6 | sansalegal.com | https://www.sansalegal.com/post/how-to-file-a-complaint-against-an-e-commerce-company-in-india-your-consumer-rights | Click here |
| 7 | jurigram.com | https://jurigram.com/blog/consumer-law/ecommerce-seller-sent-fake-product-consumer-remedy | Click here |
| 8 | law4u.in | https://www.law4u.in/top-answer/19971/how-to-file-complaints-against-misleading-online-cosmetic-product-claims | Click here |
| 9 | law4u.in | https://www.law4u.in/top-answer/20048/what-compensation-is-available-for-defective-online-purchased-cosmetics | Click here |
| 10 | law4u.in | https://law4u.in/top-answer/19220/How-to-file-a-complaint-against-fraudulent-online-sellers | Click here |
| 11 | voxya.com | https://voxya.com/consumer-complaints/product-was-fake/3041 | Click here |
| 12 | sansalegal.com | https://www.sansalegal.com/post/how-to-file-a-consumer-complaint-online-in-india-through-e-daakhil | Click here |
| 13 | nyaaya.org | https://nyaaya.org/legal-explainer/consumer-complaints-against-e-commerce-platforms/ | Click here |
| 14 | righttoinformation.wiki | https://righttoinformation.wiki/wrong-product-amazon-flipkart-refund-india | Click here |
| 15 | storyboard18.com | https://www.storyboard18.com/digital/-78348.htm | Click here |
Category 4 of 5
Returns, delivery and service
Five questions about service: whether opened makeup can be returned, which beauty app delivers fastest, what to do when a refund is refused, which stores offer free consultations or trials, and which loyalty program gives the best rewards.
Top 5 brands
| # | Brand | Type | Visibility | Share |
|---|---|---|---|---|
| 1 | Nykaa | Beauty retailer | 80.0% | |
| 2 | Tira | Beauty retailer | 40.0% | |
| 3 | Sephora | Beauty retailer | 32.0% | |
| 4 | Hubble | Gift card app | 16.0% | |
| 5 | Blinkit | Quick commerce app | 16.0% |
Top 10 cited domains
| # | Domain | Citations | Share | Citation volume |
|---|---|---|---|---|
| 1 | tirabeauty.com | 4 | 5.3% | |
| 2 | inc42.com | 3 | 4.0% | |
| 3 | sephora.com | 3 | 4.0% | |
| 4 | zoutons.com | 3 | 4.0% | |
| 5 | consumerhelpline.gov.in | 2 | 2.7% | |
| 6 | fynd.com | 2 | 2.7% | |
| 7 | grabon.in | 2 | 2.7% | |
| 8 | indiacustomercare.com | 2 | 2.7% | |
| 9 | indianretailer.com | 2 | 2.7% | |
| 10 | indiaretailing.com | 2 | 2.7% |
Question level summary
| # | Question | Top 5 brands | Top 5 citation domains |
|---|---|---|---|
| 4.1 | Can I return opened makeup or skincare bought online in India? |
|
|
| 4.2 | Which beauty app has the fastest delivery in India? |
|
|
| 4.3 | What can I do if a beauty app refuses a refund in India? |
|
|
| 4.4 | Which beauty stores in India give a free skin consultation or makeup trial? |
|
|
| 4.5 | Which beauty loyalty program in India gives the best rewards? |
|
|
Question 4.1
Can I return opened makeup or skincare bought online in India?
Tira ranks first through its own return and refund policy pages, ahead of Hubble, a gift card app, and The Deconstruct. No Indian law gives a right to return opened cosmetics; each seller sets its own policy, which it must display.
Top 5 brands named
- Rank 1Tira
- Rank 2Hubble
- Rank 3The Deconstruct
- Rank 4Nykaa
- Rank 5ClickPost
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | myhubble.money | https://myhubble.money/blog/how-are-online-beauty-stores-handling-returns-and-exchanges | Click here |
| 2 | tirabeauty.com | https://www.tirabeauty.com/return-policy | Click here |
| 3 | tirabeauty.com | https://www.tirabeauty.com/page/cancellation-and-refund-policy | Click here |
| 4 | clickpost.ai | https://www.clickpost.ai/returns-and-exchange/cosmetics-brands | Click here |
| 5 | nykaaman.com | https://www.nykaaman.com/cancellation-policy/lp | Click here |
| 6 | thedeconstruct.in | https://thedeconstruct.in/products/online-video-consultation-with-dermatologists-1-1 | Click here |
| 7 | thedeconstruct.in | https://thedeconstruct.in/products/travel-friendly-skincare-pouch | Click here |
| 8 | blog.shipway.com | https://blog.shipway.com/return-policy-guide-in-india/ | Click here |
| 9 | sarinskin.com | https://sarinskin.com/pages/faq | Click here |
| 10 | indiacustomercare.com | https://www.indiacustomercare.com/fixderma-skincare-customer-care-no | Click here |
| 11 | indiacustomercare.com | https://www.indiacustomercare.com/skinkraft-toll-free-number-1800-120-004488 | Click here |
| 12 | in.kalkifashion.com | https://in.kalkifashion.com/pages/returns | Click here |
| 13 | omorovicza.com | https://www.omorovicza.com/pages/returns-and-refunds | Click here |
| 14 | supermoney.com | https://www.supermoney.com/pixi-beauty-return-policy | Click here |
| 15 | refinery29.com | https://www.refinery29.com/en-us/best-return-policies | Click here |
Question 4.2
Which beauty app has the fastest delivery in India?
Nykaa ranks first, ahead of quick commerce apps Blinkit, Zepto and Swiggy Instamart. Nearly every source is trade press or a brand partnership story. Nykaa Now, its own quick delivery service, ran in 13 cities as of July 2026.
Top 5 brands named
- Rank 1Nykaa
- Rank 2Blinkit
- Rank 3Zepto
- Rank 4Swiggy Instamart
- Rank 5Myntra
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | inc42.com | https://inc42.com/?p=481503 | Click here |
| 2 | theestablished.com | https://www.theestablished.com/self/beauty/the-rise-and-rise-of-beauty-on-indias-quick-commerce-platforms | Click here |
| 3 | inc42.com | https://inc42.com/?p=485989 | Click here |
| 4 | officechai.com | https://officechai.com/startups/nykaa-begins-delivering-cosmetics-in-3-hours-in-quick-commerce-push/ | Click here |
| 5 | openthemagazine.com | https://openthemagazine.com/branding-marketing-and-advertising/beauty-emergency-the-rise-of-quick-commerce-inside-nykaas-30-minute-makeup-rescue-campaign | Click here |
| 6 | cosmetech.co.in | https://cosmetech.co.in/?p=233214 | Click here |
| 7 | indianretailer.com | https://www.indianretailer.com/news/retail-india-news-etude-partners-zepto-ultra-fast-delivery-k-beauty-essentials | Click here |
| 8 | afaqs.com | https://www.afaqs.com/news/mktg/etude-makeup-products-now-available-on-blinkit-8629278 | Click here |
| 9 | in.fashionnetwork.com | https://in.fashionnetwork.com/news/Innisfree-partners-with-quick-commerce-platform-blinkit,1693970.html | Click here |
| 10 | indiaretailing.com | https://www.indiaretailing.com/2025/02/28/mattlook-cosmetics-partners-with-swiggy-instamart-for-10-minute-delivery | Click here |
| 11 | indianretailer.com | https://indianretailer.com/news/kult-app-launches-india-tech-driven-beauty-app-less-48-hours-deliveries-pan-india | Click here |
| 12 | mediainfoline.com | https://www.mediainfoline.com/trend/myntra-under-48-hour-delivery-m-express | Click here |
| 13 | yourstory.com | https://yourstory.com/2023/07/quick-ecommerce-siksti-hyperlocal-app-beauty-fashion | Click here |
| 14 | metricscart.com | https://metricscart.com/insights/minimalist-on-instamart-vs-blinkit/ | Click here |
| 15 | unicommerce.com | https://unicommerce.com/blog/beauty-trends-quick-commerce/ | Click here |
Question 4.3
What can I do if a beauty app refuses a refund in India?
Nykaa ranks first because consumer commission orders against it appear in two legal news headlines. Voxya, the National Consumer Helpline, Jurigram and Law4u follow. Complaints are now filed on e-Jagriti, which replaced e-Daakhil in January 2025.
Top 5 brands named
- Rank 1Nykaa
- Rank 2Voxya
- Rank 3Consumer Helpline
- Rank 4Jurigram
- Rank 5Law4u
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | consumerhelpline.gov.in | https://consumerhelpline.gov.in/public/successstorydetails/344 | Click here |
| 2 | consumerhelpline.gov.in | https://consumerhelpline.gov.in/public/successstorydetails/485 | Click here |
| 3 | voxya.com | https://voxya.com/consumer-complaints/refund-/256074 | Click here |
| 4 | jurigram.com | https://jurigram.com/blog/consumer-law/failed-online-order-refund-legal-notice-consumer-complaint | Click here |
| 5 | jurigram.com | https://jurigram.com/blog/consumer-law/e-commerce-wrong-product-no-refund-consumer-complaint-guide | Click here |
| 6 | law4u.in | https://law4u.in/top-answer/19832/how-to-handle-complaints-about-delayed-refunds-from-online-stores | Click here |
| 7 | lawrato.com | https://lawrato.com/consumer-court-legal-advice/what-are-the-steps-to-get-my-refund-from-quickr-through-consumer-court-39490 | Click here |
| 8 | apnilaw.com | https://www.apnilaw.com/legal-articles/what-legal-remedies-are-available-if-a-company-does-not-give-a-refund/ | Click here |
| 9 | voxya.com | https://voxya.com/consumer-complaints/refund-for-defected-products-/186996 | Click here |
| 10 | barandbench.com | https://www.barandbench.com/news/consumer-court-nykaa-4000-compensation-customer | Click here |
| 11 | livelaw.in | https://livelaw.in/amp/consumer-cases/chandigarh-district-commission-nykaa-deliver-product-refund-262729 | Click here |
| 12 | registerkaro.in | https://www.registerkaro.in/post/file-consumer-complaint-against-flipkart-get-refund | Click here |
| 13 | sansalegal.com | https://www.sansalegal.com/post/how-to-file-a-complaint-against-an-e-commerce-company-in-india-your-consumer-rights | Click here |
| 14 | indialawoffices.com | https://www.indialawoffices.com/legal-articles/when-how-to-file-consumer-complaint-in-india | Click here |
| 15 | advocategandhi.com | https://advocategandhi.com/refund-not-received-know-your-legal-remedies-and-how-to-enforce-your-rights-in-india/ | Click here |
Question 4.4
Which beauty stores in India give a free skin consultation or makeup trial?
Tira ranks first and supplies the top two sources, its own store consultation pages. Sephora and Kiehl's are cited only through their Hong Kong, Dubai, UK and Irish sites. Fynd, a retail software firm, ranks fifth with posts on AI skin analysis.
Top 5 brands named
- Rank 1Tira
- Rank 2Sephora
- Rank 3Nykaa
- Rank 4Kiehl's
- Rank 5Fynd
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | tirabeauty.com | https://www.tirabeauty.com/page/store-consultations | Click here |
| 2 | tirabeauty.com | https://www.tirabeauty.com/page/ba-report | Click here |
| 3 | apps.apple.com | https://apps.apple.com/app/id1619767136 | Click here |
| 4 | harpersbazaar.in | https://harpersbazaar.in/beauty/story/tiras-new-flagship-store-is-making-beauty-retail-an-immersive-and-innovative-space-in-india-1120793-2024-11-14 | Click here |
| 5 | inc42.com | https://inc42.com/?p=409661 | Click here |
| 6 | indiaretailing.com | https://www.indiaretailing.com/?p=152555 | Click here |
| 7 | kiehls.co.uk | https://www.kiehls.co.uk/world-of-kiehls/services-bookings-page.html | Click here |
| 8 | kiehls.ie | https://www.kiehls.ie/services-bookings-page.html | Click here |
| 9 | sephora.hk | https://www.sephora.hk/beauty-services | Click here |
| 10 | sephora.me | https://www.sephora.me/ae-en/store-detail/7523/AE | Click here |
| 11 | feelsilki.com | https://feelsilki.com/pages/silki-happy-hour-mondays-free-skin-analysis-terms-conditions | Click here |
| 12 | skinfunctional.com | https://skinfunctional.com/free-skin-consultation/ | Click here |
| 13 | fynd.com | https://fynd.com/blog/why-ai-skin-analysis-is-the-best-bet-for-indian-beauty-brands | Click here |
| 14 | fynd.com | https://www.fynd.com/blog/virtual-makeup-try-on-for-beauty-retailers-technology-and-use-cases | Click here |
| 15 | personalcareinsights.com | https://www.personalcareinsights.com/news/perfect-corp-and-good-glamm-group-reimagine-indian-beauty-shopping-with-ai-skin-analysis.html | Click here |
Question 4.5
Which beauty loyalty program in India gives the best rewards?
Nykaa ranks first, mostly through a Zoutons guide to its Prive tiers. Sephora ranks second through three pages of its US Beauty Insider terms. Zoutons, GrabOn and Purplle follow, so coupon sites explain loyalty programs more often than the retailers.
Top 5 brands named
- Rank 1Nykaa
- Rank 2Sephora
- Rank 3Zoutons
- Rank 4GrabOn
- Rank 5Purplle
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | zoutons.com | https://zoutons.com/news/nykaa-prive-membership-tiers-2026 | Click here |
| 2 | grabon.in | https://www.grabon.in/indulge/nykaa-guide/nykaa-vs-tira/ | Click here |
| 3 | sephora.com | https://www.sephora.com/beauty/beautyinsider-terms-conditions | Click here |
| 4 | in.loccitane.com | https://in.loccitane.com/pages/vip-membership-program | Click here |
| 5 | dev.forestessentialsindia.com | https://dev.forestessentialsindia.com/soundarya-club | Click here |
| 6 | lakmesalon.in | https://www.lakmesalon.in/terms-conditions-runway-rewards | Click here |
| 7 | grabon.in | https://www.grabon.in/indulge/shopping-tips/nykaa-vs-purple/ | Click here |
| 8 | zoutons.com | https://zoutons.com/purplle-coupons/news | Click here |
| 9 | zoutons.com | https://www.zoutons.com/news/best-alternatives-for-nykaa | Click here |
| 10 | sephora.com | https://www.sephora.com/terms-conditions-beauty-insider | Click here |
| 11 | sephora.com | https://www.sephora.com/about/BITermsAndConditions | Click here |
| 12 | cardtrail.in | https://cardtrail.in/best/best-credit-card-for-nykaa-india/ | Click here |
| 13 | gopaisa.com | https://www.gopaisa.com/cosmetics-offers-coupons-sale-deals/2x-bonus-on-flipkart-beauty | Click here |
| 14 | nector.io | https://www.nector.io/blog/loyalty-program-examples | Click here |
| 15 | exchange4media.com | https://www.exchange4media.com/marketing-news/d2c-brands-double-down-on-loyalty-programmes-to-drive-repeat-purchases-143611.html | Click here |
Category 5 of 5
Luxury, Korean and international beauty
Five questions about premium and imported beauty: where to buy luxury makeup brands, where to find original Korean skincare, whether Sephora is in India, how to buy brands not sold here, and whether duty free is cheaper.
Top 5 brands
| # | Brand | Type | Visibility | Share |
|---|---|---|---|---|
| 1 | Nykaa | Beauty retailer | 40.0% | |
| 2 | Comgateway | Package forwarder | 40.0% | |
| 3 | Beautybarn | Beauty retailer | 20.0% | |
| 4 | Sephora | Beauty retailer | 20.0% | |
| 5 | Happyfares | Travel agency | 20.0% |
Top 10 cited domains
| # | Domain | Citations | Share | Citation volume |
|---|---|---|---|---|
| 1 | indiaretailing.com | 8 | 10.7% | |
| 2 | comgateway.com | 6 | 8.0% | |
| 3 | in.fashionnetwork.com | 4 | 5.3% | |
| 4 | indianretailer.com | 3 | 4.0% | |
| 5 | rli.uk.com | 3 | 4.0% | |
| 6 | easy-delivery.com | 2 | 2.7% | |
| 7 | godigit.com | 2 | 2.7% | |
| 8 | happyfares.in | 2 | 2.7% | |
| 9 | insideretail.asia | 2 | 2.7% | |
| 10 | iwishbag.com | 2 | 2.7% |
Question level summary
| # | Question | Top 5 brands | Top 5 citation domains |
|---|---|---|---|
| 5.1 | Where can I buy luxury makeup brands in India? |
|
|
| 5.2 | Where can I buy original Korean skincare in India? |
|
|
| 5.3 | Is Sephora available in India, and where can I shop it? |
|
|
| 5.4 | Where can I buy international beauty brands that are not sold in India? |
|
|
| 5.5 | Are duty free beauty products cheaper than buying them in India? |
|
|
Question 5.1
Where can I buy luxury makeup brands in India?
Nykaa ranks first through stories on its Luxe stores, ahead of Tira, Armani Beauty, Parcos and Laura Mercier. Trade press about store openings supplies most sources. A single Tira brand page is the only retailer page cited.
Top 5 brands named
- Rank 1Nykaa
- Rank 2Tira
- Rank 3Armani Beauty
- Rank 4Parcos
- Rank 5Laura Mercier
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | indiaretailing.com | https://www.indiaretailing.com/2024/11/12/from-armani-to-prada-ysl-to-gucci-luxury-brands-are-opening-beauty-stores-in-india/ | Click here |
| 2 | indiaretailing.com | https://www.indiaretailing.com/?p=120389 | Click here |
| 3 | realtynmore.com | https://realtynmore.com/?p=117097 | Click here |
| 4 | cosmeticsdesign-asia.com | https://www.cosmeticsdesign-asia.com/Article/2018/09/19/Indian-beauty-retailer-Nykaa-unveils-new-flagship-store-and-targets-further-brand-partnerships | Click here |
| 5 | t2online.in | https://t2online.in/goodlife/fashion-beauty/armani-beautylaunches-its-first-flagship-store-in-india-in-new-delhi/1216799 | Click here |
| 6 | insideretail.asia | https://insideretail.asia/2024/03/12/laura-mercier-debuts-in-india-with-the-first-store-in-mumbai/ | Click here |
| 7 | rli.uk.com | https://www.rli.uk.com/nykaa-deepens-its-luxury-footprint/ | Click here |
| 8 | indianretailer.com | https://indianretailer.com/news/reliance-retails-tira-debuts-luxury-flagship-store-mumbais-jio-world-plaza | Click here |
| 9 | fintechbiznews.com | https://fintechbiznews.com/business-corporates/tiras-luxury-beauty-store-unveiled-at-jio-world-plaza | Click here |
| 10 | tirabeauty.com | https://www.tirabeauty.com/brand/sisley-paris | Click here |
| 11 | dailypioneer.com | https://www.dailypioneer.com/2021/state-editions/vani-kapoor-launches-parcos-com-website.html | Click here |
| 12 | indiaretailing.com | https://www.indiaretailing.com/2024/07/10/chanel-enters-noida-dlf-malls | Click here |
| 13 | indiaretailing.com | https://www.indiaretailing.com/2024/05/27/dior-fragrances-and-beauty-boutique-opens-in-bengaluru/ | Click here |
| 14 | in.fashionnetwork.com | https://in.fashionnetwork.com/news/Nykaa-opens-new-luxe-store-in-kolkata,1333138.html | Click here |
| 15 | rli.uk.com | https://www.rli.uk.com/indias-parcos-unveils-new-luxury-store-concept | Click here |
Question 5.2
Where can I buy original Korean skincare in India?
Beautybarn, a Korean beauty store, ranks first, cited through its Trustpilot reviews rather than its own site. GrabOn and AskMe Offers, two coupon sites, follow, with The Face Shop and Wonderskin. Nykaa and Tira do not reach the top five.
Top 5 brands named
- Rank 1Beautybarn
- Rank 2GrabOn
- Rank 3AskMe Offers
- Rank 4The Face Shop
- Rank 5Wonderskin
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | learnkorean.in | https://learnkorean.in/best-korean-skincare-brands-in-india-where-to-find-them/ | Click here |
| 2 | askmeoffers.com | https://askmeoffers.com/news/k-beauty-in-india-a-detailed-review-of-the-best-korean-beauty-sites-in-india-to-shop-from/ | Click here |
| 3 | grabon.in | https://www.grabon.in/indulge/beauty/best-sites-to-buy-korean-beauty-products-india/ | Click here |
| 4 | trustpilot.com | https://www.trustpilot.com/review/beautybarn.in | Click here |
| 5 | insideretail.asia | https://insideretail.asia/2024/12/12/the-face-shop-opens-its-first-standalone-store-in-india/ | Click here |
| 6 | yourstory.com | https://yourstory.com/companies/wonderskin | Click here |
| 7 | mansworldindia.com | https://www.mansworldindia.com/fashion/style/everything-you-need-to-know-about-korean-skincare-in-india | Click here |
| 8 | magicpin.in | https://magicpin.in/blog/korean-makeup-brands/ | Click here |
| 9 | easy-delivery.com | https://www.easy-delivery.com/en/delivery/korean-skincare/india | Click here |
| 10 | mansworldindia.com | https://www.mansworldindia.com/entertainment/love-everything-korean-four-websites-to-shop-your-favourite-food-and-beauty/ | Click here |
| 11 | indianretailer.com | https://indianretailer.com/article/retail-business/retail-trends/top-10-korean-beauty-brands-overtaking-indian-brands | Click here |
| 12 | indiaretailing.com | https://www.indiaretailing.com/?p=74223 | Click here |
| 13 | thecompanycheck.com | https://www.thecompanycheck.com/company/b/kbeautyskin/f364c5a0e8c64ddba | Click here |
| 14 | coralesque.com | https://coralesque.com/2019/02/18/k-beauty/ | Click here |
| 15 | voicendata.com | https://www.voicendata.com/shopclues-com-offers-stroll-korean-avenue | Click here |
Question 5.3
Is Sephora available in India, and where can I shop it?
Sephora ranks first, ahead of Reliance Retail, which bought its India business from Arvind Fashions in November 2023 for about Rs 99 crore. One cited headline from early 2023 says Reliance ditched Sephora; that is out of date.
Top 5 brands named
- Rank 1Sephora
- Rank 2Reliance Retail
- Rank 3Comgateway
- Rank 4Rare Beauty
- Rank 5IFCCI
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | indiaretailing.com | https://www.indiaretailing.com/?p=107078 | Click here |
| 2 | indiaretailing.com | https://www.indiaretailing.com/?p=119835 | Click here |
| 3 | rli.uk.com | https://www.rli.uk.com/?p=206977 | Click here |
| 4 | retail4growth.com | https://www.retail4growth.com/news/sephora-unveils-its-store-in-chandigarh-2872 | Click here |
| 5 | personalcareinsights.com | https://www.personalcareinsights.com/news/sephora-partners-with-reliance-beauty-personal-care-limited-to-continue-india-expansion.html | Click here |
| 6 | indianretailer.com | https://indianretailer.com/franchisetv/archives/news/31-stores-india-and-over-2700-globally-sephora-expands-lucknow | Click here |
| 7 | in.fashionnetwork.com | https://in.fashionnetwork.com/news/Sephora-launches-indian-e-commerce-platform,859863.html | Click here |
| 8 | lbb.in | https://lbb.in/delhi/sephora-india-shop-online | Click here |
| 9 | comgateway.com | https://www.comgateway.com/es/blogs/indian-shoppers-are-finding-their-rare-beauty-spring-2026-orders-cancelled-by-us-sephora/ | Click here |
| 10 | beautymatter.com | https://beautymatter.com/articles/sephora-reliance-retail-india | Click here |
| 11 | modaes.com | https://www.modaes.com/cosmetica/reliance-retail-logra-hacerse-con-la-gestion-de-sephora-en-india | Click here |
| 12 | mind.eu.com | https://www.mind.eu.com/retail/en/india-reliance-ditches-sephora-and-launches-own-beauty-brand | Click here |
| 13 | in.fashionnetwork.com | https://in.fashionnetwork.com/news/Sephora-expands-india-presence-with-store-in-indore,1125120.html | Click here |
| 14 | indiaretailing.com | https://www.indiaretailing.com/?p=119112 | Click here |
| 15 | marketingmonk.so | https://www.marketingmonk.so/p/sephora-s-marketing-strategy-in-india | Click here |
Question 5.4
Where can I buy international beauty brands that are not sold in India?
Nykaa ranks first through stories on its Global Store. Comgateway, iWishBag, Shoppre and Easy Delivery, four parcel forwarders that ship from foreign stores for a fee, take the other slots. Parcel and shipping firms supply eight of 15 sources.
Top 5 brands named
- Rank 1Nykaa
- Rank 2Comgateway
- Rank 3iWishBag
- Rank 4Shoppre
- Rank 5Easy Delivery
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | blog.shoppre.com | https://blog.shoppre.com/blog/buy-from-nykaa-outside-india | Click here |
| 2 | cosmeticsbusiness.com | https://www.cosmeticsbusiness.com/nykaa-opens-global-store-bringing-international-brands-to-india--177785 | Click here |
| 3 | hippie-inheels.com | https://hippie-inheels.com/american-beauty-products-india/ | Click here |
| 4 | retail4growth.com | https://www.retail4growth.com/news/nykaa-launches-the-global-store-on-e-comm-platform-5620 | Click here |
| 5 | in.fashionnetwork.com | https://in.fashionnetwork.com/news/Nykaa-launches-the-global-store-to-sell-international-brands-in-india,1318293.html | Click here |
| 6 | onmanorama.com | https://onmanorama.com/lifestyle/beauty-and-fashion/2023/02/03/best-of-global-beauty-products-in-india.html | Click here |
| 7 | comgateway.com | https://www.comgateway.com/sv/blogs/don-t-let-sephora-us-cancel-your-sol-de-janeiro-delicia-drench-order-to-india/ | Click here |
| 8 | easy-delivery.com | https://www.easy-delivery.com/en/delivery/benefit-cosmetics/india/US | Click here |
| 9 | iwishbag.com | https://www.iwishbag.com/in/import-duty/cosmetics | Click here |
| 10 | easyship.com | https://www.easyship.com/en-in/duties-and-taxes-calculator/unitedkingdom | Click here |
| 11 | comgateway.com | https://www.comgateway.com/es/blogs/will-indian-customs-actually-seize-your-rhode-skin-pocket-blush-order-from-the-us/ | Click here |
| 12 | licensingcorner.com | https://licensingcorner.com/nykaa-launched-the-global-store/ | Click here |
| 13 | ianslife.in | https://ianslife.in/beauty/bringing-best-global-beauty-indian-consumers | Click here |
| 14 | iwishbag.com | https://www.iwishbag.com/in/guides/nykaa | Click here |
| 15 | comgateway.com | https://www.comgateway.com/ja/blogs/summer-fridays-blush-butter-balm-costs-less-in-india-when-purchased-from-us-retailers/ | Click here |
Question 5.5
Are duty free beauty products cheaper than buying them in India?
Happyfares, a travel agency, ranks first, ahead of GoDigit and ICICI Lombard, two insurers writing travel guides. Comgateway ranks third through posts arguing US prices beat Indian ones. Ospree, an airport duty free operator, is the only seller in the top five.
Top 5 brands named
- Rank 1Happyfares
- Rank 2GoDigit
- Rank 3Comgateway
- Rank 4ICICI Lombard
- Rank 5Ospree Duty Free
Top 15 citations
| # | Citation domain | Citation URL | Actual page |
|---|---|---|---|
| 1 | happyfares.in | https://happyfares.in/blog/is-duty-free-actually-cheaper-2026/ | Click here |
| 2 | godigit.com | https://www.godigit.com/international-travel-insurance/duty-free-shopping/why-is-duty-free-shopping-cheaper | Click here |
| 3 | wtop.com | https://wtop.com/news/2023/06/duty-free-is-it-a-good-deal | Click here |
| 4 | tripcabinet.com | https://tripcabinet.com/blog/duty-free-shopping-guide-indian-travelers | Click here |
| 5 | godigit.com | https://www.godigit.com/international-travel-insurance/duty-free-shopping/duty-free-allowances-and-customs-in-india.amp.html | Click here |
| 6 | happyfares.in | https://happyfares.in/blog/perfume-limit-indian-flights-rules/ | Click here |
| 7 | icicilombard.com | https://www.icicilombard.com/travel-insurance/travel-guide/blogs/duty-free-shopping-delhi-airport | Click here |
| 8 | curlytales.com | https://curlytales.com/grab-great-deals-on-beauty-products-before-you-fly-from-mumbai-international-airport/ | Click here |
| 9 | gtrmag.com | https://www.gtrmag.com/blog/ospree-duty-free-launches-campaign-to-maximize-awareness-of-arrival-allowance | Click here |
| 10 | indiaoutbound.info | https://indiaoutbound.info/?p=194579 | Click here |
| 11 | comgateway.com | https://www.comgateway.com/ja/blogs/direct-us-sourcing-vs-indian-retail-markups-the-2026-supergoop-the-glow-duo-analysis/ | Click here |
| 12 | comgateway.com | https://www.comgateway.com/ja/blogs/save-3-500-on-drunk-elephant-bora-barrier-rich-repair-cream-before-india-s-luxury-import-costs-escalate/ | Click here |
| 13 | dr-xm.saas.infor.com | https://dr-xm.saas.infor.com/delhi-duty-free | Click here |
| 14 | onmanorama.com | https://www.onmanorama.com/travel/travel-news/2020/02/24/duty-free-shops-international-airports-shopping-tips.amp.html | Click here |
| 15 | qz.com | https://qz.com/india/1016589/india-is-the-best-place-in-the-world-for-lipstick-lovers | Click here |
Conclusion
This report is a snapshot. AI engines refresh their sources every week, and the brands that move first tend to hold the top spot. Nykaa is cited through its own websites only seven times, while Tira supplies 12. Trade press supplies about 60 citations, coupon, cashback and voucher sites 37, and parcel forwarders 16.
Read next
The rest of this programme, in the order it makes sense to read.