Search questions
Question universe AI search engines actually answer. PAA, Related, and LLM tabs. AEO first content starts with the LLM question tab.
Executive summary
Three short paragraphs explaining the feature and value.
Search questions captures the question universe AI search engines actually answer. PAA holds the People Also Ask questions Google surfaces beneath SERP results. Related captures broader question patterns Google clusters with primary keywords. LLM captures conversational, multi part prompts in the style buyers type into AI chat tools.
PAA and Related are scraped from live Google SERPs against the brand keywords. They reflect what Google's clustering algorithm thinks is a related question, useful for traditional SEO and matching SERP structure. They tend to be short, factual, and product agnostic. Good for awareness stage content that ranks broadly without specific positioning.
The LLM tab is where AEO first content begins. These are conversational prompts buyers type into AI assistants when researching a purchase. Multi part, scenario specific, and often quite long. Content engineered to answer LLM questions tends to get cited by AI models when buyers ask similar things later in subsequent sessions.
Key highlights
Five capability points teams should know about quickly.
- Three tabs: PAA, Related, LLM
- PAA from live Google SERPs against keywords
- LLM tab captures conversational buyer prompts
- AEO first content starts in the LLM tab
- Auto detected intent label per question row
Top FAQs
Five common questions answered for fast practical clarity.
How are questions seeded?
PAA and Related run automatic SERP scrapes against the brand's Primary keywords using Google's official structured suggestions. LLM seeds run an agent that generates conversational prompts in the brand's domain language. Users can add or remove questions in any tab and pin priority questions that should drive content work first across the workspace lifecycle.
What's the difference between PAA and Related tabs?
PAA pulls the People Also Ask questions Google literally surfaces beneath SERP results for the keyword. Related pulls Google's broader related searches and the question patterns Google clusters with that keyword. PAA is tighter and answer ready; Related is broader and category exploratory. Both reflect what Google considers relevant for that term.
Why is LLM separate?
LLM questions look different. Where PAA gives 'best running shoes for flat feet' as a question, LLM gives 'I have plantar fasciitis and run thirty miles a week, what running shoes work for me'. The structure is conversational, multi part, scenario specific. AEO first content writes to that structure directly to maximise AI model citations.
How do questions tie into blog writing?
Every blog draft starts from one or more selected questions. The writer agent reads the question, the brand keywords related to it, ICP context from the Brand profile, and competitor coverage, then drafts a blog that answers the question directly in the first hundred words. Direct answers rank in AI summaries best.
Can I filter questions by intent or stage?
Yes. Each question carries an auto detected intent label (awareness, consideration, decision, retention) and a confidence score. Filters at the top of each tab let users narrow to questions matching a specific buyer stage so content sprints can be planned around the funnel rather than scattering across stages without strategic intent here.