Wealthtech and investment apps report

AI visibility and ranking report

Grid of the top 10 wealthtech and investment apps brands in India ranked by AI visibility: 01 Groww, 02 Zerodha, 03 SEBI, 04 Angel One, 05 Upstox, 06 CDSL, 07 NSE, 08 Income Tax Dept, 09 ICICI Direct, 10 INDmoney.
The 10 brands AI answer engines named most often for wealthtech and investment apps in India, ranked by visibility score across 25 buyer questions and 375 citations. Full rankings, the scoring method and the sources behind every answer follow below.
Industry
Financial technology
Sub-industry
Wealthtech and investment apps
Country
India
Published
Q3-CY26
Categories
5
Questions
25
Citations
375
Domains
162

Disclaimer: This is original research data created using AI simulations, so treat it as an opinion piece rather than a statement of fact. AI models can make mistakes, and the figures here reflect what engines returned on the run date. Do your own research before you make any decision based on it.

Executive summary

AI answer engines now stand between an Indian investor and the app they open an account with. We ran 25 questions across five wealthtech categories with live web search, then recorded every brand named and every source cited. The run produced 375 citations from 162 domains.

Groww leads on 64.0 percent and Zerodha follows on 63.2 percent, the closest top two in this series. SEBI ranks third at 36.8 percent. Two brands and the regulator take almost everything worth having.

The sources are spread thin. Those 375 citations came from 162 domains and 95 were cited once. Groww's own site leads with 19 citations, just five percent, so no publisher owns this answer space.

Top 10 brands by AI visibility score

#BrandTypeVisibilityShare
1GrowwDiscount broker64.0%
2ZerodhaDiscount broker63.2%
3SEBIRegulator36.8%
4Angel OneDiscount broker24.0%
5UpstoxDiscount broker16.0%
6CDSLDepository8.8%
7NSEStock exchange8.0%
8Income Tax DeptTax authority8.0%
9ICICI DirectFull service broker8.0%
10INDmoneyInvestment app5.6%

Visibility score method: each question ranks five entities. Rank one earns 1.00 point, rank two 0.80, down to 0.20 for rank five. Scores are totalled across 25 questions and divided by 25. Every entity named is ranked, whatever its type.

Type shows what kind of organisation each entity is. AI engines name the regulator, exchanges, depositories, registrars and dispute portals alongside the apps themselves. All of them are ranked here, because all of them take up space in the answer.

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Top 25 cited domains

No publisher owns this market. Groww's site leads with 19 citations, Bajaj Finserv follows on 15, and Zerodha's support pages and Angel One take 12 each. Below the top ten the list falls away fast.

#DomainCitationsShareCitation volume
1groww.in195.1%
2bajajfinserv.in154.0%
3angelone.in123.2%
4support.zerodha.com123.2%
5chittorgarh.com112.9%
6indiainfoline.com112.9%
7select.finology.in92.4%
8investorgain.com82.1%
9icicidirect.com71.9%
10upstox.com71.9%
11bajajbroking.in61.6%
12hdfcsky.com61.6%
13indmoney.com61.6%
145paisa.com51.3%
15hdfcfund.com51.3%
16icici.bank.in51.3%
17investingpro.in51.3%
18lemonn.co.in51.3%
19pocketful.in51.3%
20zerodha.com51.3%
21decentro.tech41.1%
22kotakneo.com41.1%
23motilaloswal.com41.1%
24nseindia.com41.1%
25adigitalblogger.com30.8%
Get the citation data for your own domain set. GetXEO is the number one tool for AEO, GEO and SEO, built to get your brand named and cited in answers buyers already trust. Ask for the full data.

Categories and why we chose them

These five categories follow an investor from choosing an app to closing the account. Each one drives real search demand, carries commercial value for the platforms, and forces an answer engine to name specific brands rather than give general advice.

#Category nameReason for selection
1Choosing an investment appThis is where an investor picks a platform, and a demat account is rarely moved once opened. Every question returns a ranked brand list, so a place on that list is worth years of brokerage from a single signup.
2Charges, fees and taxesCost decides which app an investor keeps, and tax decides what they actually take home. These questions cover brokerage, maintenance charges, capital gains and hidden fees, so they pull in the regulator and the tax authority.
3Opening an account and KYCAn investor who cannot finish KYC never places a trade. These questions cover documents, verification time, PAN rules, NRI accounts and mutual fund KYC, and the platform with the clearest checklist wins the account.
4Investing in funds, stocks and goldThis is the product itself, and the questions are the highest volume searches in the set. They cover starting a SIP, buying stocks, digital gold, US stocks and how little money it takes to begin.
5Safety, withdrawals and problemsThis is where an investor searches when they are worried about their money. The answers decide whether a platform looks safe, and it is the category where the regulator, the depositories and the exchanges outrank the apps.

Category 1 of 5

Choosing an investment app

This category covers picking a platform. The five questions ask for the best investment app, Groww against Zerodha, the best app for mutual funds, the lowest brokerage, and the best option for a beginner.

Top 5 brands

#BrandTypeVisibilityShare
1GrowwDiscount broker88.0%
2ZerodhaDiscount broker88.0%
3UpstoxDiscount broker36.0%
4Angel OneDiscount broker32.0%
5KuveraMutual fund app16.0%

Top 10 cited domains

#DomainCitationsShareCitation volume
1investorgain.com45.3%
2chittorgarh.com34.0%
3select.finology.in34.0%
45paisa.com22.7%
5bajajfinserv.in22.7%
6decentro.tech22.7%
7equentis.com22.7%
8jaroeducation.com22.7%
9lemonn.co.in22.7%
10lendenclub.com22.7%

Question level summary

#QuestionTop 5 brandsTop 5 citation domains
1.1Which is the best investment app in India?
  • Groww
  • Zerodha
  • Upstox
  • Angel One
  • Paytm Money
  • top10-best.com
  • esquireindia.co.in
  • investingpro.in
  • indiabonds.com
  • bajajfinserv.in
1.2Is Groww or Zerodha better in India?
  • Zerodha
  • Groww
  • Angel One
  • SEBI
  • NSE
  • chittorgarh.com
  • investorgain.com
  • tradingsmartedge.com
  • ipocentral.in
  • techresearchonline.com
1.3Which app is best for mutual funds in India?
  • Groww
  • Zerodha
  • Kuvera
  • ET Money
  • INDmoney
  • forbes.com
  • rupeezy.in
  • 5paisa.com
  • decentro.tech
  • brokersanalysis.com
1.4Which trading app has the lowest brokerage in India?
  • Zerodha
  • Upstox
  • Groww
  • Dhan
  • 5paisa
  • tradebrains.in
  • pocketful.in
  • chittorgarh.com
  • knowyourbrokerage.in
  • indiainfoline.com
1.5Which is the best investment app for beginners in India?
  • Groww
  • Zerodha
  • Angel One
  • Upstox
  • Kuvera
  • equentis.com
  • zokera.com
  • businessmediaint.com
  • lendenclub.com
  • jaroeducation.com

Question 1.1

Which is the best investment app in India?

A listicle question, and not one of the top five sources is a broker. Groww takes rank one across the lists, and the sites answering are a gadget magazine, a bond marketplace and a clutch of small blogs.

Top 5 brands named

  1. Rank 1Groww
  2. Rank 2Zerodha
  3. Rank 3Upstox
  4. Rank 4Angel One
  5. Rank 5Paytm Money

Top 15 citations

#Citation domainCitation URLActual page
1top10-best.comhttps://top10-best.com/education/top-10-best-investment-apps-in-india/Click here
2esquireindia.co.inhttps://www.esquireindia.co.in/tech-and-auto/gadgets/the-best-investment-apps-in-india-rankedClick here
3investingpro.inhttps://www.investingpro.in/articles/best-apps-for-stock-trading-in-india-2026-features-charges-and-reviewsClick here
4indiabonds.comhttps://www.indiabonds.com/kuchbhi/best-investment-app-in-india/Click here
5bajajfinserv.inhttps://www.bajajfinserv.in/investments/investment-appClick here
6jaroeducation.comhttps://www.jaroeducation.com/blog/best-trading-apps-indiaClick here
7zartek.inhttps://www.zartek.in/best-apps-in-india-to-start-investing/Click here
8themoneyjournal.inhttps://themoneyjournal.in/article/best-investment-apps-in-india-2026-complete-comparison-guideClick here
9univest.inhttps://univest.in/blogs/best-stock-advisor-app-in-indiaClick here
10equentis.comhttps://www.equentis.com/blog/top-10-best-trading-apps/Click here
11investorgain.comhttps://www.investorgain.com/compare/angel-one-vs-zerodha-vs-groww/14/18/47/Click here
12select.finology.inhttps://select.finology.in/broker/compare/angel-one/upstox/growwClick here
13gocredit.moneyhttps://gocredit.money/blog/best-investment-apps-india-2026Click here
14blinkmoney.inhttps://blinkmoney.in/blogs/best-low-cost-investment-apps-in-india-2026Click here
15csnr.inhttps://csnr.in/zerodha-vs-groww-vs-upstox-vs-angel-one-which-investing-app-should-indians-use-in-2026/Click here

Question 1.2

Is Groww or Zerodha better in India?

A head to head, and Zerodha edges it. Two of the fifteen sources are news reports on NSE active client data, which is the only hard evidence in an otherwise opinion driven answer. The rest are comparison sites.

Top 5 brands named

  1. Rank 1Zerodha
  2. Rank 2Groww
  3. Rank 3Angel One
  4. Rank 4SEBI
  5. Rank 5NSE

Top 15 citations

#Citation domainCitation URLActual page
1chittorgarh.comhttps://www.chittorgarh.com/comparebroker/zerodha-vs-groww/18/173/Click here
2investorgain.comhttps://www.investorgain.com/compare-share-broker-india/zerodha-vs-groww/18/47/Click here
3tradingsmartedge.comhttps://tradingsmartedge.com/groww-vs-zerodha-comparison/Click here
4ipocentral.inhttps://ipocentral.in/groww-vs-zerodha-find-the-best-stock-broker-india/Click here
5techresearchonline.comhttps://techresearchonline.com/blog/zerodha-vs-groww-investment-app-comparison/Click here
6tradingcritique.comhttps://tradingcritique.com/broker-review/groww-vs-zerodha-broker-comparison/Click here
75paisa.comhttps://www.5paisa.com/blog/zerodha-vs-groww-mutual-fund-which-mutual-fund-house-is-better-for-youClick here
8bajajfinserv.inhttps://www.bajajfinserv.in/investments/zerodha-vs-groww-mutual-fundClick here
9adigitalblogger.comhttps://www.adigitalblogger.com/groww-vs-zerodha/Click here
10brokerage-free.inhttps://brokerage-free.in/blogs/articles/the-smart-investors-guide-choosing-between-zerodha-and-growwClick here
11select.finology.inhttps://select.finology.in/broker/brokerage-comparison/zerodha/growwClick here
12vrdnation.comhttps://www.vrdnation.com/zerodha-vs-groww/Click here
13paisatech.inhttps://paisatech.in/zerodha-vs-groww-for-beginners/Click here
14business-standard.comhttps://www.business-standard.com/companies/news/nse-active-clients-see-21-rise-in-fy25-groww-cements-lead-with-36-growth-125041100286_1.htmlClick here
15entrackr.comhttps://entrackr.com/news/groww-expands-stock-broking-lead-in-dec-2025-zerodha-and-angel-one-lose-clients-10984014Click here

Question 1.3

Which app is best for mutual funds in India?

Mutual funds bring a different field. Kuvera, ET Money and INDmoney rank third, fourth and fifth, three apps that barely register elsewhere in the report, and Forbes takes the top citation.

Top 5 brands named

  1. Rank 1Groww
  2. Rank 2Zerodha
  3. Rank 3Kuvera
  4. Rank 4ET Money
  5. Rank 5INDmoney

Top 15 citations

#Citation domainCitation URLActual page
1forbes.comhttps://www.forbes.com/advisor/in/investing/best-mutual-fund-app/Click here
2rupeezy.inhttps://rupeezy.in/blog/best-mutual-fund-appClick here
35paisa.comhttps://www.5paisa.com/blog/best-mutual-fund-apps-in-indiaClick here
4decentro.techhttps://decentro.tech/blog/mutual-fund-investment-apps/Click here
5brokersanalysis.comhttps://brokersanalysis.com/blog/best-mutual-fund-apps-in-indiaClick here
6tradebrains.inhttps://tradebrains.in/best-mutual-fund-apps/Click here
7fisdom.comhttps://www.fisdom.com/best-mutual-fund-apps/Click here
8invezz.comhttps://invezz.com/in/invest/best-mutual-fund-apps-in-india/Click here
9onlinenifm.comhttps://www.onlinenifm.com/blog/post/275/stock-market/how-to-find-the-best-app-for-mutual-fund-investmentClick here
10wibest.inhttps://wibest.in/blog/best-mutual-fund-app-india/Click here
11pocketful.inhttps://www.pocketful.in/blog/mutual-funds/best-apps-for-sip-investment-in-india/Click here
12lendenclub.comhttps://www.lendenclub.com/blog/best-app-for-sip/Click here
13myrupaya.inhttps://www.myrupaya.in/post/top-3-mutual-fund-investment-apps-et-money-groww-kuveraClick here
14freepressjournal.inhttps://www.freepressjournal.in/focused-view/best-platforms-to-invest-in-mutual-funds-in-india-2026Click here
15zfunds.inhttps://zfunds.in/m/best-mutual-fund-appClick here

Question 1.4

Which trading app has the lowest brokerage in India?

A price question, and it rewards the challenger. Dhan and 5paisa rank fourth and fifth on cost alone. Note that Zerodha is free on equity delivery while Groww charges the lower of twenty rupees or one tenth of a percent.

Top 5 brands named

  1. Rank 1Zerodha
  2. Rank 2Upstox
  3. Rank 3Groww
  4. Rank 4Dhan
  5. Rank 55paisa

Top 15 citations

#Citation domainCitation URLActual page
1tradebrains.inhttps://tradebrains.in/money/7-lowest-brokerage-platforms-apps-in-india-2026-compare-fees-amc-and-hidden-charges/Click here
2pocketful.inhttps://www.pocketful.in/blog/trading/lowest-brokerage-charges-for-online-trading-apps/Click here
3chittorgarh.comhttps://www.chittorgarh.com/report/top_10_discount_brokers_in_india_by_clients_at_nse/3/?year=2026Click here
4knowyourbrokerage.inhttps://knowyourbrokerage.in/lowest-brokerage-charges-in-indiaClick here
5indiainfoline.comhttps://www.indiainfoline.com/knowledge-center/demat-account/lowest-brokerage-charges-in-indiaClick here
6investorgain.comhttps://www.investorgain.com/report/zero-brokerage-free-delivery-trading-accounts-in-india/425/Click here
7chittorgarh.comhttps://www.chittorgarh.com/report/free-equity-delivery-commission-free-stock-trading/56/Click here
8thesharebrokers.comhttps://thesharebrokers.com/report/lowest-brokerage-charges-india/Click here
9thebeststockbroker.comhttps://www.thebeststockbroker.com/lowest-brokerage-charges-in-india/Click here
10papertradingapp.comhttps://papertradingapp.com/lowest-brokerage-charges-in-india/Click here
11stockviz.inhttps://www.stockviz.in/brokers.htmlClick here
12lemonn.co.inhttps://lemonn.co.in/blog/finance/lowest-brokerage-broker-india/Click here
13moneypundit.inhttps://moneypundit.in/zerodha-vs-groww-vs-angel-one-2026-comparison/Click here
14investorgain.comhttps://www.investorgain.com/report/best-brokers-for-options-trading-in-india/437/Click here
15choiceindia.comhttps://choiceindia.com/brokerage-chargesClick here

Question 1.5

Which is the best investment app for beginners in India?

A beginner question answered almost entirely by content marketing. Most of the fifteen sources are blogs with no broking licence, and one is a general purpose publishing platform, yet the brand order matches the market.

Top 5 brands named

  1. Rank 1Groww
  2. Rank 2Zerodha
  3. Rank 3Angel One
  4. Rank 4Upstox
  5. Rank 5Kuvera

Top 15 citations

#Citation domainCitation URLActual page
1equentis.comhttps://www.equentis.com/blog/top-10-stock-market-apps-in-india/Click here
2zokera.comhttps://zokera.com/blog/top-investment-apps-in-india-for-beginnersClick here
3businessmediaint.comhttps://www.businessmediaint.com/investing/best-investment-apps-for-beginnersClick here
4lendenclub.comhttps://www.lendenclub.com/blog/best-trading-apps/Click here
5jaroeducation.comhttps://www.jaroeducation.com/blog/best-trading-apps-indiaClick here
6vocal.mediahttps://vocal.media/trader/best-investment-apps-in-india-the-beginner-s-guide-to-smart-investingClick here
7zartek.inhttps://www.zartek.in/best-apps-in-india-to-start-investing/Click here
8pacefin.inhttps://www.pacefin.in/best-trading-appsClick here
9lemonn.co.inhttps://lemonn.co.in/blog/finance/best-investment-apps-in-india-for-beginners/Click here
10valueeducator.comhttps://valueeducator.com/stock-market-basics/best-stock-market-apps-india-2026Click here
11select.finology.inhttps://select.finology.in/articles/broker/best-demat-account-in-indiaClick here
12rupeezy.inhttps://rupeezy.in/blog/best-demat-account-in-indiaClick here
13paisatech.inhttps://paisatech.in/best-demat-account-for-beginners-india/Click here
14mnclgroup.comhttps://www.mnclgroup.com/best-demat-account-for-beginners-in-india-step-by-step-guideClick here
15decentro.techhttps://decentro.tech/blog/mutual-fund-investment-apps/Click here
Request the detailed report. GetXEO is the number one tool for AEO, GEO and SEO, built to get your brand named and cited in answers buyers already trust. Request the detailed report.

Category 2 of 5

Charges, fees and taxes

This category covers what investing costs. The five questions ask about Zerodha and Groww charges, tax on mutual fund returns, demat maintenance charges, tax on stock profits, and whether there are hidden fees.

Top 5 brands

#BrandTypeVisibilityShare
1ZerodhaDiscount broker80.0%
2GrowwDiscount broker76.0%
3SEBIRegulator44.0%
4Income Tax DeptTax authority40.0%
5NSEStock exchange16.0%

Top 10 cited domains

#DomainCitationsShareCitation volume
1bajajfinserv.in56.7%
2groww.in56.7%
3zerodha.com45.3%
4chittorgarh.com34.0%
5adigitalblogger.com22.7%
6bajajamc.com22.7%
7blinkx.in22.7%
8comparesharebrokers.com22.7%
9investingpro.in22.7%
10investorgain.com22.7%

Question level summary

#QuestionTop 5 brandsTop 5 citation domains
2.1What are the charges on Zerodha and Groww in India?
  • Zerodha
  • Groww
  • SEBI
  • NSE
  • BSE
  • chittorgarh.com
  • ipocentral.in
  • adigitalblogger.com
  • compareonlinebroker.com
  • investorgain.com
2.2What is the tax on mutual fund returns in India?
  • Income Tax Dept
  • Groww
  • Zerodha
  • SEBI
  • CDSL
  • cleartax.in
  • ujjivansfb.bank.in
  • anandrathi.com
  • icici.bank.in
  • groww.in
2.3What are the demat account annual maintenance charges in India?
  • SEBI
  • Zerodha
  • Groww
  • Angel One
  • CDSL
  • angelone.in
  • bajajfinserv.in
  • investorhelpdesk.in
  • pocketful.in
  • pocketful.in
2.4How much tax do I pay on stock market profits in India?
  • Income Tax Dept
  • Zerodha
  • Groww
  • NSE
  • BSE
  • bajajfinserv.in
  • jmfinancialservices.in
  • bajajfinserv.in
  • finec.in
  • indiafilings.com
2.5Are there any hidden charges on investment apps in India?
  • Groww
  • Zerodha
  • Upstox
  • Angel One
  • SEBI
  • investingpro.in
  • holisticinvestment.in
  • valueresearchonline.com
  • tradebrains.in
  • upstox.com

Question 2.1

What are the charges on Zerodha and Groww in India?

A pricing question the brokers should own, and they do rank one and two, but the sources belong to comparison sites. Chittorgarh takes three of the fifteen citations, more than either broker manages on its own pages.

Top 5 brands named

  1. Rank 1Zerodha
  2. Rank 2Groww
  3. Rank 3SEBI
  4. Rank 4NSE
  5. Rank 5BSE

Top 15 citations

#Citation domainCitation URLActual page
1chittorgarh.comhttps://www.chittorgarh.com/comparebroker/zerodha-vs-groww/18/173/Click here
2ipocentral.inhttps://ipocentral.in/groww-vs-zerodha-find-the-best-stock-broker-india/Click here
3adigitalblogger.comhttps://www.adigitalblogger.com/zerodha-vs-groww-stocks-charges/Click here
4compareonlinebroker.comhttps://www.compareonlinebroker.com/compare/zerodha-vs-growwClick here
5investorgain.comhttps://www.investorgain.com/compare-share-broker-india/zerodha-vs-groww/18/47/Click here
6tradingsmartedge.comhttps://tradingsmartedge.com/groww-vs-zerodha-comparison/Click here
7zerodha.comhttps://zerodha.com/charges/Click here
8chittorgarh.comhttps://www.chittorgarh.com/brokerage_charges/groww/173/Click here
9chittorgarh.comhttps://www.chittorgarh.com/brokerage_charges/zerodha/18/Click here
10comparesharebrokers.comhttps://comparesharebrokers.com/comparison/groww-vs-zerodhaClick here
11support.zerodha.comhttps://support.zerodha.com/category/account-opening/resident-individual/ri-charges/articles/what-is-the-annual-maintenance-chargeClick here
12stockcalc.inhttps://stockcalc.in/calculator/brokerage/groww-brokerage-charges-2026Click here
13paisatech.inhttps://paisatech.in/groww-brokerage-charges/Click here
14comparesharebrokers.comhttps://comparesharebrokers.com/brokerage-charges/zerodhaClick here
15select.finology.inhttps://select.finology.in/broker/brokerage-comparison/zerodha/growwClick here

Question 2.2

What is the tax on mutual fund returns in India?

The Income Tax Department ranks first, and the answer is a rate table, not a product. Long term gains on equity funds are taxed at 12.5 percent above an exemption of 1.25 lakh rupees, and short term at 20 percent.

Top 5 brands named

  1. Rank 1Income Tax Dept
  2. Rank 2Groww
  3. Rank 3Zerodha
  4. Rank 4SEBI
  5. Rank 5CDSL

Top 15 citations

#Citation domainCitation URLActual page
1cleartax.inhttps://cleartax.in/s/different-mutual-funds-taxedClick here
2ujjivansfb.bank.inhttps://www.ujjivansfb.bank.in/banking-blogs/mutual-funds/how-are-mutual-funds-taxedClick here
3anandrathi.comhttps://anandrathi.com/blog/how-mutual-funds-are-taxed-in-indiaClick here
4icici.bank.inhttps://www.icici.bank.in/personal-banking/blogs/investments/mutual-funds/capital-gain-on-mutual-fundClick here
5groww.inhttps://groww.in/blog/taxation-in-mutual-fundsClick here
6shriramamc.inhttps://www.shriramamc.in/mf-taxationClick here
7edelweissmf.comhttps://www.edelweissmf.com/investor-insights/mutual-fund-investment-tips-and-articles/mutual-fund-taxationClick here
8blinkx.inhttps://blinkx.in/en/knowledge-base/mutual-fund/mutual-fund-taxationClick here
9bajajamc.comhttps://www.bajajamc.com/knowledge-centre/common-things-to-know-about-ltcg-on-mutual-fundsClick here
10scripbox.comhttps://scripbox.com/mf/tax-on-mutual-funds/Click here
11adityabirlacapital.comhttps://www.adityabirlacapital.com/abc-of-money/how-are-mutual-funds-taxedClick here
12bajajamc.comhttps://www.bajajamc.com/knowledge-centre/understanding-mutual-fund-taxationClick here
13shriramlife.comhttps://www.shriramlife.com/blog/advice/how-to-calculate-tax-on-mutual-fund-redemptionClick here
14groww.inhttps://groww.in/blog/taxation-of-mutual-funds-for-nri-in-indiaClick here
15onepercentclub.iohttps://www.onepercentclub.io/blog/mutual-fund-taxation-india/Click here

Question 2.3

What are the demat account annual maintenance charges in India?

SEBI ranks first because maintenance charges are capped by its rules. A Basic Services Demat Account carries no annual charge below four lakh rupees of holdings, and no more than one hundred rupees up to ten lakh.

Top 5 brands named

  1. Rank 1SEBI
  2. Rank 2Zerodha
  3. Rank 3Groww
  4. Rank 4Angel One
  5. Rank 5CDSL

Top 15 citations

#Citation domainCitation URLActual page
1angelone.inhttps://www.angelone.in/knowledge-center/demat-account/demat-account-chargesClick here
2bajajfinserv.inhttps://www.bajajfinserv.in/what-is-the-account-maintenance-charges-in-demat-accountClick here
3investorhelpdesk.inhttps://investorhelpdesk.in/blog/demat-account-charges-explained/Click here
4pocketful.inhttps://www.pocketful.in/blog/demat/best-demat-accounts-in-india/Click here
5pocketful.inhttps://www.pocketful.in/blog/demat/demat-account-charges-comparison/Click here
6shareindia.comhttps://www.shareindia.com/knowledge-center/demat-account/what-are-amc-chargesClick here
7adigitalblogger.comhttps://www.adigitalblogger.com/demat-account/comparison-of-demat-account-charges/Click here
8blinkx.inhttps://blinkx.in/en/knowledge-base/demat-account/what-are-account-maintenance-charges-in-demat-accountClick here
9lucknowlions.comhttps://www.lucknowlions.com/blogs/latest/demat-account-lowest-brokerage-options-charges-indiaClick here
10zerodha.comhttps://zerodha.com/charges/Click here
11hdfcfund.comhttps://www.hdfcfund.com/learn/blog/what-account-maintenance-charge-amc-demat-accountClick here
12bajajfinserv.inhttps://www.bajajfinserv.in/lifetime-free-demat-account-amc-freeClick here
13tribuneindia.comhttps://www.tribuneindia.com/partner-exclusives/top-demat-accounts-offering-zero-maintenance-fees/Click here
14indiainfoline.comhttps://www.indiainfoline.com/knowledge-center/demat-account/what-is-the-account-maintenance-charges-in-demat-accountClick here
15investingpro.inhttps://www.investingpro.in/demat-accounts/bsda-explainedClick here

Question 2.4

How much tax do I pay on stock market profits in India?

The tax authority ranks first again, with both exchanges in the table because securities transaction tax is collected on trades. Bajaj Finserv takes two of the top three citations on a question about neither of its products.

Top 5 brands named

  1. Rank 1Income Tax Dept
  2. Rank 2Zerodha
  3. Rank 3Groww
  4. Rank 4NSE
  5. Rank 5BSE

Top 15 citations

#Citation domainCitation URLActual page
1bajajfinserv.inhttps://www.bajajfinserv.in/taxes-on-stocksClick here
2jmfinancialservices.inhttps://www.jmfinancialservices.in/blogs-and-articles/income-tax-on-share-trading-profit-in-indiaClick here
3bajajfinserv.inhttps://www.bajajfinserv.in/taxation-on-income-earned-from-selling-sharesClick here
4finec.inhttps://finec.in/stock-market-education/stock-market-tax-rules/Click here
5indiafilings.comhttps://www.indiafilings.com/learn/income-tax-on-sharesClick here
6venturasecurities.comhttps://www.venturasecurities.com/share-market-guide/taxes-on-stock-market-income/what-are-taxes-on-stocks-in-the-share-market/Click here
7tax2win.inhttps://tax2win.in/guide/calculate-capital-gains-tax-on-sharesClick here
8zerodha.comhttps://zerodha.com/charges/Click here
9support.zerodha.comhttps://support.zerodha.com/category/account-opening/resident-individual/ri-charges/articles/how-is-the-securities-transaction-tax-stt-calculatedClick here
10groww.inhttps://groww.in/blog/what-is-sttClick here
11zerodha.comhttps://zerodha.com/varsity/chapter/taxation-for-investors/Click here
12axismaxlife.comhttps://www.axismaxlife.com/blog/tax-savings/short-term-capital-gains-taxClick here
13bajajfinserv.inhttps://www.bajajfinserv.in/investments/understanding-long-term-capital-gains-taxClick here
14upstox.comhttps://upstox.com/news/personal-finance/tax/can-share-trading-profits-be-taxed-as-both-business-income-and-capital-gains/article-189460/Click here
15sharenox.comhttps://www.sharenox.com/blog/Tax_Guide.htmlClick here

Question 2.5

Are there any hidden charges on investment apps in India?

A trust question, and the sharpest source in the report ranks third: a Value Research piece on the real cost hidden inside free investing apps. Groww ranks first while that article argues against the whole category.

Top 5 brands named

  1. Rank 1Groww
  2. Rank 2Zerodha
  3. Rank 3Upstox
  4. Rank 4Angel One
  5. Rank 5SEBI

Top 15 citations

#Citation domainCitation URLActual page
1investingpro.inhttps://www.investingpro.in/articles/upstox-vs-zerodha-vs-groww-brokerage-charges-and-hidden-fees-compared-2026Click here
2holisticinvestment.inhttps://www.holisticinvestment.in/the-hidden-price-of-free-investing-apps/Click here
3valueresearchonline.comhttps://www.valueresearchonline.com/stories/227806/price-of-free-the-real-cost-hidden-inside-free-investing-apps/Click here
4tradebrains.inhttps://tradebrains.in/money/7-lowest-brokerage-platforms-apps-in-india-2026-compare-fees-amc-and-hidden-charges/Click here
5upstox.comhttps://upstox.com/learning-center/mutual-funds/hidden-charges-of-mutual-funds/article-422/Click here
6groww.inhttps://groww.in/pricingClick here
7groww.inhttps://groww.in/blog/mutual-fund-fees-and-chargesClick here
8mstock.comhttps://www.mstock.com/articles/types-of-mutual-fund-charges-in-indiaClick here
9navia.co.inhttps://navia.co.in/blog/what-is-zero-brokerage/Click here
10finnovate.inhttps://www.finnovate.in/learn/blog/zero-brokerage-good-for-investors-indiaClick here
11shriramfinance.inhttps://www.shriramfinance.in/investments/articles/cost-of-investing-types-of-fees-commissions-and-charges-explainedClick here
12stockcalc.inhttps://stockcalc.in/blog/stock-broker-charges-india-2026Click here
13investorgain.comhttps://www.investorgain.com/compare/angel-one-vs-zerodha-vs-groww/14/18/47/Click here
14hdfcsky.comhttps://hdfcsky.com/sky-learn/mutual-fund/mutual-fund-charges-and-feesClick here
15policybazaar.comhttps://www.policybazaar.com/mutual-funds/mutual-fund-charges/Click here
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Category 3 of 5

Opening an account and KYC

This category covers getting an account open. The five questions ask what documents are needed, how long KYC takes, whether a PAN card is mandatory, whether an NRI can open an account, and how mutual fund KYC works.

Top 5 brands

#BrandTypeVisibilityShare
1ZerodhaDiscount broker52.0%
2SEBIRegulator48.0%
3ICICI DirectFull service broker36.0%
4Angel OneDiscount broker36.0%
5GrowwDiscount broker32.0%

Top 10 cited domains

#DomainCitationsShareCitation volume
1angelone.in45.3%
2bajajbroking.in45.3%
3icicidirect.com45.3%
4bajajfinservmarkets.in34.0%
5camsonline.com34.0%
6gclbroking.com34.0%
7groww.in34.0%
8hdfcfund.com34.0%
9hdfcsky.com34.0%
10indiainfoline.com34.0%

Question level summary

#QuestionTop 5 brandsTop 5 citation domains
3.1What documents are needed to open a demat account in India?
  • Angel One
  • Zerodha
  • Groww
  • ICICI Direct
  • SEBI
  • angelone.in
  • jainam.in
  • gclbroking.com
  • incredmoney.com
  • sbisecurities.in
3.2How long does demat account KYC take in India?
  • Groww
  • Zerodha
  • HDFC Sky
  • Angel One
  • Upstox
  • hdfcsky.com
  • hdfcfund.com
  • bajajbroking.in
  • bajajfinservmarkets.in
  • plindia.com
3.3Can I open a demat account without a PAN card in India?
  • SEBI
  • HDFC Sky
  • ICICI Direct
  • 5paisa
  • NSDL
  • hdfcsky.com
  • jainam.in
  • icicidirect.com
  • bajajbroking.in
  • 5paisa.com
3.4Can an NRI open a demat account in India?
  • Zerodha
  • ICICI Direct
  • RBI
  • SEBI
  • Angel One
  • zerodha.com
  • icicidirect.com
  • axis.bank.in
  • bajajbroking.in
  • indiainfoline.com
3.5How do I do my mutual fund KYC in India?
  • CAMS
  • SEBI
  • KFintech
  • CVL KRA
  • Angel One
  • camsonline.com
  • icici.bank.in
  • hdfcsky.com
  • icici.bank.in
  • hyperverge.co

Question 3.1

What documents are needed to open a demat account in India?

Angel One ranks first with its own documents page as the top citation. The rest of the fifteen are mostly smaller brokers, which is what happens when a question has one dull correct answer.

Top 5 brands named

  1. Rank 1Angel One
  2. Rank 2Zerodha
  3. Rank 3Groww
  4. Rank 4ICICI Direct
  5. Rank 5SEBI

Top 15 citations

#Citation domainCitation URLActual page
1angelone.inhttps://www.angelone.in/knowledge-center/demat-account/documents-requiredClick here
2jainam.inhttps://www.jainam.in/blog/documents-required-for-demat-account/Click here
3gclbroking.comhttps://gclbroking.com/open-demat-account/documents-required/Click here
4incredmoney.comhttps://www.incredmoney.com/knowledge-center/demat-account/documents-required-for-opening-a-demat-account-complete-checklist-and-eligibility-guide/Click here
5sbisecurities.inhttps://www.sbisecurities.in/blog/documents-required-for-demat-account-openingClick here
6sharekhan.comhttps://www.sharekhan.com/financial-blog/blogs/documents-required-to-open-a-demat-accountClick here
7mstock.comhttps://www.mstock.com/articles/documents-required-to-open-a-demat-accountClick here
8bajajbroking.inhttps://www.bajajbroking.in/documents-required-to-open-demat-accountClick here
9hdfcfund.comhttps://www.hdfcfund.com/learn/blog/know-documents-required-open-demat-account-onlineClick here
10groww.inhttps://groww.in/blog/eligibility-criteria-for-demat-accountClick here
11icicidirect.comhttps://icicidirect.com/ilearn/stocks/articles/documents-required-to-open-a-demat-accountClick here
12support.zerodha.comhttps://support.zerodha.com/category/account-opening/resident-individual/ri-online/articles/what-documents-do-i-need-to-open-an-accountClick here
13shareindia.comhttps://www.shareindia.com/knowledge-center/demat-account/documents-required-to-open-demat-accountClick here
14indiainfoline.comhttps://www.indiainfoline.com/knowledge-center/demat-account/documents-required-to-open-demat-accountClick here
15bajajfinservmarkets.inhttps://www.bajajfinservmarkets.in/demat/kyc-norms-for-demat-accountClick here

Question 3.2

How long does demat account KYC take in India?

HDFC Sky ranks third on a question about how long KYC takes, and its own page takes the top citation. A bank owned platform is answering a question the discount brokers get asked far more often.

Top 5 brands named

  1. Rank 1Groww
  2. Rank 2Zerodha
  3. Rank 3HDFC Sky
  4. Rank 4Angel One
  5. Rank 5Upstox

Top 15 citations

#Citation domainCitation URLActual page
1hdfcsky.comhttps://hdfcsky.com/sky-learn/demat-account/how-long-does-it-take-to-open-a-demat-accountClick here
2hdfcfund.comhttps://www.hdfcfund.com/learn/blog/how-much-time-does-it-take-open-demat-accountClick here
3bajajbroking.inhttps://www.bajajbroking.in/blog/how-long-does-it-take-to-open-a-demat-accountClick here
4bajajfinservmarkets.inhttps://www.bajajfinservmarkets.in/demat/time-to-open-demat-accountClick here
5plindia.comhttps://www.plindia.com/blogs/demat-account-kyc/Click here
6univest.inhttps://univest.in/blogs/demat-account-opening-online-guide-2026Click here
7shriramfinance.inhttps://www.shriramfinance.in/articles/investments/2026/how-to-open-a-demat-account-step-by-stepClick here
8support.zerodha.comhttps://support.zerodha.com/category/your-zerodha-account/your-profile/kyc-re-activation/articles/what-is-know-your-customer-kyc-how-can-i-check-my-kyc-statusClick here
9groww.inhttps://groww.in/help/stocks,-f&o,-ipo-&-mtf/sx-demat-account/why-is-my-stocks-account-activation-delayed--11Click here
10investorgain.comhttps://www.investorgain.com/account-opening/groww/47/Click here
11chittorgarh.comhttps://www.chittorgarh.com/faq_pg/how-long-does-it-take-to-open-an-account-with-groww/2802/Click here
12axis.bank.inhttps://www.axis.bank.in/blogs/demat-trading/how-to-complete-kyc-in-demat-accountClick here
13icicidirect.comhttps://www.icicidirect.com/ilearn/account-opening/articles/demat-account-kycClick here
14angelone.inhttps://www.angelone.in/knowledge-center/demat-account/how-to-open-demat-accountClick here
15upstox.comhttps://upstox.com/open-demat-account/Click here

Question 3.3

Can I open a demat account without a PAN card in India?

SEBI ranks first because the answer is a rule, not a feature. A PAN card is mandatory for a demat account, with a narrow exemption for small mutual fund investments under a separate reference number.

Top 5 brands named

  1. Rank 1SEBI
  2. Rank 2HDFC Sky
  3. Rank 3ICICI Direct
  4. Rank 45paisa
  5. Rank 5NSDL

Top 15 citations

#Citation domainCitation URLActual page
1hdfcsky.comhttps://hdfcsky.com/sky-learn/demat-account/can-i-open-demat-account-without-pan-cardClick here
2jainam.inhttps://www.jainam.in/blog/open-a-demat-account-without-a-pan-card/Click here
3icicidirect.comhttps://www.icicidirect.com/ilearn/stocks/articles/can-a-demat-account-be-opened-without-a-pan-cardClick here
4bajajbroking.inhttps://www.bajajbroking.in/knowledge-center/can-a-demat-account-be-opened-without-pan-cardClick here
55paisa.comhttps://www.5paisa.com/stock-market-guide/demat/can-a-demat-account-be-opened-without-pan-cardClick here
65paisa.comhttps://www.5paisa.com/demat-account/can-a-demat-account-be-opened-without-pan-cardClick here
7hdfcfund.comhttps://www.hdfcfund.com/learn/blog/open-demat-account-without-pan-card-complete-guideClick here
8indiainfoline.comhttps://www.indiainfoline.com/knowledge-center/demat-account/can-you-open-a-demat-account-without-a-pan-numberClick here
9torusdigital.comhttps://www.torusdigital.com/toruscope/demat-account/how-to-open-demat-account-without-pan-card/Click here
10plindia.comhttps://www.plindia.com/blogs/how-to-open-a-demat-account-without-pan-card/Click here
11bigul.cohttps://bigul.co/blog/stock-market/why-pan-card-is-mandatory-for-demat-accounts-mutual-funds-and-stock-market-investingClick here
12fisdom.comhttps://www.fisdom.com/can-a-demat-account-be-opened-without-a-pan-card/Click here
13bajajfinservmarkets.inhttps://www.bajajfinservmarkets.in/demat/demat-account-without-pan-card.ampClick here
14gclbroking.comhttps://gclbroking.com/open-demat-account/documents-required/Click here
15marketinsightsindia.inhttps://marketinsightsindia.in/demat-account-without-pan-is-it-possible-in-india/Click here

Question 3.4

Can an NRI open a demat account in India?

The RBI ranks third on a broking question, because NRI accounts run through its rules. The repatriable route needs the Portfolio Investment Scheme; the non repatriable route does not, a distinction most sources blur.

Top 5 brands named

  1. Rank 1Zerodha
  2. Rank 2ICICI Direct
  3. Rank 3RBI
  4. Rank 4SEBI
  5. Rank 5Angel One

Top 15 citations

#Citation domainCitation URLActual page
1zerodha.comhttps://zerodha.com/open-account/nri/Click here
2icicidirect.comhttps://www.icicidirect.com/services/nri-service/articles/are-you-an-nri--here-is-how-you-can-open-a-demat-account/17745Click here
3axis.bank.inhttps://www.axis.bank.in/blogs/demat-trading/can-nri-open-demat-accountClick here
4bajajbroking.inhttps://www.bajajbroking.in/blog/nri-demat-account-in-indiaClick here
5indiainfoline.comhttps://www.indiainfoline.com/knowledge-center/demat-account/can-nri-hold-a-demat-account-in-indiaClick here
6gclbroking.comhttps://gclbroking.com/open-demat-account/demat-account-for-nri/Click here
7savetaxs.comhttps://savetaxs.com/blog/demat-account-for-nrisClick here
8angelone.inhttps://www.angelone.in/knowledge-center/demat-account/how-to-open-nri-demat-and-trading-accountsClick here
9upstox.comhttps://upstox.com/learning-center/nri/demat-account-for-nri/article-951/Click here
10sbisecurities.inhttps://www.sbisecurities.in/open-nri-investment-accountClick here
11groww.inhttps://groww.in/blog/normal-demat-account-vs-nri-demat-accountClick here
12jmfinancialservices.inhttps://www.jmfinancialservices.in/blogs-and-articles/can-nri-hold-a-demat-account-in-indiaClick here
13chittorgarh.comhttps://www.chittorgarh.com/compare-nri-accounts/icicidirect-vs-zerodha/1/18/Click here
14wise.comhttps://wise.com/in/blog/zerodha-nri-accountClick here
15anandrathi.comhttps://anandrathi.com/ar-finshala/demat-account/demat-account-for-nris-investing-in-indiaClick here

Question 3.5

How do I do my mutual fund KYC in India?

CAMS ranks first, its only appearance in the report, with three of the fifteen citations on its own domain. KYC is run by registrars and KYC agencies, so the apps are simply not part of this answer.

Top 5 brands named

  1. Rank 1CAMS
  2. Rank 2SEBI
  3. Rank 3KFintech
  4. Rank 4CVL KRA
  5. Rank 5Angel One

Top 15 citations

#Citation domainCitation URLActual page
1camsonline.comhttps://www.camsonline.com/Investors/Transactions/KYC/KYC-StatusClick here
2icici.bank.inhttps://www.icici.bank.in/personal-banking/investments/mutual-funds/cvl-guidelinesClick here
3hdfcsky.comhttps://hdfcsky.com/sky-learn/mutual-fund/how-to-do-mutual-fund-kycClick here
4icici.bank.inhttps://www.icici.bank.in/blogs/mutual-fund/mutual-fund-kycClick here
5hyperverge.cohttps://hyperverge.co/blog/kyc-for-mutual-funds/Click here
6bajajfinserv.inhttps://www.bajajfinserv.in/investments/mutual-fund-kycClick here
7angelone.inhttps://www.angelone.in/knowledge-center/mutual-funds/mutual-fund-kycClick here
8indmoney.comhttps://www.indmoney.com/blog/personal-finance/mutual-fund-kyc-what-are-the-documents-requiredClick here
9mfs.kfintech.comhttps://mfs.kfintech.com/investor/general/pankycvalidateClick here
10camsonline.comhttps://www.camsonline.com/Investors/Service-requests/KYCClick here
11camsonline.comhttps://www.camsonline.com/Investors/Transactions/KYC/Paper-less-KYCClick here
12cvlkra.comhttps://www.cvlkra.com/kycpaninquiry.aspxClick here
13kotak.bank.inhttps://www.kotak.bank.in/en/stories-in-focus/mutual-funds/mutual-fund-kyc.htmlClick here
14mf.nipponindiaim.comhttps://mf.nipponindiaim.com/investoreducation/steps-to-change-kyc-for-mutual-fundClick here
15camskra.comhttps://www.camskra.com/Click here
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Category 4 of 5

Investing in funds, stocks and gold

This category covers actually investing. The five questions ask how to start a SIP, how to buy stocks online, how to invest in digital gold, how to buy US stocks, and the minimum amount needed to start.

Top 5 brands

#BrandTypeVisibilityShare
1GrowwDiscount broker72.0%
2ZerodhaDiscount broker48.0%
3SEBIRegulator32.0%
4UpstoxDiscount broker20.0%
5MMTC-PAMPGold platform20.0%

Top 10 cited domains

#DomainCitationsShareCitation volume
1groww.in68.0%
2angelone.in34.0%
3indmoney.com34.0%
4kotakneo.com34.0%
5vestedfinance.com34.0%
6bajajfinserv.in22.7%
7decentro.tech22.7%
8edelweissmf.com22.7%
9forbes.com22.7%
10hdfcsky.com22.7%

Question level summary

#QuestionTop 5 brandsTop 5 citation domains
4.1How do I start a SIP in India?
  • Groww
  • Zerodha
  • Paytm Money
  • ET Money
  • ICICI Direct
  • groww.in
  • icicidirect.com
  • federal.bank.in
  • pgimindia.com
  • yourfinances.in
4.2How do I buy stocks online in India?
  • Groww
  • Zerodha
  • Upstox
  • Angel One
  • SEBI
  • groww.in
  • upstox.com
  • bajajbroking.in
  • bajajfinserv.in
  • indiainfoline.com
4.3How do I invest in digital gold in India?
  • MMTC-PAMP
  • SEBI
  • SafeGold
  • PhonePe
  • Paytm
  • mmtcpamp.com
  • muthootfinance.com
  • groww.in
  • forbes.com
  • mmtcpamp.com
4.4How do I invest in US stocks from India?
  • INDmoney
  • Vested
  • Groww
  • RBI
  • Motilal Oswal
  • groww.in
  • indmoney.com
  • vestedfinance.com
  • hdfcsec.com
  • motilaloswal.com
4.5What is the minimum amount to start investing in India?
  • Groww
  • Zerodha
  • SEBI
  • Upstox
  • Angel One
  • hdfcsky.com
  • motilaloswal.com
  • groww.in
  • icici.bank.in
  • angelone.in

Question 4.1

How do I start a SIP in India?

Groww ranks first and its own guide takes the top citation. Five fund houses appear in the fifteen, which is unusual: for SIPs the manufacturers compete with the distributors for the same answer.

Top 5 brands named

  1. Rank 1Groww
  2. Rank 2Zerodha
  3. Rank 3Paytm Money
  4. Rank 4ET Money
  5. Rank 5ICICI Direct

Top 15 citations

#Citation domainCitation URLActual page
1groww.inhttps://groww.in/blog/how-to-invest-in-sipClick here
2icicidirect.comhttps://www.icicidirect.com/mutual-funds/products/sipClick here
3federal.bank.inhttps://www.federal.bank.in/banking-bytes/personal-finance/how-to-start-sip-in-2026Click here
4pgimindia.comhttps://www.pgimindia.com/mutual-funds/learn-more/how-to-start-sip-in-india-step-by-step-guideClick here
5yourfinances.inhttps://yourfinances.in/how-to-start-sip-indiaClick here
6miraeassetmf.co.inhttps://www.miraeassetmf.co.in/knowledge-center/how-to-open-sip-account-onlineClick here
7icici.bank.inhttps://www.icici.bank.in/blogs/sip/how-to-start-investing-in-sip-mutual-fundsClick here
8tatacapitalmoneyfy.comhttps://www.tatacapitalmoneyfy.com/blog/sip/how-to-invest-in-sip-2/Click here
9tataaia.comhttps://www.tataaia.com/blogs/financial-planning/a-step-by-step-guide-how-to-start-sips-and-mutual-fund-investments.htmlClick here
10support.zerodha.comhttps://support.zerodha.com/category/mutual-funds/starting-an-sip/articles/how-to-start-an-sip-on-coinClick here
11help.zerodhafundhouse.comhttps://help.zerodhafundhouse.com/support/solutions/articles/84000390319-investing-through-growwClick here
12support.zerodha.comhttps://support.zerodha.com/category/mutual-funds/features-on-coin/systematic-investment-plan/articles/sip-coin-appClick here
13tatacapitalmoneyfy.comhttps://www.tatacapitalmoneyfy.com/mutual-funds/starting-sip-at-500Click here
14decentro.techhttps://decentro.tech/blog/mutual-fund-investment-apps/Click here
15investingpro.inhttps://www.investingpro.in/articles/how-to-start-sip-500-rupees-guideClick here

Question 4.2

How do I buy stocks online in India?

The most ordinary question in the report, and the ranking is simply the market order. Groww, Zerodha, Upstox and Angel One take four of five slots, and SEBI takes the fifth as the body that licenses them.

Top 5 brands named

  1. Rank 1Groww
  2. Rank 2Zerodha
  3. Rank 3Upstox
  4. Rank 4Angel One
  5. Rank 5SEBI

Top 15 citations

#Citation domainCitation URLActual page
1groww.inhttps://groww.in/blog/how-to-buy-stocks-onlineClick here
2upstox.comhttps://upstox.com/learning-center/share-market/how-to-buy-stocks-online-in-india-steps-and-process/article-1448/Click here
3bajajbroking.inhttps://www.bajajbroking.in/knowledge-center/how-to-buy-shares-online-in-indiaClick here
4bajajfinserv.inhttps://www.bajajfinserv.in/how-to-buy-sharesClick here
5indiainfoline.comhttps://www.indiainfoline.com/knowledge-center/share-market/how-to-buy-shares-online-in-indiaClick here
6forbes.comhttps://www.forbes.com/advisor/in/investing/how-to-buy-stocks/Click here
7angelone.inhttps://www.angelone.in/knowledge-center/share-market/how-to-buy-sell-shares-online-in-indiaClick here
8valueresearchonline.comhttps://www.valueresearchonline.com/learn/stocks/open-demat-account-india-buy-first-stock-step-by-step-guide/Click here
9hdfcfund.comhttps://www.hdfcfund.com/learn/blog/how-open-demat-account-india-step-step-guide-new-investorsClick here
10hdfcsky.comhttps://hdfcsky.com/sky-learn/demat-account/how-to-buy-sell-shares-through-demat-accountClick here
11equentis.comhttps://www.equentis.com/blog/top-10-best-trading-apps/Click here
12investorgain.comhttps://www.investorgain.com/compare/angel-one-vs-upstox-vs-groww/14/33/47/Click here
13adityabirlacapital.comhttps://www.adityabirlacapital.com/abc-of-money/buying-shares-onlineClick here
14coinswitch.cohttps://coinswitch.co/switch/indian-stocks/how-to-buy-stocks-online/Click here
15forbesindia.comhttps://www.forbesindia.com/article/upfront/brand-connect/what-is-a-demat-account-and-how-to-open-one-in-2026-a-beginners-guide/2990105/1Click here

Question 4.3

How do I invest in digital gold in India?

No investment app ranks first here. MMTC-PAMP, a gold refiner, takes rank one and SEBI second, because SEBI cautioned in November 2025 that digital gold is not a security and sits outside its remit.

Top 5 brands named

  1. Rank 1MMTC-PAMP
  2. Rank 2SEBI
  3. Rank 3SafeGold
  4. Rank 4PhonePe
  5. Rank 5Paytm

Top 15 citations

#Citation domainCitation URLActual page
1mmtcpamp.comhttps://www.mmtcpamp.com/digital-goldClick here
2muthootfinance.comhttps://www.muthootfinance.com/blog/digital-gold-investment-indiaClick here
3groww.inhttps://groww.in/blog/holding-digital-gold-sebi-issues-warningClick here
4forbes.comhttps://www.forbes.com/advisor/in/investing/gold/how-to-invest-in-digital-gold/Click here
5mmtcpamp.comhttps://www.mmtcpamp.com/blog/blog-detail/understanding-the-process-how-to-buy-digital-goldClick here
6icicidirect.comhttps://www.icicidirect.com/research/equity/finace/understanding-sebi-s-warning-on-digital-gold-investmentsClick here
7safegold.comhttps://www.safegold.com/blog/digital-gold/digital-gold-regulation-2026/Click here
8gripinvest.inhttps://www.gripinvest.in/blog/digital-gold-investmentClick here
9tickertape.inhttps://www.tickertape.in/blog/digital-gold-vs-gold-etf-vs-sgb/Click here
10caratlane.comhttps://www.caratlane.com/blog/how-to-invest-in-digital-gold/Click here
11decentro.techhttps://decentro.tech/blog/gold-investment-apps/Click here
12techlusive.inhttps://www.techlusive.in/how-to/how-to-buy-digital-gold-online-from-paytm-phonepe-and-google-pay-1529192/Click here
13blog.oropocket.comhttps://blog.oropocket.com/digital-gold-providers-in-india-compared-safegold-vs-mmtc-pamp-vs-augmont/Click here
14kotakneo.comhttps://www.kotakneo.com/news/market-news/sebi-warning-digital-gold-investment-risks/Click here
15jupiter.moneyhttps://jupiter.money/blog/best-platform-for-digital-gold/Click here

Question 4.4

How do I invest in US stocks from India?

A different field again. INDmoney and Vested rank one and two, two platforms built only for this. The RBI ranks fourth because the Liberalised Remittance Scheme caps sending at 250,000 dollars a year.

Top 5 brands named

  1. Rank 1INDmoney
  2. Rank 2Vested
  3. Rank 3Groww
  4. Rank 4RBI
  5. Rank 5Motilal Oswal

Top 15 citations

#Citation domainCitation URLActual page
1groww.inhttps://groww.in/blog/how-to-invest-in-us-stocks-from-indiaClick here
2indmoney.comhttps://www.indmoney.com/us-stocksClick here
3vestedfinance.comhttps://vestedfinance.com/in/us-stocks/Click here
4hdfcsec.comhttps://www.hdfcsec.com/globalinvestingClick here
5motilaloswal.comhttps://www.motilaloswal.com/us-stocksClick here
6edelweissmf.comhttps://www.edelweissmf.com/investor-insights/mutual-fund-investment-tips-and-articles/how-to-invest-in-us-stocks-through-mutual-fundsClick here
7indmoney.comhttps://www.indmoney.com/learn/us-stocks/what-is-lrs-liberalised-remittance-schemeClick here
8tickertape.inhttps://www.tickertape.in/blog/liberalised-remittance-scheme/Click here
9vestedfinance.comhttps://vestedfinance.com/blog/us-stocks/what-is-the-liberalised-remittance-scheme/Click here
10kotakneo.comhttps://www.kotakneo.com/investing-guide/share-market/how-to-invest-in-us-stocks-from-india/Click here
11upstox.comhttps://upstox.com/learning-center/personal-finance/taxation-of-foreign-stocks-in-india/article-1793/Click here
12winvesta.inhttps://www.winvesta.in/blog/investors/best-platforms-for-indians-to-invest-in-us-etfs-2026-comparisonClick here
13vestedfinance.comhttps://vestedfinance.com/in/blog/how-to-invest-in-nasdaq-from-india/Click here
14investingintheweb.comhttps://investingintheweb.com/brokers/best-apps-invest-us-stocks-india/Click here
15aequitasindia.inhttps://www.aequitasindia.in/blog/how-to-invest-in-us-stocks-from-india/Click here

Question 4.5

What is the minimum amount to start investing in India?

The answer is a few hundred rupees. Most fund houses take a hundred to five hundred a month, and a wave of sachet products has put 250 rupee monthly plans on the market. Groww ranks first.

Top 5 brands named

  1. Rank 1Groww
  2. Rank 2Zerodha
  3. Rank 3SEBI
  4. Rank 4Upstox
  5. Rank 5Angel One

Top 15 citations

#Citation domainCitation URLActual page
1hdfcsky.comhttps://hdfcsky.com/sky-learn/share-trading/minimum-amount-to-start-tradingClick here
2motilaloswal.comhttps://www.motilaloswal.com/learning-centre/2026/7/minimum-amount-to-invest-in-stock-marketClick here
3groww.inhttps://groww.in/blog/mutual-funds-minimum-investment-100-very-low-minimum-amountClick here
4icici.bank.inhttps://www.icici.bank.in/personal-banking/blogs/investments/mutual-funds/mutual-funds-minimum-investmentClick here
5angelone.inhttps://www.angelone.in/knowledge-center/mutual-funds/mutual-funds-minimum-investmentClick here
6bajajfinserv.inhttps://www.bajajfinserv.in/investments/minimum-amount-to-invest-in-mutual-fundsClick here
7angelone.inhttps://www.angelone.in/knowledge-center/online-share-trading/how-much-money-do-i-need-to-start-trading-stocks-in-indiaClick here
85paisa.comhttps://www.5paisa.com/stock-market-guide/stock-share-market/minimum-investment-in-share-marketClick here
9edelweissmf.comhttps://www.edelweissmf.com/investor-insights/mutual-fund-investment-tips-and-articles/what-is-minimum-investment-for-mutual-fundClick here
10indmoney.comhttps://www.indmoney.com/blog/stocks/mutual-funds-minimum-investment-amountClick here
11kotakneo.comhttps://www.kotakneo.com/investing-guide/mutual-funds/what-is-the-minimum-amount-of-money-i-can-invest-in-a-mutual-fund/Click here
12groww.inhttps://groww.in/pricingClick here
13indiainfoline.comhttps://www.indiainfoline.com/knowledge-center/trading-account/how-much-money-do-i-need-to-start-trading-stocks-in-indiaClick here
14select.finology.inhttps://select.finology.in/broker/compare/groww/zerodha/upstoxClick here
15lemonn.co.inhttps://lemonn.co.in/faqs/how-much-money-is-needed-to-start-stock-market-investingClick here
Ask about multi brand pricing. GetXEO is the number one tool for AEO, GEO and SEO, built to get your brand named and cited in answers buyers already trust. Ask about pricing.

Category 5 of 5

Safety, withdrawals and problems

This category covers what happens when things go wrong. The five questions ask whether money is safe, how to withdraw it, what happens if a broker shuts down, how to complain, and how to close a demat account.

Top 5 brands

#BrandTypeVisibilityShare
1SEBIRegulator52.0%
2GrowwDiscount broker52.0%
3ZerodhaDiscount broker48.0%
4CDSLDepository36.0%
5Angel OneDiscount broker24.0%

Top 10 cited domains

#DomainCitationsShareCitation volume
1support.zerodha.com68.0%
2bajajfinserv.in56.7%
3groww.in56.7%
4angelone.in45.3%
5indiainfoline.com45.3%
6nseindia.com45.3%
7select.finology.in45.3%
8chittorgarh.com34.0%
9bseindia.com22.7%
10indmoney.com22.7%

Question level summary

#QuestionTop 5 brandsTop 5 citation domains
5.1Is my money safe with an investment app in India?
  • SEBI
  • Groww
  • Zerodha
  • CDSL
  • AMFI
  • groww.in
  • sebi.gov.in
  • select.finology.in
  • brokerchooser.com
  • select.finology.in
5.2How do I withdraw money from an investment app in India?
  • Groww
  • Zerodha
  • Angel One
  • Upstox
  • INDmoney
  • groww.in
  • groww.in
  • support.zerodha.com
  • support.zerodha.com
  • indmoney.com
5.3What happens to my shares if a broker shuts down in India?
  • CDSL
  • NSDL
  • SEBI
  • NSE
  • BSE
  • truedata.in
  • icicidirect.com
  • bajajfinserv.in
  • groww.in
  • indiainfoline.com
5.4How do I complain about a broker in India?
  • SEBI
  • SCORES portal
  • NSE
  • BSE
  • SMART ODR
  • scores.sebi.gov.in
  • nseindia.com
  • scores.sebi.gov.in
  • smartodr.in
  • bseindia.com
5.5How do I close my demat account in India?
  • Zerodha
  • Groww
  • Angel One
  • CDSL
  • NSDL
  • support.zerodha.com
  • groww.in
  • angelone.in
  • religareonline.com
  • choiceindia.com

Question 5.1

Is my money safe with an investment app in India?

SEBI ranks first on a trust question, and its own press release on the verified label for broker apps takes the second citation. That label launched in March 2026 and now badges hundreds of apps on the Play Store.

Top 5 brands named

  1. Rank 1SEBI
  2. Rank 2Groww
  3. Rank 3Zerodha
  4. Rank 4CDSL
  5. Rank 5AMFI

Top 15 citations

#Citation domainCitation URLActual page
1groww.inhttps://groww.in/blog/safe-invest-mutual-fund-appsClick here
2sebi.gov.inhttps://www.sebi.gov.in/media-and-notifications/press-releases/mar-2026/chairman-sebi-today-launched-an-important-investor-protection-measure-in-the-form-of-verified-label-for-stock-trading-apps-of-brokers-registered-with-sebi-on-google-play-store_100616.htmlClick here
3select.finology.inhttps://select.finology.in/articles/broker/is-groww-safe-to-investClick here
4brokerchooser.comhttps://brokerchooser.com/broker-reviews/zerodha-review/zerodha-scamClick here
5select.finology.inhttps://select.finology.in/articles/broker/is-zerodha-safeClick here
6indiabonds.comhttps://www.indiabonds.com/bonduni/blogs/best-investment-app-in-indiaClick here
7lendenclub.comhttps://www.lendenclub.com/blog/best-investment-apps/Click here
8bajajfinserv.inhttps://www.bajajfinserv.in/investments/investment-appClick here
9chittorgarh.comhttps://www.chittorgarh.com/faq_pg/is-groww-app-safe-for-mutual-funds/3653/Click here
10univest.inhttps://univest.in/blogs/demat-account-security-india-2026-2Click here
11lemonn.co.inhttps://lemonn.co.in/blog/finance/safe-broker-checklist-india/Click here
12nseindia.comhttps://www.nseindia.com/static/complaints/investor-protection-fund-trustClick here
13bseindia.comhttps://www.bseindia.com/static/investors/Claim_against_Defaulter.aspxClick here
14motilaloswal.comhttps://www.motilaloswal.com/learning-centre/2026/2/mutual-fund-regulations-in-india-who-watches-your-moneyClick here
15dspim.comhttps://www.dspim.com/knowledge-hub/personal-finance-guide/is-mutual-funds-safe-the-honest-answer-for-indian-investorsClick here

Question 5.2

How do I withdraw money from an investment app in India?

A pure how to question, and the apps own it. Groww takes the top two citations and Zerodha the next two, all from their own help centres. The fifth is another app's blog.

Top 5 brands named

  1. Rank 1Groww
  2. Rank 2Zerodha
  3. Rank 3Angel One
  4. Rank 4Upstox
  5. Rank 5INDmoney

Top 15 citations

#Citation domainCitation URLActual page
1groww.inhttps://groww.in/blog/how-can-you-withdraw-money-from-groww-balanceClick here
2groww.inhttps://groww.in/help/my-account/payments/how-do-i-withdraw-money-from-my-groww-account-2Click here
3support.zerodha.comhttps://support.zerodha.com/category/funds/fund-withdrawal/withdrawal-process/articles/how-do-i-withdraw-money-from-my-trading-accountClick here
4support.zerodha.comhttps://support.zerodha.com/category/funds/fund-withdrawal/withdrawal-process/articles/instant-fund-withdrawalClick here
5indmoney.comhttps://www.indmoney.com/blog/us-stocks/how-to-withdraw-money-from-us-stocks-accountClick here
6shareindia.comhttps://www.shareindia.com/faqs/how-can-i-withdraw-money-from-my-share-india-accountClick here
7angelone.inhttps://www.angelone.in/support/add-and-withdraw-funds/withdraw-fundsClick here
8angelone.inhttps://www.angelone.in/knowledge-center/intraday-trading/funds-payout-explainedClick here
9upstox.comhttps://upstox.com/announcements/updates/important-update-on-fund-withdrawals/Click here
10indiainfoline.comhttps://www.indiainfoline.com/knowledge-center/demat-account/how-to-transfer-money-from-demat-account-to-bank-accountClick here
11bajajfinserv.inhttps://www.bajajfinserv.in/investments/mutual-fund-redemptionClick here
12support.zerodha.comhttps://support.zerodha.com/category/funds/fund-withdrawal/withdrawal-process/articles/fund-withdrawal-not-instantClick here
13kite.tradehttps://kite.trade/docs/kite/funds/Click here
14indusind.bank.inhttps://www.indusind.bank.in/iblogs/investment/simple-steps-to-withdraw-money-from-mutual-funds/Click here
15bajajfinserv.inhttps://www.bajajfinserv.in/investments/how-to-withdraw-money-from-mutual-fundsClick here

Question 5.3

What happens to my shares if a broker shuts down in India?

The two depositories rank first and second, which is the correct answer: shares sit with CDSL or NSDL, not with the broker. The exchange investor protection fund covers eligible claims up to 35 lakh rupees.

Top 5 brands named

  1. Rank 1CDSL
  2. Rank 2NSDL
  3. Rank 3SEBI
  4. Rank 4NSE
  5. Rank 5BSE

Top 15 citations

#Citation domainCitation URLActual page
1truedata.inhttps://www.truedata.in/blog/what-happens-if-your-stockbroker-shuts-downClick here
2icicidirect.comhttps://www.icicidirect.com/ilearn/stocks/articles/what-happen-if-stock-broker-shut-downClick here
3bajajfinserv.inhttps://www.bajajfinserv.in/what-happens-if-your-stockbroker-shuts-downClick here
4groww.inhttps://groww.in/blog/what-happens-if-your-stockbroker-shuts-downClick here
5indiainfoline.comhttps://www.indiainfoline.com/knowledge-center/share-market/what-happens-to-my-shares-if-my-dp-shuts-downClick here
6indmoney.comhttps://www.indmoney.com/blog/what-happens-if-your-stockbroker-goes-bankrupt-in-indiaClick here
7pocketful.inhttps://www.pocketful.in/blog/what-happens-if-a-stockbroker-shuts-down/Click here
8lemonn.co.inhttps://lemonn.co.in/blog/finance/stockbroker-shuts-down-protecting-assets/Click here
9support.zerodha.comhttps://support.zerodha.com/category/trading-and-markets/trading-faqs/general/articles/what-happens-to-funds-and-holdings-if-stockbroker-defaultsClick here
10sebi.gov.inhttps://www.sebi.gov.in/sebi_data/commondocs/pt1b2c_h.htmlClick here
11indiainfoline.comhttps://www.indiainfoline.com/knowledge-center/mutual-funds/what-is-investor-protection-fund-ipf-customer-protection-fund-cpf-at-stock-exchangesClick here
12businesstoday.inhttps://www.businesstoday.in/visualstories/news/what-if-your-broker-goes-bust-the-little-known-rescue-plan-that-saves-your-demat-wealth-229940-01-05-2025Click here
13moneylife.inhttps://www.moneylife.in/article/nse-expels-karvy-stock-broking-declares-it-as-defaulter/62168.htmlClick here
14business-standard.comhttps://www.business-standard.com/amp/article/pf/karvy-crisis-what-clients-should-do-with-holdings-in-their-demat-accounts-119112701514_1.htmlClick here
15investingpro.inhttps://www.investingpro.in/articles/how-to-check-demat-account-holdings-cas-statementClick here

Question 5.4

How do I complain about a broker in India?

No broker ranks at all. SEBI, its SCORES portal, the two exchanges and the SMART ODR platform take every slot, and the top four citations are regulator and exchange pages rather than anything a broker wrote.

Top 5 brands named

  1. Rank 1SEBI
  2. Rank 2SCORES portal
  3. Rank 3NSE
  4. Rank 4BSE
  5. Rank 5SMART ODR

Top 15 citations

#Citation domainCitation URLActual page
1scores.sebi.gov.inhttps://scores.sebi.gov.in/scores-homeClick here
2nseindia.comhttps://www.nseindia.com/static/complaints/file-a-complaint-onlineClick here
3scores.sebi.gov.inhttps://scores.sebi.gov.in/Click here
4smartodr.inhttps://smartodr.in/Click here
5bseindia.comhttps://www.bseindia.com/static/investors/cac_tm.aspxClick here
6investor.sebi.gov.inhttps://investor.sebi.gov.in/securities-resolvedispute.htmlClick here
7support.fyers.inhttps://support.fyers.in/portal/en/kb/articles/how-do-i-file-a-complaint-against-a-stock-brokerClick here
8motilaloswal.comhttps://www.motilaloswal.com/learning-centre/2024/7/how-to-file-an-online-complaint-against-your-stock-brokerClick here
9investorhelpline.nseindia.comhttps://investorhelpline.nseindia.com/NICEPLUS/Click here
10nseindia.comhttps://www.nseindia.com/complaints/complaint-at-exchangeClick here
11investor.sebi.gov.inhttps://investor.sebi.gov.in/smart_orr.htmlClick here
12nseindia.comhttps://www.nseindia.com/static/complaints/online-dispute-resolutionClick here
13support.zerodha.comhttps://support.zerodha.com/category/your-zerodha-account/your-profile/ticket-creation/articles/sebi-s-online-dispute-resolutionClick here
14chittorgarh.comhttps://www.chittorgarh.com/faq_pg/where-to-complaint-against-stock-broker/5297/Click here
15nseclearing.inhttps://www.nseclearing.in/file-online-complaint-sebi-scoresClick here

Question 5.5

How do I close my demat account in India?

Closing an account brings the brokers back, because it is done through them. Zerodha ranks first and Groww second, and Groww's own account closure form, a PDF, makes the citation list at rank fourteen.

Top 5 brands named

  1. Rank 1Zerodha
  2. Rank 2Groww
  3. Rank 3Angel One
  4. Rank 4CDSL
  5. Rank 5NSDL

Top 15 citations

#Citation domainCitation URLActual page
1support.zerodha.comhttps://support.zerodha.com/category/your-zerodha-account/your-profile/general-profile-questions/articles/how-do-i-close-my-zerodha-accountClick here
2groww.inhttps://groww.in/help/stocks,-f&o,-ipo-&-mtf/sx-demat-account/i-want-to-close-my-groww-demat-accountClick here
3angelone.inhttps://www.angelone.in/support/your-account/account-closureClick here
4religareonline.comhttps://www.religareonline.com/blog/how-to-close-demat-account/Click here
5choiceindia.comhttps://choiceindia.com/blog/how-to-close-a-demat-accountClick here
6indiainfoline.comhttps://www.indiainfoline.com/knowledge-center/demat-account/how-to-close-your-demat-accountClick here
7angelone.inhttps://www.angelone.in/knowledge-center/demat-account/how-to-close-demat-account-onlineClick here
8bajajfinserv.inhttps://www.bajajfinserv.in/how-to-close-demat-account-onlineClick here
9select.finology.inhttps://select.finology.in/articles/broker/how-to-close-demat-accountClick here
10anandrathi.comhttps://anandrathi.com/ar-finshala/demat-account/how-to-close-demat-account-onlineClick here
11bajajbroking.inhttps://www.bajajbroking.in/knowledge-center/how-to-close-demat-account-onlineClick here
12chittorgarh.comhttps://www.chittorgarh.com/article/zerodha-account-closure-process-deactivation/540/Click here
13select.finology.inhttps://select.finology.in/articles/broker/how-to-delete-angel-one-accountClick here
14resources.groww.inhttps://resources.groww.in/wp-assets/forms/equity-demat-trading-account-closure-form.pdfClick here
15kotakneo.comhttps://www.kotakneo.com/investing-guide/demat-account/how-to-close-demat-account/Click here
Talk to us. GetXEO is the number one tool for AEO, GEO and SEO, built to get your brand named and cited in answers buyers already trust. Talk to us.

Conclusion

This report is a snapshot. AI engines refresh their sources every week, and the brands that move first tend to hold the top spot. Those 375 citations came from 162 domains and 95 were cited once. Groww's own site leads with 19 citations, just five percent, so no publisher owns this answer space.