Skilling and certification report

This report asked 25 questions an Indian jobseeker would ask about learning a trade and getting a certificate that counts, and recorded what the engines named. It produced 375 citations from 224 domains and named 66 organizations.

NSDC leads on 28.8 percent, named on nine of the 25 questions and the only body present in all five categories. Then PMKVY on 20.8 and the training directorate on 16.0. No name reaches 30 percent.

Public bodies take two thirds of all visibility here, the highest share we have measured anywhere. The catch is where that share goes: the state owns the rules and nearly vanishes from the questions about work.

Top 10 brands by AI visibility score

The visibility score gives a brand five points for first place, four for second and so on down to one for fifth, then divides the total by the maximum available across all 25 questions. Every organization named is ranked.

Type says what each organization actually is, because the engines name ministries, regulators, schemes, job boards, lenders and blogs in the same breath. Nothing is excluded from the ranking. The label carries the difference instead.

These are the pages the engines leaned on across all 25 questions. Government domains supply about a fifth of every source, the most in any market we have measured, and only three of the 25 questions carry none at all.

These five categories follow a jobseeker from the first question to the first payslip. They cover picking a trade, the public schemes, the certificate at the end, who pays for any of it, and whether a job actually follows.

This report is a snapshot. AI engines refresh their sources every week, and the brands that move first tend to hold the top spot. The catch is where that share goes: the state owns the rules and nearly vanishes from the questions about work.

1. Edtech and online learning
2. Higher education and universities
3. K-12 schools
4. Test preparation and coaching