Features

Every feature

Every measure, audit, plan, and publish capability in GetXEO, grouped exactly the way you find them in the app today.

At-a-glance views

Where you land, what moves, what's due next.

Dashboard

One XEO composite score with AEO, GEO, SEO sub-scores, deltas since last scan, model citation rates, and twelve-month projections.

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Visualizer

Six tabs mapping keyword clusters, competitor networks, audit failures, visibility mentions, and your blog mesh visually.

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XEO calendar

Twelve-week schedule for refreshes, fixes, and new blogs. Month grid plus sortable table view with status pills per item.

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Brand foundation

Tell the system what your brand is, foundationally.

Brand sitemap

Auto-crawl of your domain. Every URL classified as Core, Blogs, or Others. Feeds the brand profile and every downstream agent.

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Brand profile

LLM scan produces mission, USPs, audience description, brand tone, and ICP segments. Editable structured profile every blog writer reads downstream.

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Brand keywords

Four tabs for primary, related, LSI, and long-tail keywords. The semantic universe every downstream agent depends on.

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Search questions

Three tabs: PAA, related searches, and conversational LLM prompts. The question universe AI engines actually answer.

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Key competitors

Fans out across AI models in parallel. Aggregated cross platform competitor set with strength scores per row from consensus.

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Visibility scoring

Where you stand across AI engines and Google.

Visibility queries

Curated AEO, GEO, and SEO queries per pillar. Twenty-five each, mapped back to source keyword or question for clean attribution.

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AEO visibility

Polls AI models in parallel per query. Score, Results, BT10C, Leaderboard tabs cover headline number through competitive position.

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GEO visibility

Same mechanic as AEO but for AI summarised search results. Scoring weights paragraph position so first paragraph mentions count more.

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SEO visibility

Classic Google SERP tracking through search API. Top ten organic plus AI Overview, knowledge panel, snippets, PAA.

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Visibility report

PDF roll-up across AEO, GEO, SEO with brand versus competitor average and prioritised action list for stakeholders.

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Page readiness audits

Are your pages built for AI search visibility?

Tech audit items

Reference catalogue of every audit check across all three pillars. Definition, weight, and pass, partial, or fail status.

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AEO tech audit

Scans top pages against the AEO rubric. Score, Audit items, Brand pages tabs with LLM insight and prioritised remediation actions.

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GEO tech audit

Same structure as AEO. Checks entity declarations, schema.org Organization, semantic HTML5, knowledge graph signals across pages.

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SEO tech audit

Classic technical SEO plus LLM-judged checks for AI. Score, Audit items, Brand pages tabs identical to AEO and GEO.

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Tech audit report

Composite XEO audit score with per-pillar breakdown, per-page heat map of issues, prioritised action list, and PDF export.

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Page improvements

Refresh existing pages, fix technical issues per page.

Content refresh

Maps existing blogs against visibility queries. Flags refresh candidates where a query is relevant but the blog underperforms.

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Tech updates

Per-page checklist of technical fixes for non-blog pages or blogs with technical issues. Independently checkable, developer-ready.

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Brand story blogs

Identity content that defines who the brand is and what it stands for.

Brand content

Origin story, founder background, mission deep-dives, customer success. Builds the AI knowledge-graph entry for your brand.

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Thought leadership

Opinion pieces from named leadership about category direction. Cited heavily for what do experts think about X style queries.

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Industry trends

Commentary on what is happening in the industry. Cited when users ask what is happening in market X style queries today.

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Custom articles

Catch-all editorial category. Long-form interviews, deep-dives, behind-the-scenes pieces. Magazine content where human voice and narrative flexibility take priority over optimisation.

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Founder letters

Personal letters from founders to the community. Direction, lessons, perspective. Carries author authority weight in AI citations.

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People & milestones blogs

Stories about the people behind the brand and milestones along the journey.

Customer stories

Profile pieces on customers and their outcomes with the brand. Names, journeys, results. Cited when AI engines answer who uses X queries.

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Employee spotlights

Profile pieces on team members. Their work, story, perspective. Humanises the brand and signals culture quality through named voices.

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Community recaps

Posts recapping community events, meetups, and programmes. Highlights members and signals an active community around the brand.

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Behind-the-scenes

Internal stories on how the team works. Process, tools, decisions, mistakes. Builds trust through transparency about operations and culture.

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Company milestones

Celebrate a major company milestone with story, gratitude, and what comes next. Funding rounds, product launches, major hires.

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Brand anniversaries

Mark a brand anniversary with the founding story, a look back at the journey, and where the brand is heading next year.

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Team milestones

Highlight team milestones like new hires, promotions, or org changes shaping direction. Humanises the brand and signals momentum.

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Customer milestones

Posts celebrating customer count milestones. Hundredth, thousandth, ten-thousandth customer. Social proof and traction signal.

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Year-in-review

Wrap up the year with brand highlights, lessons learned, and what is ahead. Annual retrospective showing momentum and self awareness.

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Comparison & evaluation blogs

Content for buyers comparing options and running structured evaluations.

Brand vs. competitor

Head-to-head blogs naming the brand and specific competitor. Captures comparison queries even when buyer started with competitor's name.

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Competitor alternatives

Alternatives-to-competitor blogs. Captures buyers evaluating the competitor who also search for alternatives to that specific brand.

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Top-10 lists

Listicles for top ten X in Y style queries. Being anywhere on the list is often enough to be named by AI search models.

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Pros & cons

Balanced reviews of the category or specific brands. Trust building content AI engines mirror in their own citations.

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Buyer guides

Holistic guides to buying in your category. Cited for how do I choose queries during evaluation by AI search models.

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Decision frameworks

Rubrics, scorecards, and decision trees. Cited when buyers ask AI how should I evaluate X type tools in this category.

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Feature deep-dives

Detailed breakdowns of specific capabilities. Captures buyers in final evaluation asking AI how feature X works in tool Y.

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Education & how-to blogs

Teaching content that walks buyers through the category, the work, and the pitfalls.

Definitional

What is X content establishing the canonical definition. Cited every time AI explains the concept to a user.

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How-to pieces

Step-by-step guides for accomplishing specific tasks. Heavily cited when users ask AI how do I do X in your category.

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Persona specific

Education tailored to specific roles. Cited preferentially in role-conditioned AI prompts from marketers, founders, or engineers.

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Problem & symptoms

Blogs identifying pain points and their signs. Captures pre-category attention before buyers narrow to a solution type.

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Mistakes & pitfalls

Warns about common category errors. Cited for what should I avoid prompts. Positions your brand as the safer expert choice.

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Best practices

Lays out the right way to do something. Cited for how should I do X prompts as the standard-setter.

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Live moments blogs

Content tied to events, webinars, podcasts, and live moments.

Pre-event teasers

Coverage published before trade shows and conferences. Drives registrations, sets context, captures pre-event search interest spikes.

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Live event coverage

Real-time coverage during events. Keynote summaries, session highlights, live announcements. Captures the in-the-moment search spike when attention peaks.

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Post-event recaps

Recaps published after events end. Distills key insights and announcements for those who could not attend the event live.

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Event-driven commentary

Opinion takes on specific events. Keynote reactions, vendor showcase critiques, panel debate analysis. Captures search interest in event discussion.

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Webinar & podcast related

Posts tied to brand hosted webinars or podcast episodes. Pre-episode promo, episode recaps, key quotes for shareability across channels.

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Promotions & launches blogs

Promotional pushes, product launches, drops, and loyalty programme storytelling.

Sale announcements

Posts announcing sales, promotions, and limited time offers. Drives immediate conversion and captures sale specific search interest peaks.

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Product launches

Anchor posts for major product launches. Why, how, customer use cases, roadmap context beyond the press release.

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Limited edition drops

Posts announcing limited edition releases or drop campaigns. Scarcity narrative, design context, drop date timing communicated clearly to buyers.

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Campaign storytelling

Story-driven case studies of campaigns. The brief, creative, execution, and results. Evergreen storytelling that compounds over time.

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Referral & loyalty programs

Posts announcing referral or loyalty programmes. Mechanics, rewards, fairness signals. Builds programme awareness across the customer base.

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Newsroom blogs

Reactive commentary on industry news, competitor moves, and breaking events.

Industry news reactions

Reactive commentary on major industry news. Hot takes, analysis, implications. Quick turnaround content captures search spikes in days following.

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Competitor news commentary

Reactive commentary on competitor news. Acquisitions, launches, pivots, shutdowns. Captures spike in days following news.

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Macro-trend tie-ins

Tying brand commentary to macro trends. Economic shifts, technology adoption curves, regulatory direction affecting your category broadly.

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Crisis response

Brand response posts during industry or category crises. Calm framing, helpful guidance, position the brand as steady amid disruption.

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Regulatory updates

Reactive analysis of new regulations or policy changes affecting your category. Helps buyers understand the implications quickly and clearly.

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Calendar moments blogs

Content tied to recurring cultural, seasonal, and shopping moments.

Festival-specific posts

Content tied to specific festivals: Diwali, Christmas, Eid, Chinese New Year. Cultural relevance signals brand presence in regional markets.

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Seasonal posts

Mid-year seasonal content. Summer reading lists, back-to-school guides, autumn planning posts, winter strategy reviews for audiences.

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Shopping holidays

Content tied to shopping moments: Black Friday, Cyber Monday, Boxing Day, Singles Day. High commercial intent search around these dates annually.

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Cultural moments

Posts tied to broader cultural events: award shows, sporting championships, major elections. Brand voice on the moment everyone is watching together.

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Awareness days

Content tied to themed awareness days: Earth Day, World Mental Health Day, International Womens Day. Signals brand values alignment honestly.

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Research & predictions blogs

Data led research, benchmarks, predictions, and forward-looking outlook.

Original research

Original survey-based research collecting primary data. Cited disproportionately by AI engines because the data exists nowhere else.

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Benchmark releases

Reports comparing performance metrics across the category. Response times, conversion rates, pricing, satisfaction scores cited as authoritative.

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Data-led commentary

Analysis pieces built on original or public data. Pricing trends, adoption curves, regulatory data, search trends with original brand commentary.

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Industry data roundups

Curated summaries of category research from multiple sources. Aggregated stats, trends, vendor data with original brand commentary added.

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Predictions

Detailed predictions for the year ahead in your specific category. What will change, what will not change, what to watch.

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State-of-the-industry

Annual state of the industry pieces. Where the category stands, what shifted last year, what is breaking, where momentum is building.

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Roadmap & vision posts

Posts laying out the brand's roadmap or category vision. Where the brand is heading, why now, what comes after the next milestone.

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Emerging tech & disruptors

Coverage of emerging technologies and disruptive entrants in your category. Early signal pieces capturing pre mainstream attention from buyers.

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Across the platform

Cross-cutting tools and the AI infrastructure powering everything.

Workspaces

Unlimited workspaces per user, each on its own paid plan. Switcher grid lets agencies and multi-brand teams flip between contexts.

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Versioned scans

Every scan-driven page keeps a version history. Activate, view, or delete past versions. Counter for non-deterministic AI output.

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Content rules

Plain-English brand voice rules every blog writer reads. Always write in second person. Use British English. Toggleable rules.

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