SEO visibility
Classic Google SERP tracking through a search API. Top ten organic plus AI Overview, knowledge panel, snippets, PAA, packs.
Executive summary
Three short paragraphs explaining the feature and value.
SEO visibility is classic Google SERP tracking refreshed for the AI search era. A search API fires every selected SEO query at Google and captures the full result page. The top ten organic results, plus every SERP feature present: AI Overview, knowledge panel, featured snippet, People Also Ask, image pack, video pack.
Each result is matched against the brand domain and every competitor domain in the workspace. Rankings translate to scores using a position weighted curve, with feature surfaces (AI Overview, snippet) scoring higher than equivalent organic ranks because they appear above the fold. The composite is the SEO pillar of the workspace XEO score.
Same four tabs as AEO and GEO. Score, Results, BT10C, Leaderboard. The familiar SEO surface area for teams transitioning from traditional rank tracking, plus full visibility into AI Overview and the increasingly hybrid SERP features that did not exist five years ago. Treat SEO as one third of the AI search equation, never the whole picture.
Key highlights
Five capability points teams should know about quickly.
- Captures top ten organic plus SERP features
- AI Overview, snippets, PAA, image, video packs
- Position weighted scoring with feature lift
- Same four tabs as AEO and GEO
- Familiar surface area for SEO teams
Top FAQs
Five common questions answered for fast practical clarity.
What SERP features are tracked?
AI Overview, knowledge panel, featured snippet, People Also Ask, image pack, video pack, local pack where geographic, and shopping pack where commercial. Every feature is captured per query and matched against the brand domain. Feature presence is recorded historically so teams can spot when a SERP feature appears or disappears for a tracked query.
How is feature lift calculated?
Each SERP feature has a multiplier reflecting its typical click share above the standard organic curve. AI Overview at the top of the page captures the largest share. Knowledge panel scores high. Featured snippet between zero and one varies by query type. The multipliers are calibrated against industry click through studies and updated quarterly across the index.
Why does SEO matter when AEO is rising?
Because buyers do not pick one surface. A typical research session crosses chat AI, AI summarised search, traditional search, and back. A brand strong in one but absent in another loses sessions at the gaps. XEO is the composite for a reason: winning AI search means visibility across all three pillars together, never one alone.
Which search API powers this?
A commercial search results API that returns structured SERP data including all features. The choice insulates the workspace from rate limits and avoids any scraping concerns. The same API powers the GEO scan for AI Overview detection so the pillars stay methodologically consistent and timestamped against the same scan window across runs.
Can I track local search?
Yes. Workspaces with a location flag get a localised search pass per query, using the workspace location as the geographic context. Local pack rankings are captured and scored separately from organic, with the same feature lift treatment. Useful for brick and mortar brands or service businesses operating in defined geographies across local territories.